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Introduction to Information Architecture & DesignSchool of Visual Arts  | Fall 2010Robert Stribley,[object Object]
Introduction,[object Object]
Introduction,[object Object],Aussie-Style Liquorice,[object Object]
Apples, Food Shed, Market, Brooklyn,[object Object]
Mailboxes with Paper Planes, Anthropologie Store,[object Object]
Soap,[object Object]
Intro,[object Object],Introduction,[object Object],Robert Stribley,[object Object],I’m an senior information architect at Razorfish,,[object Object],writer of music and arts reviews,,[object Object],producer/promoter for a variety show,,[object Object],photographer of various things,[object Object]
Intro,[object Object],Robert Stribley,[object Object],I’ve worked with clients such as,,[object Object],Bank of America, Morgan Stanley Smith Barney, Wachovia,[object Object],Boston Scientific, Nasonex,[object Object],Choice Hotels,[object Object],Computer Associates, EMC,[object Object],Ford,[object Object],Nextel,[object Object],Red Cross,[object Object],Travel Channel, Women’s Wear Daily,[object Object],Introduction,[object Object]
Intro,[object Object],About You,[object Object],What’s your name?,[object Object],What do you do for work?,[object Object],What do you do for fun?,[object Object],[object Object],Introduction,[object Object]
Intro,[object Object],Introduction,[object Object],Goals of this workshop,[object Object],Understand the basic concepts of user experience design,[object Object],Experience the general process and techniques used on a design project,[object Object]
Butterfly on the New York City Highline,[object Object]
Pattern Recognition:,[object Object],In cognitive psychology, the ability to identify familiar forms within a complex arrangement of sensory stimuli ,[object Object],Butterfly on the New York City Highline,[object Object]
Butterflies at the American Museum of Natural History’s Butterfly Conservatory. ,[object Object]
Butterflies at the American Museum of Natural History’s Butterfly Conservatory. ,[object Object]
Owl butterfly at the American Museum of Natural History’s Butterfly Conservatory. ,[object Object]
Prints from EuropasbekanntesteSchmetterlinge(ca. 1895), by Dr. F. Nemos,[object Object]
Agenda,[object Object]
Agenda,[object Object],Agenda,[object Object],Morning,[object Object],Background,[object Object],Design Process,[object Object],Our Project,[object Object],User Research,[object Object],Competitive Review,[object Object],Personas,[object Object],Lunch,[object Object]
Agenda,[object Object],Agenda,[object Object],Afternoon,[object Object],Card Sorting,[object Object],Conceptual Design,[object Object],Grids,[object Object],Navigation,[object Object],Sketches,[object Object],Wireframes,[object Object],Q&A,[object Object]
Background,[object Object]
Background,[object Object],Background: Defining IA,[object Object],in•for•ma•tionar•chi•tec•ture n.,[object Object],[object Object]
The structural design of an information space to facilitate task completion and intuitive access to content.
The art and science of structuring and classifying web sites and intranets to help people find and manage information.
An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.Navigation,[object Object],Interaction,[object Object],Art/Science,[object Object],Discipline/ Community,[object Object],Information Architecture for the World Wide Web (1st Edition), p . 4, Rosenfeld and Morville,[object Object]
Background,[object Object],Background: Defining IA,[object Object],The Information Architecture Institute defines information architecture as “the art and science of organizing and labeling websites, intranets, online communities and software to support usability.”,[object Object]
Background,[object Object],Background: Defining IA,[object Object],	"It's hard to say who really is an information architect. In some sense, we all are.”,[object Object],	— Alex Wright, Author Glut,[object Object]
Background: Defining IA,[object Object],context,[object Object],IA,[object Object],users,[object Object],content,[object Object]
Background: Defining IA,[object Object],interface,[object Object],information architecture,[object Object]
Background: Defining IA,[object Object],skin,[object Object],(sexy),[object Object],skeleton,[object Object],(supportive),[object Object]
Design Process,[object Object],Background: Defining IA,[object Object],metaphor: architectural plans,[object Object],Flickr.com: Cornell University Library,[object Object]
Background: History ,[object Object],A Brief History of IA,[object Object],1975 ,[object Object],Richard Saul Wurman coined the term “information architecture” to describe the field now more likely described as “information design”,[object Object],1994,[object Object],Formation of Argus Associates in Ann Arbor, WI, the first firm devoted to IA,[object Object],1998,[object Object],First edition of Peter Morville and Lou Rosenfeld’s Information Architecture for the World Wide Web, affectionately known as “The Polar Bear” book,[object Object]
Background: History,[object Object],A Brief History of IA,[object Object],2000,[object Object],[object Object],2002,[object Object],[object Object]
3 new books on IA published, including Jesse James Garrett’sThe Elements of User Experience2009,[object Object],[object Object],Partially adapted from:  “A brief history of information architecture” by Peter Morville and Information Architecture: Designing information environments for purpose, edited by Alan Gilchrist and Barry Mahon,[object Object]
Design Process,[object Object]
Design Process,[object Object],The goal of user experience (or user centered) design,[object Object],Communicate a message that allows users to accomplish their goals easily, simply, and rapidly.,[object Object],Design Process,[object Object]
Design Process,[object Object],Design Process,[object Object],Discovery,[object Object],Design,[object Object],Definition,[object Object],Development,[object Object]
Design Process,[object Object],Design Process,[object Object],Discovery,[object Object],Design,[object Object],Definition,[object Object],Development,[object Object],[object Object]
 Business requirements
 Competitive & comparative audits
 User research
 Site inventory,[object Object]
Content & meta data audits
Card sorts
Use cases
Mood boards
Sketching
Creative brief
UX brief,[object Object]
 Task flows
 Wireframes
 Stakeholder reviews
 Prototypes
Usability testing
 Visual design,[object Object]
Quality assurance
Site development,[object Object]
Background,[object Object],Deliverables,[object Object],IA Deliverables,[object Object],discover,[object Object],design,[object Object],define,[object Object],requirements document,[object Object],sketches,[object Object],site map,[object Object],comparative/competitive ,[object Object],review,[object Object],personas,[object Object],wireframes,[object Object],feature/functionality ,[object Object],inventory,[object Object],user flows,[object Object],prototype,[object Object],experience brief,[object Object],use cases,[object Object],visual design,[object Object]
Our Project,[object Object]
Our Project,[object Object],What to do? ,[object Object]
Our Project,[object Object],Events.comwants to revamp its website to become the go-to online resource people wanting to both attend and promote events across the United States.,[object Object],Our Project,[object Object]
Discover,[object Object]
User Research,[object Object],User Research in Copenhagen’s Elderly Homes,[object Object]
User Research,[object Object],	“Through research, we aim to learn enough about the business goals, the users, and the information ecology to develop a solid strategy.”,[object Object], Louis Rosenfield & Peter Morville,[object Object],Discovery: User Research,[object Object]
User Research,[object Object],Discovery: User Research,[object Object],Flickr.com: yandle,[object Object]
User Research,[object Object],Methodology,[object Object],Focus Groups,[object Object],Surveys,[object Object],Interviews,[object Object],Goals,[object Object],Identify patterns and trends in user behavior, tasks, preferences, obstacles. ,[object Object],Discovery: User Research,[object Object]
User Research,[object Object],Class Exercise: Survey Questions,[object Object],How do you learn about events in NYC? ,[object Object],What type of events are you interested in?,[object Object],What’s more important to you:,[object Object], Price ,[object Object], Type of Event,[object Object], Location,[object Object], Date  ,[object Object],How often do you attend the events?,[object Object],Do you ever need to promote an event?,[object Object],Do you ever invite people to an event?,[object Object],Discovery:User Research,[object Object]
Competitive Review,[object Object],image by brandonschauer,[object Object]
Discovery: Competitive Audit,[object Object],	“This type of assessment helps set an industry ‘marker’ by looking at what the competition is up to, what features and functionalities are standard, and how others have solved the same problems you might be tasked with.”,[object Object], Dorelle Rabinowitz,[object Object],Discovery: Competitive Review,[object Object]
Competitive Review,[object Object],Discovery: Competitive Review,[object Object],Methodology,[object Object],Usability Criteria,[object Object],Scorecard,[object Object],Heuristic Evaluation,[object Object],Goals,[object Object],Review and analyze competitor sites according to particular criteria,[object Object],Draw key findings, which can influence and guide IA through the design phase,[object Object],Also:,[object Object],Comparative Reviews,[object Object]
Competitive Review,[object Object],Discovery: Competitive Review,[object Object],Competitors,[object Object]
Competitive Review: Flavorpill,[object Object],Discovery: Competitive Review,[object Object],Flavorpill,[object Object],“,[object Object],Flavorpill loves culture. We embrace the high-brow, low-brow, underground, mainstream, and everything in between — as long as it's good.,[object Object],A city guide for those who like to go out, Flavorpill publishes a daily update of worthwhile cultural-event listings, from art exhibits and readings to concerts, plays, and festivals.,[object Object],”,[object Object],http://flavorpill.com/about,[object Object]
Competitive Review: Flavorpill,[object Object],Discovery: Competitive Review,[object Object],Home Page,[object Object],Search,[object Object],Recent Activity,[object Object],Our Pick,[object Object],What’s Happening Today,[object Object],Events calendar,[object Object],Featured Venue,[object Object],Featured Events,[object Object],Giveaways,[object Object],New York Guide,[object Object]
Competitive Review: Flavorpill,[object Object],Discovery: Competitive Review,[object Object],Navigation,[object Object],Primary,[object Object],[object Object]
Today
Editor Picks
Giveaways
Venues
Daily Dose
FlavorwireSecondary,[object Object],[object Object],Utility,[object Object],[object Object]
SignUp/ Profile
Follow Us (RSS, Facebook, Twitter)
Search,[object Object]
Calendar
Filtering
Google maps
Comments
ProfileCompetitive Review: Flavorpill,[object Object],Discovery: Competitive Review,[object Object],Functionality,[object Object]
Going.com,[object Object],Competitive Review: Going.com,[object Object],Discovery: Competitive Review,[object Object],“,[object Object],Going helps you find fun things to do and fun people to meet.,[object Object],Ever wish there were one place where you can find all the events around town?,[object Object],Want to know whether an event is worth going to and see who else likes it?,[object Object],Looking to meet some new people who are up for doing fun things?,[object Object],We felt the same frustration and decided to do something about it. The result is Going: we now have hundreds of events a day and thousands of people who are up for doing fun things.,[object Object],”,[object Object],http://newyork.going.com/about_site,[object Object]
Home Page,[object Object],Post an Event,[object Object],Search,[object Object],Inbox,[object Object],Organizer Tools,[object Object],What’s Popular this Week,[object Object],City Feed,[object Object],Recession Busters,[object Object],Top Searches (tag cloud),[object Object],Photo Booth,[object Object],Competitive Review: Going.com,[object Object],Discovery: Competitive Review,[object Object]
Competitive Review: Going.com,[object Object],Discovery: Competitive Review,[object Object],Navigation,[object Object],Primary,[object Object],[object Object]
Places to Go
People to SeeSecondary,[object Object],[object Object]
More CitiesUtility,[object Object],[object Object]
Inbox
Post an Event
Search
Settings
Logout,[object Object]
Calendar
Profiles
Picture rating
Who likes it?
Comments
Event posting and promoting
RSVP online
Buy tickets
Event filtering
Link to Google MapsCompetitive Review: Going.com,[object Object],Discovery: Competitive Review,[object Object],Functionality,[object Object]
Discovery: Competitive Review,[object Object],NYCgo.com,[object Object],“,[object Object],NYC & Company is New York City’s official marketing, tourism and partnership organization. ,[object Object],Our mission is to maximize travel and tourism opportunities throughout the five boroughs, build economic prosperity and spread the dynamic image of New York City around the world. ,[object Object],”,[object Object],http://nycgo.com/?event=view.footerArticle&id=49568,[object Object],Competitive Review: NYCgo.com,[object Object]
Competitive Review: NYCgo.com,[object Object],Discovery: Competitive Review,[object Object],Home Page,[object Object],[object Object]
This Week carousel
NYC Highlights
Events calendar
Recent News
Plan Your Trip
Deals & Offers
Filter by borough
My NYC profiles,[object Object]
What to Do
Where to Stay
Plan Your Trip
Deals
Broadway
NYC Restaurant Week
FreeSecondary,[object Object],[object Object]
Meeting Planners
Membership
PressUtility,[object Object],[object Object]
Language Selector
Temperature
Follow: Twitter, Facebook, EmailCompetitive Review: NYCgo.com,[object Object]
Competitive Review: NYCgo.com,[object Object],Discovery: Competitive Review,[object Object],Functionality,[object Object],[object Object]
Google maps
Calendar
Find an event

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SVA Fall 1210

Editor's Notes

  1. Introduction to Information Architecture & DesignSchool of Visual Arts | Winter 2010Robert StribleyMail Box Planes - Photo: Flickr.com/stribs
  2. Aussie-Style Liquorice,Razorfish War Room
  3. Apples, Food Shed, Market, Brooklyn
  4. Soap
  5. Soap
  6. Butterfly on the New York City HighlinePhoto: Flickr.com/stribs
  7. Butterfly on the New York City HighlinePhoto: Flickr.com/stribs
  8. Butterflies at the American Museum of Natural History’s Butterfly Conservatory.  Photo: Flickr.com/stribs
  9. Butterflies at the American Museum of Natural History’s Butterfly Conservatory.  Photo: Flickr.com/stribs
  10. Owl butterfly at the American Museum of Natural History’s Butterfly Conservatory.  Photo: Flickr.com/stribs
  11. Prints from EuropasbekanntesteSchmetterlinge (ca. 1895), by Dr. F. Nemos – “Europe’s best-Known Butterflies” – link is to a PDF, 77 MB, 179 pages
  12. Navigation, interaction design, art/science, discipline/community
  13. Or not.
  14. Using architectural plans as a metaphor for an IA’s work
  15. The 2010 Summit is in Phoenix, AZPartially adapted from: “A brief history of information architecture” by Peter MorvilleInformation Architecture: Designing information environments for purpose, edited by Alan Gilchrist and Barry Mahon
  16. Photo: Flickr.com/stribs
  17. User Research in Copenhagen’s Elderly Homes - http://www.localhiddenvariable.com/ciid/user-research-in-copenhagens-elderly-homes/
  18. http://www.flickr.com/photos/yandle/3231980616/sizes/l/
  19. Discovery: Competitive Review – or Audit
  20. Goals and data from focus groups, stakeholder interviews, etc – including user behaviors and opinions
  21. Wikipedia: Cluster analysis or clustering is the assignment of a set of observations into subsets (called clusters) so that observations in the same cluster are similar in some sense
  22. As part of our analysis of the user research, we mapped the participants onto the behavioral matrix identified. The mapping revealed clusters of people with a similar observed behavior. These clusters helped us to determine key attributes for the personas.
  23. Ordering lunch on a Virgin America flight - http://www.flickr.com/photos/stribs/sets/72157603319502113/ - Photo: stribs
  24. http://www.flickr.com/photos/cannedtuna/
  25. Nathan Shedroff is Program Director of the MBA in Design Strategy program at the California College of the Arts. His books include Experience Design 1, Making Meaning, and contributing to Richard Saul Wurman's Information Anxiety 2. Advisor for Rosenfeld Media
  26. http://www.flickr.com/photos/stribs/sets/72157603319502113/
  27. http://www.flickr.com/photos/stribs/sets/72157603319502113/
  28. http://flickr.com/photos/huladancer22/530743543/
  29. Adapted from Atsushi HASEGAWA’s The 7 Navigation Types of Web Siteshttp://www.slideshare.net/atsushi/the-7-navigation-types-of-web-site
  30. Head of design at Braun, the German consumer electronics manufacturer, DIETER RAMS (1932-) was one of the most influential industrial designers of the late 20th century
  31. Northern End of the High Line, NYC – Photo: Flickr.com/stribs