Creating a Digital Personality

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As a content creator, whether that be the written word or something prettier, it's important that you can be found by influential people in your target markets, but just how do you go about doing that?

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  • Old Spice sales were up 55% in the months following the Twitter campaign.
  • Creating a Digital Personality

    1. 1. Are You There  Internet? It’s Me, JoeyJoey Strawn Industrial Strength Marketing 12/5/12
    2. 2. Joey Strawn #NossiSocial12 12/5/12
    3. 3. Joey Strawn #NossiSocial12 12/5/12
    4. 4. Digital PersonalityJoey Strawn #NossiSocial12 12/5/12
    5. 5. Digital Personality is... ...the online representation of your work or brand, perceived by your audience through social media channels, and cultivated through strategy and content.Joey Strawn #NossiSocial12 12/5/12
    6. 6. Joey Strawn #NossiSocial12 12/5/12
    7. 7. Digital Brand vs PersonalityJoey Strawn #NossiSocial12 12/5/12
    8. 8. Joey Strawn #NossiSocial12 12/5/12 Your Brand is something you are; your Digital Personality is something your Brand uses to connect with your audience.
    9. 9. What’s it all ABOUT?Joey Strawn #NossiSocial12 12/5/12
    10. 10. Gary Vaynerchuk • Entrepreneur • Wine Library TV Host • Author • NY Jets Fan • Possibly CrazyJoey Strawn #NossiSocial12 12/5/12
    11. 11. It’s about ATTITUDE.Joey Strawn #NossiSocial12 12/5/12
    12. 12. Old Spice • Started in 1938 • Sells grooming products • Ran successful SM campaign in 2010 • Real-Time Case Study of Social Media responseJoey Strawn #NossiSocial12 12/5/12
    13. 13. It’s about RESULTS. * The Old Spice Guy Twitter/Youtube campaign was one of the fastest growing Internet video campaigns of all time.Joey Strawn #NossiSocial12 12/5/12
    14. 14. The Pioneer Woman • City woman turned rancher’s wife • Blogger • Photographer • Cookbook Author • Has legions of dedicated followersJoey Strawn #NossiSocial12 12/5/12
    15. 15. It’s about CONNECTIONS.Joey Strawn #NossiSocial12 12/5/12
    16. 16. Joey Strawn #NossiSocial12 12/5/12 When you hold true to your Digital Personality, opportunities come to you.
    17. 17. Joey Strawn #NossiSocial12 12/5/12
    18. 18. Because people do business with people they TrustJoey Strawn #NossiSocial12 12/5/12
    19. 19. Joey Strawn #NossiSocial12 12/5/12
    20. 20. *Results from the 2010 Edelman Trust BarometerJoey Strawn #NossiSocial12 12/5/12
    21. 21. U.S Trust in Business & Business Performance * From Edelman Trust BarometerJoey Strawn #NossiSocial12 12/5/12
    22. 22. Joey Strawn #NossiSocial12 12/5/12 Once you solidify your targets’ trust, it’s hard for your others to break in, but you must keep earning that trust.
    23. 23. Joey Strawn #NossiSocial12 12/5/12
    24. 24. It’s EASYJoey Strawn #NossiSocial12 12/5/12
    25. 25. Joey Strawn #NossiSocial12 12/5/12
    26. 26. YOUJoey Strawn #NossiSocial12 12/5/12
    27. 27. Joey Strawn #NossiSocial12 12/5/12 People do business with people. They want to know YOU.
    28. 28. Your potentials can smell it a mile away. They want to work with someone who cares and someone who is genuine.Joey Strawn #NossiSocial12 12/5/12
    29. 29. How To Find Your Digital Personality?Joey Strawn #NossiSocial12 12/5/12
    30. 30. Joey Strawn #NossiSocial12 12/5/12
    31. 31. Act - Building a strategy to know where to act. Interact - How to act once there. React - What to do when you loose control.Joey Strawn #NossiSocial12 12/5/12
    32. 32. 1. ACTJoey Strawn #NossiSocial12 12/5/12
    33. 33. What goes into producing a great play? • Setting - Twitter, Facebook, Youtube, Blogs, etc. •Characters – Your audience. • Script - Your work.Joey Strawn #NossiSocial12 12/5/12
    34. 34. What is Content? Tweet: Facebook: Blog:Joey Strawn #NossiSocial12 12/5/12
    35. 35. What is Content?Joey Strawn #NossiSocial12 12/5/12
    36. 36. Your Content is Your VoiceJoey Strawn #NossiSocial12 12/5/12
    37. 37. So what do I do? Create Every DayJoey Strawn #NossiSocial12 12/5/12
    38. 38. 2. INTERACTJoey Strawn #NossiSocial12 12/5/12
    39. 39. Joey Strawn #NossiSocial12 12/5/12 Show people you care about them and they’ll not only love your work, they’ll tell their friends.
    40. 40. So what do I do? Give People Reasons To TalkJoey Strawn #NossiSocial12 12/5/12
    41. 41. This has been one of the most popular Facebook post I’ve made in the past year: * Note: “Roll off the top” is the correct answerJoey Strawn #NossiSocial12 12/5/12
    42. 42. Places You Can Interact With Your UniverseJoey Strawn #NossiSocial12 12/5/12
    43. 43. 3. REACTJoey Strawn #NossiSocial12 12/5/12
    44. 44. Joey Strawn #NossiSocial12 12/5/12
    45. 45. React with Immediacy and SympathyJoey Strawn #NossiSocial12 12/5/12
    46. 46. So what do I do? CareJoey Strawn #NossiSocial12 12/5/12
    47. 47. A Act I Interact R ReactJoey Strawn #NossiSocial12 12/5/12
    48. 48. How Do I Get Noticed?Joey Strawn #NossiSocial12 12/5/12
    49. 49. Create a Great WebsiteJoey Strawn #NossiSocial12 12/5/12
    50. 50. Create a Great WebsiteJoey Strawn #NossiSocial12 12/5/12
    51. 51. Search Engine OptimizationJoey Strawn #NossiSocial12 12/5/12
    52. 52. Facebook • Create a Facebook Page for your art • Design a professional-looking cover image • Do something every day • Post Pictures • Ask Questions • Comment BackJoey Strawn #NossiSocial12 12/5/12
    53. 53. FacebookJoey Strawn #NossiSocial12 12/5/12
    54. 54. FacebookJoey Strawn #NossiSocial12 12/5/12
    55. 55. FacebookJoey Strawn #NossiSocial12 12/5/12
    56. 56. FacebookJoey Strawn #NossiSocial12 12/5/12
    57. 57. Twitter • Use Twitter • Design a professional-looking avatar/background • Utilize the service • Tweet • Use Hashtags • RetweetJoey Strawn #NossiSocial12 12/5/12
    58. 58. TwitterJoey Strawn #NossiSocial12 12/5/12
    59. 59. TwitterJoey Strawn #NossiSocial12 12/5/12
    60. 60. TwitterJoey Strawn #NossiSocial12 12/5/12
    61. 61. LinkedIn • Use LinkedIn • Use LinkedIn • Use LinkedInJoey Strawn #NossiSocial12 12/5/12
    62. 62. LinkedInJoey Strawn #NossiSocial12 12/5/12
    63. 63. Questions?Joey Strawn #NossiSocial12 #W180 Dec. 7, 2010 12/5/12
    64. 64. Contact Me Joey Strawn Twitter: @joey_strawn www.joeystrawn.com Email: jstrawn@marketstrong.net *or, search “Joey Strawn” in Facebook or LinkedInJoey Strawn #NossiSocial12 12/5/12

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