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The business value of data decreases rapidly after it is created, particularly in use cases such as fraud prevention, cybersecurity, and real-time system monitoring. The high-volume, high-velocity datasets used to feed these use cases often contain valuable, but perishable, insights that must be acted upon immediately.
In order to maximize the value of their data enterprises must fundamentally change their approach to processing real-time data to focusing reducing their decision latency on the perishable insights that exist within their real-time data streams. Thereby enabling the organization to act upon them while the window of opportunity is open.