The very fabric of consumer-brand relationships is being transformed by the rapid adoption and reliance on smart phones for enhancing everyday activities. If there is any question about the impact on marketing, consider this: there are now more humans on the planet who own mobile devices than toothbrushes – and email opens on these devices are expected to surpass 60% in 2013. It's clear that marketers need to adapt, and adapt fast!
Key things you will learn:
How the market is shifting in response to mobile adoption
Tips for identifying your mobile audience and where they interact with your brand
Strategies for harnessing the wealth of mobile, social and locational data to increase engagement
Success stories from mobile-leading brands such as IHG and Scripps Networks