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Strawberrysoup - Lessons we've learnt

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Strawberrysoup - Lessons we've learnt

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Strawberrysoup's presentation for Heart and Sole showing what we've learnt over the past 6 years and things to remember when starting your digital agency.

Strawberrysoup's presentation for Heart and Sole showing what we've learnt over the past 6 years and things to remember when starting your digital agency.

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Strawberrysoup - Lessons we've learnt

  1. 1. Lessons we’ve learnt & what to remember Neil Dennis
  2. 2. Back in 2005 • Started Strawberrysoup in final year of uni • No money or external investors • Used assets available to us • Bedroom/office during planning/startup • Moved into ‘shedquarters’ after graduating • First project gave capital to launch
  3. 3. 1) Money, money, money Photo borrowed from http://www.flickr.com/photos/ wwarby/
  4. 4. 1) Money, money, money • Work with existing hardware • You don’t need the latest Macbook Pro, iPad, iPhone, 27” cinema screen • Months to live spreadsheet • Don’t trade services, it’s too confusing • Highlight your terms • Business link offer good advice on funding • Grants available so use them!
  5. 5. 2) Stick to what you know Photo borrowed from http://www.flickr.com/photos/ illuminated_photography/
  6. 6. 2) Stick to what you know • Don’t pretend to know more than you do • Do you know CRM, CTi, VB.net, SQL? • It’s ok to say “I will need to look into it” • You can’t be expected to know everything • Use experts in each field if appropriate • Keeps stress levels down
  7. 7. 3) You can say no! Photo borrowed from http://www.flickr.com/photos/ illuminated_photography/
  8. 8. 3) You can say no! • The customer is NOT always right • You have been hired as you are the expert • An uncles friends brothers mums cat always knows better/different • Your opinion counts, ensure it’s heard • You don’t have to accept every project, it’s not always about the ££ • Trust your gut
  9. 9. 4) Get a good accountant Photo borrowed from http://www.flickr.com/photos/ alancleaver/
  10. 10. 4) Get a good accountant • Ask around and get recommendations • Find someone you can easily talk to • Help with hiring staff, PAYE and company formation • Help you save tax and money in the long run • Won’t charge you for every second
  11. 11. 5) Network your a*se off Photo borrowed from http://www.flickr.com/photos/ alancleaver/
  12. 12. 5) Network your a*se off • Don’t worry if you’re not a natural • People buy from people they like • Use friends, family to spread the word • Word of mouth is so powerful • Use Twitter and LinkedIn • Go to events like this and conferences
  13. 13. Questions?

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