A2 MEDIA
STUDIES G325
Section B:
COLLECTIVE
IDENTITY
Lesson 1
Look at the Following Images…

•
•

What connects these do you think?
Discuss the answers with your partner – be prepared ...
G325 Section B Introduction
What Will I Study?
• There are four areas you need to understand in preparing for the
exam:
1....
Collective Identity: Youth
The Representation of Teenager in the Media
• Unit Argument: The representation of the
Collecti...
Lesson Topics
•
•
•
•
•
•
•
•
•
•
•
•

Lesson 1: Introduction to the Topic/What is Identity
Lesson 2: Representation of Te...
Case Studies
•
•
•
•
•
•
•

Film: Rebel Without a Cause
Film: Ill Manors
News: London Riots
TV: Youngers
TV: Skins
TV: Mis...
Final Exam
How will I be assessed?
• Media Studies Final Exam – 10th June 2014
• Section B
• 60 mins for Section B
• Answe...
Marks Awarded
How will I be marked?
• Total of 50 marks
• Marks are given for 3 different areas
1. Explaination/Analysis/A...
What is Identity?
• What do you understand by the term
‘Identity’?
• Spend 2 minutes discussing a definition with
the pers...
What is Identity?
• Before we can begin to study ‘Collective
Identity’ we need to ensure we understand
what the terms mean...
What is Identity?
What is Identity?
• Identity is the way we feel about ourselves> Your
identity is defined by a VALUE CONCENSUS
• This defi...
What is Society?
• A system of values made up of social
institutions such as; family, education, law,
politics, religion, ...
What is Functionalism?
• Some academics believe that if this concensus
did not exist - if we were always confused
about ou...
Date

Term ?, Lesson ?

16
What is Functionalism?
• Talcott Parsons was a key functionialist
thinker
• He believed that the role of social institutio...
Date

Term ?, Lesson ?

18
Task 1
• Look at the following images
• What adjectives would you use to describe
them?
• Why would you use these?
Task 1
• How accurately do these images represent
young people in Britain?
• Are they positive or negative representations...
Representation
• The way in which the Media present the world
to us.
• They create the real world through a system
of code...
Representations can
change over time…

Date

Term ?, Lesson ?

26
Factors that Affect
Representation
• Audience Positioning: Consider how different
groups of audience react to a subject
• ...
Media and Information
• For many of us, the media is the key source of our
understanding of the world
• Example: What is i...
What Makes You, You?
• You probably are very aware of your own
Identity but I would like to get to know you
better

• Have...
Academic Reading
Reading
• Read the essay extract
• Highlight and Annotate any key points
What Makes You, You?
• I’d like you to be creative and construct a
Mood Box that demonstrates your own
Personal Identity

...
G325 L1 Introduction to Collective Identity
G325 L1 Introduction to Collective Identity
G325 L1 Introduction to Collective Identity
G325 L1 Introduction to Collective Identity
G325 L1 Introduction to Collective Identity
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G325 L1 Introduction to Collective Identity

  1. 1. A2 MEDIA STUDIES G325 Section B: COLLECTIVE IDENTITY Lesson 1
  2. 2. Look at the Following Images… • • What connects these do you think? Discuss the answers with your partner – be prepared to share!
  3. 3. G325 Section B Introduction What Will I Study? • There are four areas you need to understand in preparing for the exam: 1. 2. 3. 4. How do the contemporary media represent nations, regions and ethnic / social / collective groups of people in different ways? How does contemporary representation compare to previous time periods? What are the social implications of different media representations of groups of people? To what extent is human identity increasingly ‘mediated’?
  4. 4. Collective Identity: Youth The Representation of Teenager in the Media • Unit Argument: The representation of the Collective Identity of Teenagers is complex and will always depend on; 1. Who Produces the Media 2. The Media Form used for the Representation 3. The Target Audience for the Representation
  5. 5. Lesson Topics • • • • • • • • • • • • Lesson 1: Introduction to the Topic/What is Identity Lesson 2: Representation of Teenagers in Historic Film Lesson 3: Representation of Teenagers in Historic Film Lesson 4: Historical Context Lesson 5: Key Theories and Theorists Lesson 6: Representation of Teenagers in Modern Film Lesson 7: Representation of Teenagers in Modern Film Lesson 8: Demonisation of Youth Lesson 9: Audience Theories Lesson 10: How to structure an Answer Lesson 11: Answer Planning Lesson 12: Summary of Term 1
  6. 6. Case Studies • • • • • • • Film: Rebel Without a Cause Film: Ill Manors News: London Riots TV: Youngers TV: Skins TV: Misfits Internet: Social Networks
  7. 7. Final Exam How will I be assessed? • Media Studies Final Exam – 10th June 2014 • Section B • 60 mins for Section B • Answer Topic: Media & Collective Identity • Answer 1 Question from a choice of 2 • You MUST discuss at least 2 Different Media Forms • You MUST refer to historical, present and future representations
  8. 8. Marks Awarded How will I be marked? • Total of 50 marks • Marks are given for 3 different areas 1. Explaination/Analysis/Argument (max. 20) 2. Use of Examples (max. 20) 3. Terminology (max. 10) • Examiners will be looking to see how well you: – – – – Answer the actual question asked – not just a general response! Create an argument and structure your response using case studies and theories Apply theory you have learnt to the case studies Triangulation – how have your brought it all together
  9. 9. What is Identity? • What do you understand by the term ‘Identity’? • Spend 2 minutes discussing a definition with the person sitting next to you • Now make a 4 and discuss your definitions – can you create a suitable group definition?
  10. 10. What is Identity? • Before we can begin to study ‘Collective Identity’ we need to ensure we understand what the terms mean! • Identity is constructed in a number of different ways and forms
  11. 11. What is Identity?
  12. 12. What is Identity? • Identity is the way we feel about ourselves> Your identity is defined by a VALUE CONCENSUS • This defines and determines what role and status you have to adopt to fit into society. • Expectations about what makes a ‘good’ person and our understanding of society ensures most will attempt to live up to these expectations without question Date Term ?, Lesson ? 13
  13. 13. What is Society? • A system of values made up of social institutions such as; family, education, law, politics, religion, the media, peer groups • We learn from an early age to see our STATUS in society wrapped up in our lifestyle and ambitions – this is an agreement in society as to how to organise our daily lives • This is known as a VALUE CONSENSUS Date Term ?, Lesson ? 14
  14. 14. What is Functionalism? • Some academics believe that if this concensus did not exist - if we were always confused about our values and behaviours – then chaos and anarchy would reign • These academics as known as functionalists! Date Term ?, Lesson ? 15
  15. 15. Date Term ?, Lesson ? 16
  16. 16. What is Functionalism? • Talcott Parsons was a key functionialist thinker • He believed that the role of social institutions such as family, education, religion and the media is to ensure the passing on (reproduction) of socially acceptable patterns of behaviour Date Term ?, Lesson ? 17
  17. 17. Date Term ?, Lesson ? 18
  18. 18. Task 1 • Look at the following images • What adjectives would you use to describe them? • Why would you use these?
  19. 19. Task 1 • How accurately do these images represent young people in Britain? • Are they positive or negative representations? • Why? Date Term ?, Lesson ? 24
  20. 20. Representation • The way in which the Media present the world to us. • They create the real world through a system of codes and signs for Audiences to read Date Term ?, Lesson ? 25
  21. 21. Representations can change over time… Date Term ?, Lesson ? 26
  22. 22. Factors that Affect Representation • Audience Positioning: Consider how different groups of audience react to a subject • Interaction between groups: What effect will representations have on groups in society • Cultural Ideology: What expectations does society have about how certain groups or characters behave and operate in society. Date Term ?, Lesson ? 27
  23. 23. Media and Information • For many of us, the media is the key source of our understanding of the world • Example: What is it like to live in Australia? • If you have never been, how might you know? • The media is a powerful tool for shaping our attitudes and beliefs – do you agree? Date Term ?, Lesson ? 28
  24. 24. What Makes You, You? • You probably are very aware of your own Identity but I would like to get to know you better • Have a go at the following quiz – please be honest – and answer all the questions • We will be discussing the answers – I will keep everything confidential
  25. 25. Academic Reading Reading • Read the essay extract • Highlight and Annotate any key points
  26. 26. What Makes You, You? • I’d like you to be creative and construct a Mood Box that demonstrates your own Personal Identity • Use a shoe box to Create an identity– take you time and make sure you get every aspect of your personality on there!

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