SME Private ownership and the community in Fiji

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SME Private ownership and the community in Fiji presentation given at Tourism and community development in Fiji symposium hosted by The School of Tourism and Hospitality Management, University of the South Pacific in association with The Institute of Development Studies, Massey University

25 June 2015

Location: Post Graduate Lecture Theatre, Faculty of Business and Economics

Published in: Business
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SME Private ownership and the community in Fiji

  1. 1. Stuart Gow, Director Resort Support, Fiji Tourism and community development in Fiji A symposium hosted by The School of Tourism and Hospitality Management, University of the South Pacific in association with The Institute of Development Studies, Massey University, 25 June 2015
  2. 2. Summary  SME’s – the engine  Charity vs Partnerships  Case Studies  Tui Tai  Matava  Talanoa Treks  The Future
  3. 3. The Engine of the Economy
  4. 4. SME - Small Medium Enterprise  Generally under capitalised  Single family, small board or sole proprietor  Small is less than $100k  They ARE decision makers
  5. 5. Examples today Tui Tai Adventure Cruises Matava – Fiji untouched… Talanoa Treks
  6. 6. CSR = Corporate Social Responsibility  The Business Argument  corporate conscience  corporate citizenship  responsible business  Employment is not CSR...  Used to be just Environment  Now more & more Social Welfare
  7. 7. Charity/Aid = Old School  Original community “non” involvement  Band-aid  Hand outs  “Pay offs”  Not sustainable  More ‘consumable’
  8. 8. Partnerships = New School  Inclusive Tourism & Businesses  Sub contracting  Micro start up assistance  Not purely for Tourism  Diversified income  Long term Quality of Life improvements
  9. 9. Adventure Cruises  Cruises through north Fiji  Tavueni-Lau-Rabi  5, 7, 10 days  Remote islands & villages  Based in Savusavu
  10. 10. Tui Tai charitable fund  Offers important assistance & contributions  well-being of villagers living far from population centres  Established because our passengers wanted to make contributions to assist people they’d seen during their visits
  11. 11. Voluntourism projects  distributing supplies  completing assessments  education, infrastructure, environment, medical  painting schools and building  school furniture  teaching and more
  12. 12. Humanitarian tours  Jazmin Grace Grimaldi, daughter of Monaco’s Prince Albert  Alanis Morissette  Personalities & Celebrities
  13. 13. EcoTourism from the Start..  From the start: solar power organic gardening eco-tourism principles  A continuing active marketing plan taps in to the growing demand for planet friendly vacations.
  14. 14. Social Investment  Sharing the benefits of sustainable development;  Protecting the natural environment; and  Supporting the local communities in which Matava’s customers, employees, investors and suppliers live
  15. 15. Matava Foundation  System to process community requests for assistance  Manages tourism involvement with community projects  Relationship with communities  Limits constant requests & “aid mentality”
  16. 16. Foundation Program Areas 4 only specific program areas  Medical Support  Sustainable Development  Environment  Education  Limits requests...
  17. 17. Partnerships Bee keeping  Capital investment by resort  Skills by community  50/50 partnership on harvest
  18. 18. Advantages  Unique Selling Position  International  Regional  South Pacific  Early adopter  First 2 market  3rd Party validation
  19. 19. Eco and Ecotourism Awards  Awards =  FREE advertising  FREE PR  3rd party endorsement
  20. 20. Talanoa Treks  Multi-day hikes  3 to 5 days  Showcasing Fiji’s beautiful hidden interior  Running 18 months
  21. 21. Separate Business Units  Each village is a separate business  All guides local villagers  Sub contracted as guides  Food and lodgings all owned & operated by communities
  22. 22. 4 Rural Communities  communities are at the heart of everything they do  supporting them to establish small enterprises  generate independent employment & income
  23. 23. Two Lodges  Govt Owned  Old colonial buildings  Community run
  24. 24. Business Training identify and addresses training needs  first aid training  guide training  business development support
  25. 25. Recognise Local Opportunities  Enabling  communities to recognise opportunities  identify needs & the way in which their own enterprises can contribute to community development  shape the way the wider business operates & grows
  26. 26. Long Term & Sustainable  Short Term Solutions Charity = Feel good ~ short term ~ band aids ~ not sustainable  Long Term Solutions  Partnerships  Businesses  Community SME
  27. 27. Partnerships & Seeds  All sectors  Tourism  Agriculture  Transport  Cooperatives  SME Companies  Training & Education  No fast-fix shortcuts
  28. 28. Thank You
  29. 29. Questions?
  30. 30. Stuart Gow Mobile: +679-997-5416 Email: Stuart@ResortSupportFiji.com Web ResortSupportFiji.com LinkedIn LinkedIn.com/in/StuartGow Twitter @StuartinFiji Google + Google.com/+StuartGow Facebook Facebook.com/Stuart.Gow Pinterest Pinterest.com/stuartinfiji Tumblr stuartinfiji.tumblr.com
  31. 31. Stuart Gow, Director Resort Support, Fiji Tourism and community development in Fiji A symposium hosted by The School of Tourism and Hospitality Management, University of the South Pacific in association with The Institute of Development Studies, Massey University, 25 June 2015

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