Closing Your Popular Vote Contest

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This guide is for those running Strutta-powered contests.

Strutta's Popular Vote Contest option is used to really drive community engagement in a user generated content (photo, video, audio, text) contest, crowdsourcing initiative, etc.

When the voting round ends, you have three options to close your internally judged contest. In this guide we’ll walk through OPTION 1 (Recommended).

We'll also introduce you to Fraud Guard: our proprietary tool that helps to protect your brand integrity by ensuring fair voting results.

We’ll also take a look at some creative ways to showcase your contest winners!

To create your own contest using Strutta's platform or for more information, visit: http://strutta.com

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Closing Your Popular Vote Contest

  1. 1. T O N E ST C SK ON L IL TI BA O SED PROMClosing yourPopular Vote Contest
  2. 2. When the voting round ends, there are three ways to close your popular vote contest. Inthis guide we’ll walk you through Option 1. We’ll also take a look at some creative waysto showcase your contest winners!OPTION 1 Strutta Automated Notification & Site Updates1. Click Review & Confirm your winners2. Click Send Winner Notifications: email to notify winners, collect contact info3. Winners claim their prizes4. Site updates automatically to reflect winnersOPTION 2 Manual Notification & Strutta Automated Site Update1. Click Review & Confirm2. Confirm Winners3. Click Skip this Step: publish winners immediately; site updates automatically to reflect winners4. Manually notify winnersOPTION 3 Manual Notification & Site Update1. Take no action in the Admin Dashboard2. Manually notify winners3. Manually update site to reflect winners 2 Closing Your Popular Vote Contest
  3. 3. Review & Confirm > Notify > Claim > Site UpdateWhen the voting round comes to a close, take a lookat the Strutta Fraud Guard results to ensure votingintegrity. Then, take action in your Admin Dashboard.Click Review & ConfirmYour live site will be updated to reflect the closedvoting round: voting capabilities removed, buttonsand timeline messaging updated.NoteWinners will not be published on the site through oursystem at this point. You must first Review & Confirmthe winners.If your contest has more than one winner, you candrag and drop the winner rankings.Click Replace to select another entry for each winnersspot.Click Confirm to proceed to the Prize Claiming round. 3 Closing Your Popular Vote Contest
  4. 4. Review & Confirm > Notify > Claim > Site Update You’ve confirmed the winners. Now its time to let them know what they’ve won! Click Send Winner Notifications to close your site through our system. Remember this is OPTION 1 of 3. With this option, the winners must claim their prize before the site updates automatically to reflect the winner. You can also click Skip This Step to publish winners immediately. The site updates automatically to reflect winers. You must notify winners manually. Assign any listed prizes to each winner and personalize the message. Do not remove the <link> placeholder, it will be replaced in an email with a unique link that will lead each winner to their prize claiming form. 4 Closing Your Popular Vote Contest
  5. 5. Review & Confirm > Notify > Claim > Site Update Winners will click through to the prize claiming form. Track who has claimed their prizes and collect the contact information in your Admin Dashboard > Tools > Export Data. Once all winners have claimed their prizes, your contest will close. In OPTION 1 your contest will close & winners will be published only after all winners have claimed their prizes. 5 Closing Your Popular Vote Contest
  6. 6. Review & Confirm > Notify > Claim > Site UpdateOnce all winners have claimed their prizes, your contest willautomatically close and your site will update to reflect the winners! 6 Closing Your Popular Vote Contest
  7. 7. Other ways to display yourwinnersBefore you send out the good word onFacebook, in blog posts, tweets, e-blasts andother communications, make sure your site isupdated.You can edit your site while it is live in yourAdmin Dashboard > Edit, we encourage you toget creative!We’ll host your site for an additional two weekspast the contest’s end date. Beyond that youcan keep it live by enabling Extended Hosting.Maggiano’s updated the graphic in the Look & Feel > IntroImage section of their Strutta Builder to show their threeprize winners. 7 Closing Your Popular Vote Contest
  8. 8. More ideas • Create a photo or video collage of the winners for your sites About page. • Create a video with your big news and update your intro video. • Update your Prizes page to name who has won what prize. N_K_D Pizza used simple HTML in the Details section of their Strutta builder to create a video collage of their winners. Here’s a HTML cheat sheet8 Closing Your Popular Vote Contest
  9. 9. There You Have It! Your Popular Vote Contest is now closed. For more tips, be sure to check out:MARKETING for SOCIAL MEDIA PROMOTIONS PART ONE PART TWO PART THREEPlanning Tips and Best Promoting and Managing Life After Your Practices Guide Your Campaign Guide Campaign Guide Coming Soon Coming Soon strutta.com | facebook.com/strutta | @strutta 9 Closing Your Popular Vote Contest

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