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Future of Contact Importers


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The approaches used by social netowrks to import contacts from hotmail etc need to evolve

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Future of Contact Importers

  1. 1. The future of contact importers Jonathan Street,
  2. 4. Bad Practice <ul><li>Security nightmare </li></ul><ul><li>Permission to contact? </li></ul>
  3. 5. Driving Social Networks <ul><li>Retention </li></ul><ul><ul><li>Users stick around </li></ul></ul><ul><li>Viral Growth </li></ul><ul><ul><li>Users tell their friends </li></ul></ul>
  4. 7. During signup <ul><li>Users supply their webmail account credentials </li></ul><ul><li>Social network fetches contacts </li></ul><ul><li>Friends contacted </li></ul>
  5. 8. Two groups of friends <ul><li>Those already on the site </li></ul><ul><li>Those who are not </li></ul>RETENTION GROWTH
  6. 9. Retention <ul><li>Pull in details from other social networks </li></ul><ul><li>Join the dots </li></ul>
  7. 10. Microformats
  8. 11. <ul><li>Easy – just need a link </li></ul><ul><li>Are users really who they claim to be? </li></ul>
  9. 12. Growth <ul><li>Get Active – Make Contact </li></ul><ul><li>Facebook Apps </li></ul><ul><li>OpenSocial? </li></ul><ul><li>Email reigns supreme </li></ul>
  10. 13. Facebook wordlwide : ~ 43 million?
  11. 14. <ul><li>The contacts, and nothing but the contacts </li></ul>
  12. 15. 3 rd party Login page 3 rd party consent page Social Network Social network with contacts importer
  13. 16. <ul><li>Authentication </li></ul><ul><ul><li>AOL OpenAuth </li></ul></ul><ul><ul><li>Google AuthSub </li></ul></ul><ul><ul><li>Yahoo BBAuth </li></ul></ul><ul><ul><li>OAuth </li></ul></ul><ul><ul><li>Facebook </li></ul></ul>
  14. 17. <ul><li>Contacts (emails) ‏ </li></ul><ul><ul><li>Windows Live Contacts API </li></ul></ul>