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Dakota Beef


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AN overview of Organic and Kosher Beef Offerings from Dakota Beef

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Dakota Beef

  1. 1. The Dakota Beef Advantage USDA Certified Organic Beef Dennis Sirianni Northeast Regional Manager Dakota Beef
  2. 2. Organic Beef What is it? • Certified organic beef must meet U.S. Department of Agriculture (USDA) National Organic Program requirements. The Organic Foods Production Act, effective October 2002, sets USDA standards for all food labeled organic For beef, this means: • Cattle must be fed 100 percent organic feed, but may be provided certain vitamin and mineral supplements. • Organically raised cattle may not be given hormones to promote growth or antibiotics for any reason. However, if an animal is sick, the animal cannot be denied treatment to ensure its health; any animal that is treated with antibiotics is taken out of the National Organic Program • All organically raised cattle must have access to pasture • Organic beef must be certified through USDA’s Agricultural Marketing Service (AMS). Cattle must be raised under organic management from the last third of gestation. Production: • Both grass-finished and grain-finished beef can qualify as organic as long as the cattle are produced according to organic standards
  3. 3. The Big Picture Secretary of Agriculture USDA National Organic Program Accredited Certifying Agents Certified Operations 1980’s – Congress discusses organic standards 1990 – Organic Food Production Act 2002 – National Organic Program fully implemented
  4. 4. Our Company Dakota Beef’s premium Organic products are always pure, healthy and delicious, the way Mother Nature intended. Our family-owned business provides the highest quality and most flavorful Certified Organic beef to consumers concerned about their families’ health, the humane treatment of livestock, and environmentally-friendly farming.
  5. 5. The Dakota Beef Advantage "Full of Flavor and Nothing Else” Dakota Beef uses North American beef cattle • No dairy cows in our program • Long Term Supply of Organic Angus Calves Our Cattle are Raised All Dakota Beef cattle are grain finished on Organic Grass and Contain Naturally Higher Levels of Healthy Omega 3 Fatty Acids
  6. 6. We're Cattlemen Not Middlemen! 100% Vertically Integrated Company Procurement • Consistent Supply of Organic Cattle from Ranchers we Know and Trust • We own Our Organic Ranch (McEwen Ranch) in Oregon • We Use Our own Organic Pasture Land in Oklahoma • We own a majority of the U.S Certified Organic Cattle • We own our USDA inspected and Certified Organic Processing Facility in South Dakota • Managed Under the Highest Standards for humane treatment of livestock Delivery: • We can easily service large national accounts from our 33,000 sq foot state-of-the-art, Certified Organic Processing plant
  7. 7. Certified Organic Beef More than a Promise Agents of the United States Department of Agriculture (USDA) verify and endorse that Dakota Beef cattle are: •Born and raised humanely on Certified Organic pastures free from chemical fertilizers, pesticides and herbicides for at least three years •Never EVER given any antibiotics or hormones Without added hormones, our cattle develop gradually, in accordance with nature’s schedule •Fed only Certified Organic, strictly vegetarian diet completely free of animal by-products, GMO’s, pesticides and herbicides •Provided unrestricted outdoor access •Treated humanely to reduce stress and maintain good health
  8. 8. The Organic Complex Organic food and beverage sales continue to grow at phenomenal pace The market is being driven by consumers, manufacturers, nonprofits, government agencies, and the media, all of which have a stake in the success of environmentally sustainable products.
  9. 9. Organic Trends • Intense media coverage of the obesity epidemic has resulted in new dieting trends and a wave of health- conscious consumers • Consumers are concerned with hormones and pesticides in food and perceive them as having a negative affect on their families • Consumers are choosing Organic because They Believe That: – Organic foods taste better – Organic foods are higher quality – Organic foods are better for them – Organic foods are better for the environment
  10. 10. Organic Trends Meat, Poultry and Seafood “Organic Meat, Poultry, and Seafood is the Fastest Growing Major Segment of the Organic Foods and Beverages Industry” • Organic meat, poultry, and seafood are very popular as they are made from animals and fish that are not given antibiotics, growth hormones, or synthetic feeds. Many consumers perceive them to be safer and more nutritious than conventional products. Unfortunately, demand appears to be outweighing supply • Stronger growth is expected for this segment of the industry over the next few years. From 2008 to 2013, sales of organic meat, fish, and poultry should increase by an average of 23.3% per year, totaling $1.26 billion in 2013 Source; Sundale Research, 2009
  11. 11. Demographics Channel 2007 2013 Index, 100 = Average Gender: Male 75 73 Female 125 127 Age Group: Under 25 33 34 25-34 103 105 Driven by 35-44 121 124 Source; Sundale Research, 2009 Baby Boomers 45-54 134 135 55-64 130 130 65 and Over 86 84 Region: Northeast 118 120 Midwest 90 91 South 86 88 West 129 127
  12. 12. Organic Trends “Baby Boomers, In Particular, Are Driving Organic Food And Beverage Sales With Their High Incomes And Preference For Fresh, Natural, And Organic Ingredients. These Consumers Are Also Passing Their Food Preferences Down To Future Generations, Setting The Stage For Long Term Growth In The Organic Foods And Beverages Industry” Source; Sundale Research, 2009
  13. 13. Channel 2007 2013 Index, 100 = Average Total Family Income: $15,000-$29,999 38 37 $30,000-$39,999 77 79 $40,000-$49,999 94 93 Demographics $50,000-$69,999 115 117 $70,000-$79,999 131 132 $80,000-$99,999 186 188 $100,000 and Over 233 235 Race: White 118 120 Asian 129 124 Empty Nesters African American 53 53 Hispanic 90 95 Household Composition: Husband and Wife 145 145 Husband and Wife with Children 142 144 Single Parent 54 55 Single 88 87 Source; Sundale Research, 2009
  14. 14. Organic Food Distribution By Channel 2007 2008 2013 Channel % of Total % of Total % of Total Natural Food / Specialty Stores 43 42 39 Grocery Stores 35 36 35 Mass Merchandiser/Club Stores 13 14 16 Farmer’s Markets & Co-Ops 6 6 6 Foodservice 2 1 2 Export 1 1 2 Total 100% 100% 100% Source; Sundale Research, 2009
  15. 15. U.S. Organic Sales 2005-2013 Meat, Poultry, and Seafood Sales Annual % % Total (M,P,S) Year $ Millions Change Organic Food Sales 2005 236 - 1.7 2006 301 27.4 1.8 2007 380 26.2 1.9 2008 440 15.9 1.9 2009 542 23.0 2.0 2010 667 25.1 2.1 2011 874 29.0 2.3 2012 1,021 16.9 2.3 2013 1,257 23.1 2.4 Source; Sundale Research, 2009
  16. 16. U.S. Organic Sales 2005-2013 Food & Beverage Sales % of Total Food & Beverage Sales Organic Food and Total Food and % Total Beverage Sales Beverage Sales Organic Food Year $ Millions $ Millions Sales 2005 13,900 613,784 2.3 2006 16,725 619,382 2.7 15.9% 2007 19,995 Increase 649,729 3.1 2008 23,175 665,651 3.5 2009 27,075 676,947 4.0 2010 32,250 709,624 4.5 2011 37,990 734,718 5.2 2012 44,400 749,939 5.9 2013 52,375 778,430 6.7 Source; Sundale Research, 2009
  17. 17. Competitive Advantage Selling Organic Beef, You Will: – Create a strategic point of differentiation – Reduce Cross-Shopping Keep the “Whole Food” customer in YOUR meat department – Show strong support for your customers’ concerns Build loyalty with the Early Adopter Organic Consumer – Increase Your Average Basket Size Higher Ring – Improve profitability Higher Margin and Penny Profit – Proactively address consumer demand
  18. 18. Our Product Lines Boxed Primal Cuts Cut to your specifications in our own facility NAMP # Cut – Description Ribeye, Bone-in Export Style 109E Ribeye, Lip-on 1x1 112A Shoulder Clod 114 Flatiron 114A Boneless Chuck Roll 116A Mock Tender 116B Brisket, Deckle off 120 Outside Skirt 121C Inside Skirt 121D All Products Shipped Fresh or Frozen Boneless Short Ribs 123D Beef Bones 134 Shelf Life (from production day) Stew Meat 135A Ground Beef – Bulk 85% lean 136-85 Portion and Primal Cuts – 28 Days Lean Trim 136-80 Hanging Tenders 140 Ground Beef – 21 Days Beef Round Peeled Knuckle 167A Top Round (Inside) 169 Hot Dogs - 45 Days Top Round, (Inside) Cap Off 169A Outside Round (Flat) 171B Eye of Round 171C NY Strip Loin, Boneless 1x1 180 Top Sirloin Butt, Boneless 184 Beef Loin, Sirloin Flap 185A Tri Tip 185C Full Tenderloin 189A Flank Steak 193
  19. 19. Our Product Lines Case Ready Cuts Grass Fed Grain Finished Cut/Description Count 6 or 16 per SKU# UPC Case Ribeye, Boneless, 12 oz Steaks 6/16 1112A 856345001512 Flatiron Steak, 12 oz 6/16 1114A 856345001574 Chuck Roast, 3 lb 6 1115 856345001260 Skirt Steak, 12 oz Steaks 6/16 1121 856345001574 Cubed Stew Meat, 1 lb 8/24 1135 856345001154 NY Strip, 12 oz Steaks 6/16 1180 856345001611 Sirloin Steaks, 12 oz. Steaks 6/16 1184 856345001765 Tenderloin 8 oz. Filet Mignon 8/24 1189A 856345001819 Tri Tip Steak, 12 oz. Steaks 6/16 1185C 856345001222 Ground Beef, 1 lb. 85/15 8/24 136-1 856345001017
  20. 20. Organic & Glatt Kosher 10 million Americans Live and Buy Kosher What is Glatt Kosher? For meat to be kosher, it must come from a kosher animal and be slaughtered in a kosher way. For meat to be glatt kosher, in addition to the two above conditions, the meat must also come from an animal with adhesion-free or smooth lungs. The word glatt means smooth in Yiddish. In Jewish Law, the term glatt is used to refer to the lungs of animals. If the lungs are found to be defect-free or smooth, the meat is considered to be glatt kosher. Wise Organic Kosher •100% USDA Organic Dakota Beef •Double Kosher Certified David Elliot Farms Kosher •Double Kosher Certified •Locally Sourced Wholesome Cattle The Seal of The Hechsher of the Crown Heights Orthodox Union
  21. 21. Dakota Beef Direct and Private Label Full service, custom Private Label program – Dakota Organic Beef will cut to your specifications • Retail Ready Steaks • Hot Dogs • Ground Beef • Primal Cuts – Full service graphic design and production of your labeling – Dakota Organic Beef can process, package and ship direct to you!
  22. 22. Marketing Support The majority of your customers are willing to experiment with core “Gateway” items: – Ground Beef – Hot Dogs – Seasonal Grilling Steaks To encourage trial, Dakota Beef provides the following: –Dakota Beef Demo Program We will support our product by conducting in-store sampling "Food In The Mouth Opens The Ears!" –Meat Department Education Dakota Beef will train your meat departments on Organic beef –In-Store POS Dakota Beef will supply you with branded case dividers, brochures and in-store signage
  23. 23. USDA Organic Certification Dakota Beef Offers USDA Organic Certification Services And Training For Your Meat Department: – Get certified to handle all organic proteins – Tremendous Value-Add for your customers – Cut Dakota Beef Organic Primal cuts in-house for that fresh, just-cut appearance in your meat case – Dakota-branded butcher paper and foil stickers for that premium product presentation
  24. 24. USDA On Site Inspection Inspector Will: • Physically Verify The Accuracy Of Certification Application • Inspect Facilities • Ask Questions Regarding • Receiving • Storage • Handling • Sanitation • Displays Retail Signage Must Comply With USDA National Organic Program Displays Must Minimize The Potential For Commingling
  25. 25. Receiving • Trailer inspected for cleanliness-absence of odors • Temperature within desired range • Organic pallets of product are separated from conventional • Organic product is stacked above conventional produce • Invoices identify each organic produce item as 100% organic • Temperature is within desired range • All shipped product displays the term 100% organic or organic • All shipped product displays the name of the grower/packer • All shipped product displays the accredited certifying agent Quality Assurance • Product vendors are on record as certified USDA organic suppliers Organic Product • All shipped product displays the accredited certifying agent Storage • Organic storage areas are marked • Organic containers/cases display item information facing outward Checklist • Organic products are stored above or next to conventional produce Cleaning • Contact surfaces/utensils are cleaned prior to handling organic produce • Only cleaning agents approved for organics are used • All contact surfaces are cleaned according to a set schedule Processing • Organic product is prepared prior to conventional produce • Organic product is not prepared with conventional produce • Only utensils marked “organic” are used to prep organic products Display • Organics are displayed so they do not touch conventional product • Organic product is not prepared with conventional product • Materials are cleaned when organics replace conventional product on display Labeling • Labels differentiate organic from conventional product • Packaged organic products carry the label “certified organic by” • Signage displays “100% Organic,” or “Organic” for organic products
  26. 26. Record Keeping Receiving • Docs depicting date, type and amount Storage • Records indicating inventory Handling & Processing • Logs demonstrating cleaning and handling Sales • Reports verifying date, type and volume
  27. 27. Dennis Sirianni Northeast Regional Sales Manager 31 DiPietro Lane Bristol, CT 06010 Bus: +1 (860) 582-9129 Mobile: +1 (860) 919-9894 E-mail: