Strutta Sweepstakes Builder Guide


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Welcome to your DIY Sweepstakes Builder. All the features and tools you'll need to launch a powerful social promotion are included here.

This guide is intended to help you understand what to expect in the Sweepstakes Builder.

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Strutta Sweepstakes Builder Guide

  2. 2. 2 Welcome to your DIY Sweepstakes Builder. All the features and tools you need to launch a powerful social promotion are included here. 5 EASY STEPS You'll find the 5 main steps listed in the left column of the Sweepstakes Builder. Work your way through the steps and you’ll have a well-branded and full-featured site up before you know it! A * Indicates a mandatory field. Designer Indicates a designer package feature. The features available under the Enterprise tab are only available if you upgrade to the enterprise package. This guide is intended to help you understand what to expect in the Sweepstakes Builder at Please feel free to contact us is you have any questions! | | @strutta SWEEPSTAKES BUILDER GUIDE
  3. 3. 3 Facebook Page App Launch an app directly on your Facebook Page. this the most popular Facebook option as it is most tightly integrated with your page. Page tabs are 810 pixels wide. Review app flow and features. Note: Facebook Tab Apps are currently not accessible via mobile device. Facebook Canvas App Launch a full canvas app on Facebook. This option is best if you wish to allow users to access your promotion on a mobile device, however, it is one click removed from your page. Canvas pages are 760 pixels wide. Review app flow and features. Standalone Microsite Launch a free-standing branded site. This option is perfect if you’re looking to design a unique user experience, set a custom URL (PRO package feature) and allow users to access your promotion on a mobile device. 760 pixels wide. Review app flow and features. Website Embed (IFrame) With this option you can embed your promotion directly within a page of your website as an HTML iframe. All of the same features available with the microsite are included. Review app flow and features. General > Set Up What type of promotion would you like to run, and where will it live? SWEEPSTAKES BUILDER GUIDE
  4. 4. 4 Design > Look & Feel Which template would you like to use as your base theme? SWEEPSTAKES BUILDER GUIDE
  5. 5. 5 Basic Option This basic design option allows you to upload assets and select colors to match your branding. Tip If you have limited design skills, we recommend using Creative Kit in Google+ for photo editing and Adobe’s Kuler for color palate inspiration. Design > Look & Feel What level of design customization will you apply to your selected template? SWEEPSTAKES BUILDER GUIDE
  6. 6. 6 Advanced Option Access full CSS Style Kit Designer & Enterprise Package This advanced Option allows those with advanced design skills or web design resources to get creative with the site's design using CSS. If you want a custom design site but don't have a web designer on your team, we can help. Contact us for more info on custom services. CSS Style Kit The Style Kit allows anyone with CSS skills to customize the look & feel of a Strutta promotion to a high degree. When you click Download the Style Kit below, a zip file will be generated that contains all of the resources you or your designer will need to implement a custom design. SWEEPSTAKES BUILDER GUIDE Design > CSS Style Kit Don’t forget to read the README.txt file!
  7. 7. 7 Sharing Incentive Reward your entrants for sharing your promotion with their friends. Learn more. Entry Process > Timeline What is your promotion timeline, and how will winners be selected? Timezone, Dates & Entry Limitations Enter your timezone and start and end dates. Then enter how many entries you want to allow per hour, day, week or for the duration of the sweepstakes. SWEEPSTAKES BUILDER GUIDE
  8. 8. 8 Entry Process > Regions What are the requirements for entry? Regional Restrictions Allow submissions from specific countries or from any location worldwide. We track entrant location by IP address. SWEEPSTAKES BUILDER GUIDE
  9. 9. 9 Entry Form Build your entry form dynamically! Add a new question or divider and drag and drop the order. Choose to include common questions or create your own checkbox, multiple choice, dropdown or text-based questions. When your promotion is live you’ll be able to download all data in a CSV format from your Strutta Dashboard. Entry Process > Entry Questions What information would you like to collect from your entrants? SWEEPSTAKES BUILDER GUIDE
  10. 10. 10 Content > About What is your promotion about? Simple HTML formatting is allowed! SWEEPSTAKES BUILDER GUIDE
  11. 11. 11 Content > Legal Although this is arguably the least exciting step in the Promotion Builder, it holds important information. Please complete all of the required fields below. Custom Rules You must include rules for your promotion. You are responsible for ensuring you are in compliance with all applicable laws and regulations. If you need custom legal services, please contact us. Default disclaimer and Privacy Policy URL Strutta’s default disclaimer and privacy policy are configured by default. "This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You understand that you are providing your information to Strutta and not to Facebook. The information you provide will be used in accordance with Strutta's Privacy Policy." SWEEPSTAKES BUILDER GUIDE
  12. 12. 12 Content > Thank You What would you like to say to your participants after successfully submitting an entry? Thank You Page Once a user enters you Sweepstakes they are prompted to share and then directed to a ‘Thank You’ Landing Page. Change the default message that appears on the ‘Thank You’ page. Learn more. SWEEPSTAKES BUILDER GUIDE
  13. 13. 13 Details > Sharing Customize your Share Messages. Share Messages Your visitors might want want to let their friends know about your promotion via their Twitter, Facebook and Email accounts. Change the messages that appear when they click share. Learn More. SWEEPSTAKES BUILDER GUIDE
  14. 14. 14 Content > Language Translate your promotion. Translation Tool Select the language you want your promotion translated to from the list. This tool will translate all user interface elements and system messages to the language of your choice. Translations are applied immediately. Learn more. If you would like to launch a bi-lingual contest you can do this on on our Enterprise package. Please contact us to upgrade. SWEEPSTAKES BUILDER GUIDE
  15. 15. 15 Integration > Domain How should your promotion integrate with Facebook and other channels? STANDALONE MICROSITE ONLY Domain Setup Launch your site as a sub-domain on on the TurnKey Package. Direct it to a custom domain or sub-domain that you own on our Designer or Enterprise package. If you are running a Microsite you can allow users to access the site through a promotional tab on your Facebook page or through the direct URL. SWEEPSTAKES BUILDER GUIDE
  16. 16. 16 Integration > IFrame How should your promotion integrate with Facebook and other channels? WEBSITE EMBED ONLY IFrame Integration Enter the URL where your IFrame will be embedded. Then when you’re ready, copy the IFrame script to embed on your preview or live site. If you are running a Microsite you can allow users to access the site through a promotional tab on your Facebook page or through the direct URL. SWEEPSTAKES BUILDER GUIDE
  17. 17. 17 Integration > Facebook How should your promotion integrate with Facebook and other channels? Integration > Facebook Page Select your Facebook Page to link with your promotion. Integration > Facebook App Before interacting with an App users must authorize permissions to enable the App. Run your promotion on our default PromosApp, this is recommended as it requires no additional setup. Alternatively, create a Custom Facebook App, this option does require additional technical know-how! What’s the difference? Learn more about Facebook permissions. CONTEST BUILDER GUIDE All Site Types
  18. 18. 18 Integration > Facebook How should your promotion integrate with Facebook and other channels? Integration > Facebook Tab Advertise your promotion on your Facebook Page through a customized tab. Make your promotion a fan-only zone. Upload images for your fan-gate or enter fully custom HTML! When you launch you’ll need to install the Tab onto your Facebook Page. Here’s how. Facebook Like Box We recommend adding a Facebook Like box to your site so participants can easily navigate to your Facebook. You can verify that all of your entrants Like your Facebook Page at the the time of entry. What’s the difference between the Fan- Gate and Mandatory like? CONTEST BUILDER GUIDE
  19. 19. 19 Integration > Analytics All activity on your promotion site is tracked and will be available in your Admin Dashboard (gain access upon launch). All Strutta promotions social analytics including stats on sharing across Facebook, Twitter and email, click-throughs and campaign virality. Google Analytics Paste your entire Google Analytics tracking code in this field if you would like to monitor activity, traffic and referrals. SWEEPSTAKES BUILDER GUIDE
  20. 20. 20 Conversion Tracker Better measure the ROI of your promotional campaign. Learn more. Integration > Conversion
  21. 21. 21 Enterprise > Overview Overview of Enterprise functionality Enable Enterprise if you’re looking for extended customization and functionality, plus personalized technical and strategic support. Extended Functionality Enterprise Promotions offer all the features included in our Turnkey and Designer packages, plus additional features useful for agencies and larger organizations, including: 1 Custom pages Add unique pages to showcase additional content. 2 Social Media feeds Embed your Twitter account into your Promotion 3 Additional Promotion Customizations Modify Facebook share content, override participant notices, and more! 4 Whitelabeling Remove all mention of Strutta from your Promotion. 5 “Sandbox” mode for Microsite Promotions Run a fully-functional test of your Promotion before going live. 6 Multilingual option Run your Promotion in English and French or Spanish or German. 7 Many additional features, contact us to find out more!
  22. 22. 22 Enterprise > Whitelabel Remove references and instances of Strutta branding in our contest and sweepstakes products so you can deliver a more customized user experience. By default, all system generated emails for your contest or sweepstakes will be sent from The sender name will be your promotion's title. Users will not be able to reply to this email address directly. You can customize this email address on our Enterprise package. Learn more.
  23. 23. 23 Enabling multi-lingual will display two language options at the top right of your promotion site which the user can toggle between. Contact us to enable multi-lingual translations. Enterprise > Multi-Lingual
  24. 24. 24 Extended Hosting We’ll keep your site live indefinitely. If you want to take your site offline go to your Dashboard > Tools > Take Offline. You will no longer have access to your Dashboard once you take the site offline so make sure you export all of the data first! Tip You can continue to make edits to your promotion’s details and design even after you’ve launched it! You just cannot change the site type and the end date when it’s live. Review Double check your promotion’s settings. Continue to pay and launch if you’re good to go! SWEEPSTAKES BUILDER GUIDE
  25. 25. 25 There You Have It! The Strutta Sweepstakes Builder Guide. Go ahead and click around to get to know yours! For more tips, be sure to check out: MARKETING for SOCIAL MEDIA PROMOTIONS PART ONE Planning Tips and Best Practices Guide Coming soonComing soon | | @strutta SWEEPSTAKES BUILDER GUIDE PART TWO How to set up your Facebook page for a promotion PART THREE Promotion checklist Everything you need to run a promotion