CIPR Social Media Conference April 2011

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Presentation on the future of social media at the Chartered Institute of Public Relations' annual Social Media Conference.

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CIPR Social Media Conference April 2011

  1. 1. The future of social media Stuart Bruce, Managing Director Wolfstar Consultancy
  2. 2. Why me?• Public relations 1989• Online PR mid-90s• PR blog in 2003• Twitter 2007• Member of CIPR Social Media Panel
  3. 3. Agenda• A quick history• What’s going to happen in 2012 and beyond• And what you should be doing about it
  4. 4. IN, OUTIN OUT“Color raised $41M in financing from Bain CapitalVentures, Sequoia Capital and Silicon Valley Bank”
  5. 5. Analytics• Traffic source• Key word search - AdPlanner• Bounce rate• Traffic spikes• Targeting outreach
  6. 6. Four screen engagement
  7. 7. Every company is a media company
  8. 8. Privacy
  9. 9. Privacy
  10. 10. Mobile apps
  11. 11. Casual and social games
  12. 12. Virtual worlds Source: Dubit
  13. 13. Location
  14. 14. Social shopping
  15. 15. Near Field Communications
  16. 16. QR codes
  17. 17. Web 3.0• Web 1.0 – transactional• Web 2.0 – conversation/UGC• Web 3.0 - the semantic web
  18. 18. And finally…
  19. 19. New skill sets• Digital natives• Understand and use data and analytics• Understand human behaviour• Create content across multiple channels• Understand other business processes• Provide strategic counsel
  20. 20. Stuart Bruce 07852 135456 @stuartbruce www.stuartbruce.biz www.wolfstarconsultancy.com

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