CONTEST
Builder Guide
C
ONTEST
SKIL
L
BAS E D PR O M
O
TION
1! 1
6 EASY STEPS
You'll find 6 main steps listed in the left column of the Contest Builder. Work
your way through the steps and...
General > Set Up
What type of promotion would you like to run, and where will it live?
Standalone Microsite
Launch a free-...
Design > Look & Feel
Which template would you like to use as your base theme?
CONTEST BUILDER GUIDE4
Basic Option
This basic design option allows you to upload assets and
select colors to match your branding.
!
Tip If you h...
Advanced Option
Access full CSS Style Kit Designer
Package.
This advanced Pro option allows those
with advanced design ski...
Entry Process > Timeline
What is your Promotion Timeline, and how will winners be selected?
Timezone
Select your timezone....
Round Dates
Each round has a start and end date. Please
specify your promotion's dates below. 
!
After you’ve launched you...
Entry Process > Regions
What are the requirements for entry?
Regional Restrictions
Allow submissions from specific countrie...
Entry Process > Moderation
How will you manage and control submitted entries and comments?
Tips
• We recommend at least al...
Entry Process > Entry Form
What information would you like to collect from your entrants?
Entry Form
By default, your entr...
Content > About
What is your promotion about?
Simple HTML formatting is allowed!
CONTEST BUILDER GUIDE12
Content > Legal
Although this is arguably the least exciting step in the Promotion Builder, it holds important
information...
Custom Rules
Strutta’s boilerplate legal is configured by default.
!
You must include rules for your promotion. You
are res...
Content > Prizes
Are you offering incentives or prizes to participants of your promotion?
Simple HTML formatting is allowed...
Content > Sponsors
Do you have any sponsors or supporting partners you would like to showcase on your site?
Simple HTML fo...
Content > Judges
Will you be enlisting any judges to help determine your promotion winners?
Simple HTML formatting is allo...
Thank You Landing Page
Once a user enters your contest they are
prompted to share and then directed to a
‘Thank You’ Landi...
Content > Sharing
Customize your Share Messages.
Share Messages
Your visitors might want want to let their
friends know ab...
Content > Language
Translate your Promotion.
Translation Tool
Select the language you want your promotion translated to fr...
Integration > Domain
Choose the domain name for your Microsite.
STANDALONE MICROSITE ONLY
Domain Setup
Launch your site as...
Integration > IFrame
Choose the URL your IFrame will reside on.
IFRAME SITES ONLY
Frame Integration
Enter the URL where yo...
Integration > Facebook
How should your promotion integrate with Facebook and other channels?
Integration > Facebook Page
S...
Integration > Facebook
How should your promotion integrate with Facebook and other channels?
Facebook Fan-Gating
!
Adverti...
Integration > Mobile
How should your promotion work for Mobile Devices?
Optimized for Mobile
When you launch as a Facebook...
Instagram Entries
!
Enable hashtag-based Instagram contest
entries.
!
Learn More.
!
Integration > Instagram
26
Integration > Analytics
All activity on your promotion site is tracked and will be available in your Admin Dashboard
(gain...
Conversion Tracker
Better measure the ROI of your promotional
campaign. Learn more.
CONTEST BUILDER GUIDE
Integration > Co...
Enterprise > Overview
Overview of Enterprise functionality
Enable Enterprise if you’re looking for extended customization ...
Enterprise > Whitelabel
!
Remove references and instances of
Strutta branding in our contest and
sweepstakes products so y...
Enabling multi-lingual will display two
language options at the top right of your
promotion site which the user can toggle...
Review
Double check your promotion’s settings. Continue to pay
and launch if you’re good to go!
!
!
!
Extended Hosting
We’...
There You Have It!
!
The Strutta Contest Builder Guide.
Go ahead and click around to get to know yours!
!
!
For more tips,...
Upcoming SlideShare
Loading in …5
×

Strutta Contest Builder Guide

5,417 views

Published on

Published in: Technology, Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,417
On SlideShare
0
From Embeds
0
Number of Embeds
3,245
Actions
Shares
0
Downloads
46
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Strutta Contest Builder Guide

  1. 1. CONTEST Builder Guide C ONTEST SKIL L BAS E D PR O M O TION 1! 1
  2. 2. 6 EASY STEPS You'll find 6 main steps listed in the left column of the Contest Builder. Work your way through the steps and you’ll have a well-branded and full-featured site up before you know it! ! A * Indicates a mandatory field. Designer Indicates a Designer package feature. The features available under the Enterprise tab are only available if you upgrade to the enterprise package. ! This guide is intended to help you understand what to expect in the Contest Builder at strutta.com. ! Please feel free to contact us is you have any questions!
 Welcome to your DIY Contest Builder. All the features and tools you need to launch a powerful social promotion are included here. CONTEST BUILDER GUIDE2
  3. 3. General > Set Up What type of promotion would you like to run, and where will it live? Standalone Microsite Launch a free-standing branded site. This option is perfect if you’re looking to design a unique user experience, set a custom URL(Pro package feature) and allow users to access your promotion on a mobile device. 760 pixels wide. Review app flow and features. Facebook Page App Launch an app directly on your Facebook Page. this the most popular Facebook option as it is most tightly integrated with your page. Page tabs are 810 pixels wide. Review app flow and features. Note: Facebook Tab Apps are currently not accessible via mobile device. Facebook Canvas App Launch a full canvas app on Facebook. This option is best if you wish to allow users to access your promotion on a mobile device, however, it is one click removed from your page. Canvas pages are 760 pixels wide. Website Embed (iFrame) With this option you can embed your promotion directly within a page of your website as an HTML IFrame. All of the same features available with the microsite are included. CONTEST BUILDER GUIDE3
  4. 4. Design > Look & Feel Which template would you like to use as your base theme? CONTEST BUILDER GUIDE4
  5. 5. Basic Option This basic design option allows you to upload assets and select colors to match your branding. ! Tip If you have limited design skills, we recommend using Creative Kit in Google+ for photo editing and Adobe’s Kuler for color palate inspiration. ! Design > Look & Feel What level of design customization will you apply to your selected template? CONTEST BUILDER GUIDE5
  6. 6. Advanced Option Access full CSS Style Kit Designer Package. This advanced Pro option allows those with advanced design skills or web design resources to get creative with the site's design using CSS. ! If you want a custom design site but don't have a web designer on your team, we can help. Contact us for more info on custom services. ! CSS Style Kit The Style Kit allows anyone with CSS skills to customize the look & feel of a Strutta promotion to a high degree. When you click Download the Style Kit below, a zip file will be generated that contains all of the resources you or your designer will need to implement a custom design. CONTEST BUILDER GUIDE Design > CSS Style Kit Don’t forget to read the README.txt file within the Style Kit. 6
  7. 7. Entry Process > Timeline What is your Promotion Timeline, and how will winners be selected? Timezone Select your timezone. ! ! ! Winner Selection You can determine a winner by popular vote, internal judging or use a combination method. About Popular Voting: A voting round adds exciting elements of competition & urgency. It also encourages sharing among participants and their social networks which is the biggest contributor to a “viral’ contest campaign. ! About Internal Judging: Including a judging round can boost your contest’s clout (especially if you bring influential personalities as judges), and introducing a judging criteria helps to ensure the quality of your contest winner vs. a popularity vote alone. ! Tip We always recommend using a combination of voting and judging in order to determine winners. CONTEST BUILDER GUIDE7
  8. 8. Round Dates Each round has a start and end date. Please specify your promotion's dates below.  ! After you’ve launched your promotion, you can return to this page and adjust round start and end dates for testing purposes. Please contact us to re-open rounds that have ended or to change your live promotion's end date.  ! ! ! Round Settings Set limitations on submissions and voting, and the number of finalists and/or winners that will be selected at each round. ! Please refer to our Guides for help closing your contest and handling round transitions. TIMELINE CONTINUED CONTEST BUILDER GUIDE8
  9. 9. Entry Process > Regions What are the requirements for entry? Regional Restrictions Allow submissions from specific countries or from any location worldwide. We track entrant location by IP address. CONTEST BUILDER GUIDE9
  10. 10. Entry Process > Moderation How will you manage and control submitted entries and comments? Tips • We recommend at least allowing your community to flag inappropriate content on the site. • In order to ensure brand integrity, choose full moderation to pre-screen all content and comments. • Only publish content that meet your brand’s standards. Community moderation Entries will be published immediately upon submission. Participants can flag inappropriate or invalid content for admin to review. When an entry is flagged, you have the option to allow or delete the entry. An email will be sent to the entrant if their entry is deleted. ! Full moderation Entries will be held in moderation for review upon submission. Only organizer approved content will be published. An email will be sent to the entrant when their entry is allowed or deleted. ! No moderation Entries will be published immediately upon submission. CONTEST BUILDER GUIDE10
  11. 11. Entry Process > Entry Form What information would you like to collect from your entrants? Entry Form By default, your entry form will have a file upload section; entry title, description and tags fields; and newsletter opt-in and rules agreement checkboxes. ! Add your own questions and drag and drop the order. Choose to include common questions or create your own checkbox, multiple choice, dropdown or text-based questions. ! When your promotion is live you’ll be able to download all data in a CSV format from your Strutta Dashboard. CONTEST BUILDER GUIDE11
  12. 12. Content > About What is your promotion about? Simple HTML formatting is allowed! CONTEST BUILDER GUIDE12
  13. 13. Content > Legal Although this is arguably the least exciting step in the Promotion Builder, it holds important information. Please complete all of the required fields below. Entry requirements Simple HTML formatting is allowed! ! Select a minimum age for entry if necessary. If your promotion is open to minors, we recommend including a clause to require parental consent. Consult with your legal resources. CONTEST BUILDER GUIDE13
  14. 14. Custom Rules Strutta’s boilerplate legal is configured by default. ! You must include rules for your promotion. You are responsible for ensuring you are in compliance with all applicable laws and regulations. If you need custom legal services, please contact us. ! Default disclaimer and Privacy Policy URL Strutta’s default disclaimer and privacy policy are configured by default ! "This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You understand that you are providing your information to Strutta and not to Facebook. The information you provide will be used in accordance with Strutta's Privacy Policy." CONTEST BUILDER GUIDE14
  15. 15. Content > Prizes Are you offering incentives or prizes to participants of your promotion? Simple HTML formatting is allowed! You can highlight one prize, multiple prizes, or none at all. Adding a prize will populate a new page on your site, "Prizes". CONTEST BUILDER GUIDE15
  16. 16. Content > Sponsors Do you have any sponsors or supporting partners you would like to showcase on your site? Simple HTML formatting is allowed! You can showcase one sponsor,multiple sponsors or none at all. Add a sponsor will populate a new page on your site, “Sponsors”. CONTEST BUILDER GUIDE16
  17. 17. Content > Judges Will you be enlisting any judges to help determine your promotion winners? Simple HTML formatting is allowed! As you may choose to conduct judging offline, you can showcase your promotion's judges(s) even if you do not configure a judging round for this promotion. Adding a judge will populate a new page on your site, “Judges”. CONTEST BUILDER GUIDE17
  18. 18. Thank You Landing Page Once a user enters your contest they are prompted to share and then directed to a ‘Thank You’ Landing Page. ! Change the default message that appears on the ‘Thank You’ page. Learn more. Content > Thank You Customize the Thank You landing Page. CONTEST BUILDER GUIDE18
  19. 19. Content > Sharing Customize your Share Messages. Share Messages Your visitors might want want to let their friends know about your promotion via their Twitter, Facebook and Email accounts. ! Change the messages that appear when they click share. Learn more. CONTEST BUILDER GUIDE19
  20. 20. Content > Language Translate your Promotion. Translation Tool Select the language you want your promotion translated to from the list. ! This tool will translate all user interface elements and system messages to the language of your choice. Translations are applied immediately. Learn more. If you would like to launch a bi-lingual contest you can do this on on our Enterprise package. Please contact us to upgrade. CONTEST BUILDER GUIDE20
  21. 21. Integration > Domain Choose the domain name for your Microsite. STANDALONE MICROSITE ONLY Domain Setup Launch your site as a sub-domain on strutta.com on the TurnKey Package. Direct it to a custom domain or sub-domain that you own on our Designer or Enterprise package. ! If you are running a Microsite you can allow users to access the site through a promotional tab on your Facebook page or through the direct URL. CONTEST BUILDER GUIDE21
  22. 22. Integration > IFrame Choose the URL your IFrame will reside on. IFRAME SITES ONLY Frame Integration Enter the URL where your IFrame will be embedded. Then when you’re ready, copy the IFrame script to embed on your preview or live site. ! If you are running an iframe site you can allow users to access the site through a promotional tab on your Facebook page or through the direct URL. CONTEST BUILDER GUIDE22
  23. 23. Integration > Facebook How should your promotion integrate with Facebook and other channels? Integration > Facebook Page Select your Facebook Page to link with your promotion. ! Integration > Facebook App Before interacting with a Facebook App users must authorize permissions to enable the App. Run your promotion on our default PromosApp, this is recommended as it requires no additional setup. Alternatively, create a Custom Facebook App, this option does require additional technical know-how! What’s the difference? ! ! Learn more about Facebook permissions. ! ! CONTEST BUILDER GUIDE All Site Types 23
  24. 24. Integration > Facebook How should your promotion integrate with Facebook and other channels? Facebook Fan-Gating ! Advertise your promotion on your Facebook Page through a customized tab. Make your promotion a fan-only zone. Upload images for your fan-gate or enter fully custom HTML! When you launch you’ll need to install the Tab onto your Facebook Page. Here’s how. ! ! ! ! Facebook Like Box We recommend adding a Facebook Like box to your site so participants can easily navigate to your Facebook. You can verify that all of your entrants Like your Facebook Page at the the time of entry. ! What’s the difference between the Fan-Gate and Mandatory like? CONTEST BUILDER GUIDE24
  25. 25. Integration > Mobile How should your promotion work for Mobile Devices? Optimized for Mobile When you launch as a Facebook Canvas App or Microsite, you can enable a mobile optimized version of your promotion site. Learn more. ! Users will be able to enter your contest on mobile by default. CONTEST BUILDER GUIDE25
  26. 26. Instagram Entries ! Enable hashtag-based Instagram contest entries. ! Learn More. ! Integration > Instagram 26
  27. 27. Integration > Analytics All activity on your promotion site is tracked and will be available in your Admin Dashboard (gain access upon launch). All Strutta promotions social analytics including stats on sharing across Facebook, Twitter and email, click-throughs and campaign virality. Google Analytics Paste your entire Google Analytics tracking code in this field if you would like to monitor activity, traffic and referrals. CONTEST BUILDER GUIDE Root Domain Use this feature to integrate tracking with multiple sub-domains. 27
  28. 28. Conversion Tracker Better measure the ROI of your promotional campaign. Learn more. CONTEST BUILDER GUIDE Integration > Conversion Measure the ROI of your campaign 28
  29. 29. Enterprise > Overview Overview of Enterprise functionality Enable Enterprise if you’re looking for extended customization and functionality, plus personalized technical and strategic support. Extended Functionality Enterprise Promotions offer all the features included in our Turnkey and Designer packages, plus additional features useful for agencies and larger organizations, including: 1. Custom pages
 Add unique pages to showcase additional content. 2. Social Media feeds
 Embed your Twitter account into your Promotion 3. Additional Promotion Customizations
 Modify Facebook share content, override participant notices, mute video entries,Twitter Entries, and more! 4. Whitelabeling
 Remove all mention of Strutta from your Promotion. 5. “Sandbox” mode for Microsite Promotions
 Run a fully-functional test of your Promotion before going live. 6. Multilingual option
 Run your Promotion in English and French or Spanish or German. 7. Many additional features, contact us to find out more! 29
  30. 30. Enterprise > Whitelabel ! Remove references and instances of Strutta branding in our contest and sweepstakes products so you can deliver a more customized user experience. ! By default, all system generated emails for your contest or sweepstakes will be sent from noreply@strutta.com. The sender name will be your promotion's title. Users will not be able to reply to this email address directly.! ! You can customize this email address on our Enterprise package. Learn More. 30
  31. 31. Enabling multi-lingual will display two language options at the top right of your promotion site which the user can toggle between. ! Contact us to enable multi-lingual translations. Enterprise > Multi-Lingual ! 31
  32. 32. Review Double check your promotion’s settings. Continue to pay and launch if you’re good to go! ! ! ! Extended Hosting We’ll keep your site live indefinitely. If you want to take your site offline go to your Dashboard > Tools > Take Offline. You will no longer have access to your Dashboard once you take the site offline so make sure you export all of the data first! ! Tip You can still make edits to your promotion’s details and design even after you’ve launched it. You just cannot change the site type or rounds when it is live. CONTEST BUILDER GUIDE32
  33. 33. There You Have It! ! The Strutta Contest Builder Guide. Go ahead and click around to get to know yours! ! ! For more tips, be sure to check out: MARKETING for SOCIAL MEDIA PROMOTIONS PART ONE Planning Tips and Best Practices Guide
 PART TWO How to set up your Facebook page for a promotion
 strutta.com | facebook.com/strutta | @strutta CONTEST BUILDER GUIDE ! PART THREE Promotion checklist Everything you need to run a promotion
 33

×