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Les Médias Sociaux : Être une R.O.C.K.S.T.A.R.

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Présentation effectuée dans le cadre du cours Technologies du commerce électronique à la maitrise en commerce électronique de HEC Montréal

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Les Médias Sociaux : Être une R.O.C.K.S.T.A.R.

  1. 1. Les Médias Sociaux ou comment être une R.O.C.K.S.T.A.R Mona Moudallal  Sophie Larin  Sébastien Tremblay
  2. 2. Groupe d’applications en ligne qui se fondent sur la philosophie et la technologie du web 2.0 et permettant la création et l’échange du contenu généré par les utilisateurs QUOI? « « R O C K S T A R
  3. 3. REJOINDRE
  4. 4. QUI-SUIS-JE ? R O C K S T A R
  5. 5. DIFFÉRENTS TYPES R O C K S T A R
  6. 6. OBJECTIF
  7. 7. R O C K S T A R AVOIR UN OBJECTIF PROMOTION ACQUISITION CONVERSATION
  8. 8. R O C K S T A R L’ENGAGEMENT
  9. 9. CONTENU
  10. 10. R O C K S T A R TYPES DE CONTENUS
  11. 11. R O C K S T A R CARACTÉRISTIQUES INTERACTIF RÉPOND AUX ATTENTES FACILEMENT PARTAGEABLE
  12. 12. R O C K S T A R UN EXEMPLE http://vimeo.com/12752408 Le Bourgeois gentilhomme
  13. 13. KPI
  14. 14. R O C K S T A R Mesurer selon vos objectifs
  15. 15. R O C K S T A R
  16. 16. SEGMENTER
  17. 17. R O C K S T A R
  18. 18. R O C K S T A R CIBLER COMMUNAUTÉ
  19. 19. TENDANCES
  20. 20. R O C K S T A R Rapidité de l’information Instantanéité
  21. 21. R O C K S T A R VEILLE STRATÉGIQUE
  22. 22. R O C K S T A R VEILLE STRATÉGIQUE
  23. 23. AUTHENTICITE
  24. 24. R O C K S T A R Être soi-même Reconnaître ses erreurs Attention à ce que vous postez
  25. 25. RELATIONS
  26. 26. R O C K S T A R
  27. 27. R O C K S T A R Les paroles s’envolent Les écrits restent

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