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Stream UK Webcasting - Live streaming with an edge


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Stream UK Webcasting - Live streaming with an edge

  1. 1. During the month of September KitKat in conjunction with Rock Feedback organized a series of pop-up break time gigs throughout the UK. The free one off gigs were to encourage people to make the most of their breaks, playing on the famous KitKat branding ‘have a break, have a KitKat’. Unfortunately for us, the venues were often not decided until days before. And with responsibility for connectivity, vision mixing encoding and getting the stream out, that meant some quick thinking and fast action. Over the four weeks we traversed the country (and sometimes walls) and saw acts including Scouting for Girls, Hadouken and the Hoosiers. Results <ul><ul><li>Project & Challenges </li></ul></ul>All events went out live and on time, seamlessly delivered around the globe to watching fans. With coverage on the homepage of MySpace, KitKat got maximum coverage and achieved the impact they desired. Those that couldn’t make the event didn’t miss out on the action as the gigs are all up online, still getting watched. On the back of this success, we’re doing another 4 secret events over the coming weeks. They’ll be on Myspace. But we can’t tell you anything else.
  2. 2. Since September 2007 Stream UK have been at the helm of the hugely successful Red Bull Bedroom Jam for the last 4 seasons. The annual RRBJ provides exposure and, as demonstrated by the success of previous winners - and Best British Newcomer nominees for Kerrang!’s 2009 polls - My Passion , a make-or-break kick start to the careers of the UK’s best emerging young music talent through its epic four-stage battle of the bands. Wannabes upload videos of their gigs ready for fans to watch and rate them on the Bedroom Jam website, and the crème de la crème of hopefuls are given the unique chance to stream a live performance straight from their angst-ridden bedrooms’ to the eyeballs and eardrums of the web 2.0 generation; and providing the behind-the-scenes techie know-how? The live video and webcasting? The platform for the delivery of all the juicy on-demand video content (since 2007 no less)? We’ll, that’ll be Stream UK. Results Project & Challenges <ul><li>The series runs for up 20 weeks a season. For each and every one, our team have succeeded in creating a ‘live’ venue inside the bands bedroom. With no time for recces, we never know what we’ll get as a ‘studio’ – sometimes little more than a cupboard! </li></ul><ul><li>Communications agency, Que Pasa, was asked to to revitalise Red Bull’s Bedroom Jam proposition, driving online traffic, video uploads, video streams, user retention and user interaction – all key engagement metrics with stringent year-on-year growth targets. </li></ul><ul><li>With Stream UK delivering all elements of the weekly sessions, these were the results:- </li></ul><ul><li>over 410,000 videos watched </li></ul><ul><li>over 70,000 votes cast </li></ul><ul><li>95,000 user comments. </li></ul><ul><li>All targets exceeded. </li></ul><ul><li>Oh, and the culmination of the year came when the first of the chosen bands stepped past Foo Fighter Dave Grohl, backstage at the Red Bull Bedroom Jam tent, to play the first Bedroom Jam show of the summer. </li></ul><ul><li>2011 season now in progress! </li></ul>.
  3. 3. Project and Challenges Orange has been a headline sponsor of the Glastonbury Festival for the last 10 years. In 2007 Poke were charged with an interesting and engaging way of giving away tickets. Something to help cement their relationship with the Glastonbury Festival in people‘s minds. Glastonbury is surrounded by fields with cows, so they ran Spot the Bull . A contest where you had to guess where Derek the GPS enabled bull was standing at 3pm each day. It went well and people liked it. The challenge for 2008 was to evolve this project to something even more unique and exciting. Derek the Bull was replaced by his son, Winston – younger and faster-paced, he would be more difficult to keep track of. Stream UK were charged filming, encoding, and delivering a constant stream so that viewers could always see him. The logistics meant that cameras needed to be high in the air – and our production team had to build a thirty foot scaffold and film through rain so bad that there was a real danger that the bull would have to be taken away! Results This campaign was always set to be huge, with advertising within MSN messenger and word of mouth spreading fast, so the live video stream needed to be clear, stable, and able to cope with hundreds of thousands over the weeks. Poke’s interactive site included real time stats, weather and bull tracking, as well as individual and team play options. Averaging over 1000 concurrents with peaks much higher, unique visitors were up 50% on 2007 and average time spent onsite more than doubled. The multi-cam streaming was our largest live flash webcast at that time, and proved the resilience of our Wowza infrastructure. On top of which the campaign successfully took home a range of awards!
  4. 4. Project & Challenges In October 2010, we worked with leading agencies Poke and WRG to webcast some key internal communications to European investors - regarding the new teaming of Orange and T-Mobile. Broadcast live from Vinopolis, we had less than a week to create a branded webcast interface with interactive functionality and facilitate the live broadcast. Results <ul><li>Global delivery in flash with live slide synchronisation </li></ul><ul><li>Thousands of concurrents </li></ul><ul><li>Huge numbers of questions </li></ul><ul><li>Four happy clients </li></ul><ul><li>2 more events completed since! </li></ul>
  5. 5. Project & Challenges Dove is one of Unilever’s cornerstone brands and the way in which it articulates the nuances of its brand is key. Unilever routinely webcasts obligatory IR content, however they perceived that webcasting was expensive and too complex for an internal communication. The challenge in moving forward on this project was to demonstrate that with live stream testing and advance preparation with the international hubs, webcasting a time-critical communication is a hugely valuable and cost-effective tool to have in the corporate communications’ arsenal. Results Stream UK broadcast a live, two-day event from London to hubs in New Jersey, Chicago, Tokyo, Singapore, Dubai, São Paolo and Buenos Aires viewed through a custom Dove-branded Flash player available at 600kbps and 1.5mbps with bandwidth selection dependent on the individual hub’s connectivity . “ A big thank you for the behind-the-scenes team here and all the technology that’s made this happen.” Steve Miles SVP Marketing, Dove In March 2011 we completed our third event for Unilever internal communications.
  6. 6. Project & Challenges The Global Leadership Summit (July 2010) is London Business School’s flagship event bringing together, on one platform, world leaders in business and government alongside London Business School’s world-class faculty, corporate partners, alumni, students and VIP guests. Having recently been ranked by the Financial Times as No 1 in the world for their full-time MBA programme there couldn’t have been a better time for the business community to engage in thought provoking debate and reflect on major issues of the day. Due to security and accessibility requirements, we needed to provide multiple secure entries to the microsite – with both manual verification, and automated verification for alumni entering via the LBS intranet. We got there in the end! Throughout the day delegates and speakers took part in a mix of interactive panel and keynote sessions which Stream UK webcast as six individual sessions. To allow enhanced publicity to a targeted audience, we modified our webcasting tool to include both a Twitter plug-in and live question submission . We successfully delivered the broadcast to thousands of viewers all over the world, and the relevant Twitter pages and hash tags were hit hard. We’re back at LBS in November for our next event! Results