Corporate Digital Communities, Do They Work? Applying lean start-up principles and practice       to building corporate co...
Test your community idea first
Test & pivot - a mobile dating community
Test & pivot – failure is OK
Test & pivot – try again
Test & pivot – use key insights
Test & pivot – re-test
Test & pivot – validation!
And not forgetting the rest..1. Intimately know your customers <<2. Define the target audience <<3. Connect community to s...
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Cass presentation on applying lean startup tools to building community

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Cass presentation on applying lean startup tools to building community

  1. 1. Corporate Digital Communities, Do They Work? Applying lean start-up principles and practice to building corporate communities @stuartgh 13 Feb 2012
  2. 2. Test your community idea first
  3. 3. Test & pivot - a mobile dating community
  4. 4. Test & pivot – failure is OK
  5. 5. Test & pivot – try again
  6. 6. Test & pivot – use key insights
  7. 7. Test & pivot – re-test
  8. 8. Test & pivot – validation!
  9. 9. And not forgetting the rest..1. Intimately know your customers <<2. Define the target audience <<3. Connect community to specific and timely business objectives4. Review competitive communities5. Build to solve both a customer and brand problem <<6. Design for desired behaviours <<7. Develop a measurement plan <<8. Create a content plan9. Plan for promotion10. Sell the community internally to garner support11. Determine the platform provider12. Scope the business requirements13. Forecast the budget required to build and sustain community
  10. 10. Thanks

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