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Presentation for Advertising. (Year 3 Term 2)

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Lego

  1. 1. im·ag·i·na·tion (ĭ-māj'ə-nā'shən) -noun the power of the mind to form images, especially of what is not present to the senses
  2. 2. the ad
  3. 3. Agency: Blattner Brunner Creative Directors: Jay Giesen, Dave Kwasnick Art Director & Copywriter: Derek Julin Photographer: Tom Cwenar
  4. 4. childhood simplicity idea
  5. 5. A print ad with no ideas becomes wallpaper.
  6. 6. is it a good ad?
  7. 7. Keith Reinhard’s R.O.I.
  8. 8. Dad Mom Son Daughter
  9. 9. Dad Mom Son Daughter
  10. 10. Good Ad Scorecard Relevance Originality Dad Mom Impact Son Daughter Credibility
  11. 11. awards vs. effective
  12. 12. Good Ad Scorecard In the modern world of business, Relevance it is useless to be a creative, Originality original thinker, unless you can Impact also sell what you create. Credibility
  13. 13. simple vs. complex
  14. 14. Good Ad Scorecard Relevance The strongest ideas are Originality always the simplest. Impact Credibility
  15. 15. Good Ad Scorecard Relevance Jorg Dietzell’s Credibility Originality Impact Credibility
  16. 16. is it a at re g good ad?
  17. 17. im·ag·i·na·tion (ĭ-māj'ə-nā'shən) -noun the power of the mind to form images, especially of what is not present to the senses
  18. 18. gift or/and advertising tool?
  19. 19. thanks.

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