Lessons we’ve learnt &  what to remember       Neil Dennis
Back in 2005• Started Strawberrysoup in final year of uni• No money or external investors• Used assets available to us• Bed...
1) Money, money, money             Photo borrowed from http://www.flickr.com/photos/                                 wwarby/
1) Money, money, money • Work with existing hardware  • You don’t need the latest Macbook Pro,       iPad, iPhone, 27” cin...
2) Stick to what you know             Photo borrowed from http://www.flickr.com/photos/                         illuminated...
2) Stick to what you know • Don’t pretend to know more than you do • Do you know CRM, CTi, VB.net, SQL? • It’s ok to say “...
3) You can sayno!         Photo borrowed from http://www.flickr.com/photos/                     illuminated_photography/
3) You can say no! • The customer is NOT always right • You have been hired as you are the expert • An uncles friends brot...
4) Get a goodaccountant                Photo borrowed from http://www.flickr.com/photos/                                   ...
4) Get a good accountant • Ask around and get recommendations • Find someone you can easily talk to • Help with hiring sta...
5) Network your a*seoff              Photo borrowed from http://www.flickr.com/photos/                                 alan...
5) Network your a*se off • Don’t worry if you’re not a natural • People buy from people they like • Use friends, family to...
Questions?
Strawberrysoup - Lessons we've learnt
Strawberrysoup - Lessons we've learnt
Strawberrysoup - Lessons we've learnt
Strawberrysoup - Lessons we've learnt
Strawberrysoup - Lessons we've learnt
Strawberrysoup - Lessons we've learnt
Strawberrysoup - Lessons we've learnt
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Strawberrysoup - Lessons we've learnt

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Strawberrysoup's presentation for Heart and Sole showing what we've learnt over the past 6 years and things to remember when starting your digital agency.

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  • Strawberrysoup - Lessons we've learnt

    1. 1. Lessons we’ve learnt & what to remember Neil Dennis
    2. 2. Back in 2005• Started Strawberrysoup in final year of uni• No money or external investors• Used assets available to us• Bedroom/office during planning/startup• Moved into ‘shedquarters’ after graduating• First project gave capital to launch
    3. 3. 1) Money, money, money Photo borrowed from http://www.flickr.com/photos/ wwarby/
    4. 4. 1) Money, money, money • Work with existing hardware • You don’t need the latest Macbook Pro, iPad, iPhone, 27” cinema screen • Months to live spreadsheet • Don’t trade services, it’s too confusing • Highlight your terms • Business link offer good advice on funding • Grants available so use them!
    5. 5. 2) Stick to what you know Photo borrowed from http://www.flickr.com/photos/ illuminated_photography/
    6. 6. 2) Stick to what you know • Don’t pretend to know more than you do • Do you know CRM, CTi, VB.net, SQL? • It’s ok to say “I will need to look into it” • You can’t be expected to know everything • Use experts in each field if appropriate • Keeps stress levels down
    7. 7. 3) You can sayno! Photo borrowed from http://www.flickr.com/photos/ illuminated_photography/
    8. 8. 3) You can say no! • The customer is NOT always right • You have been hired as you are the expert • An uncles friends brothers mums cat always knows better/different • Your opinion counts, ensure it’s heard • You don’t have to accept every project, it’s not always about the ££ • Trust your gut
    9. 9. 4) Get a goodaccountant Photo borrowed from http://www.flickr.com/photos/ alancleaver/
    10. 10. 4) Get a good accountant • Ask around and get recommendations • Find someone you can easily talk to • Help with hiring staff, PAYE and company formation • Help you save tax and money in the long run • Won’t charge you for every second
    11. 11. 5) Network your a*seoff Photo borrowed from http://www.flickr.com/photos/ alancleaver/
    12. 12. 5) Network your a*se off • Don’t worry if you’re not a natural • People buy from people they like • Use friends, family to spread the word • Word of mouth is so powerful • Use Twitter and LinkedIn • Go to events like this and conferences
    13. 13. Questions?

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