Ed Fella (born 1938)
is an artist, educator and graphic designer whose work has had an
important influence on contemporary typography.
He practiced professionally as a commercial artist in Detroit for 30 years
before receiving an MFA in Design from the Cranbrook Academy of Art
in 1987. He has since devoted his time to teaching at the
California Institute of the Arts and his own unique self-published work
which has appeared in many design publications and anthologies.
In 1997 he received the Chrysler Award and in 1999 an Honorary
Doctorate from CCS in Detroit. His work is in the National Design
Museum and MoMA in New York.
April Greiman (born 1948)
is a contemporary designer. She is recognized as one of the first
designers to embrace computer technology as a design tool starting in
1984 and, to a lesser extent, for introducing the New Wave aesthetic to
the United States. Presently, she heads Los Angeles-based design
consultancy Made in Space.
Her work evolved from her graduate education at Kunstgewerbeschule in
Basel, Switzerland. As a student of Armin Hofmann and
Wolfgang Weingart in the early 1970s, Greiman was not only influenced
by the International Style, but also by Weingart’s introduction to the
style later to become known as New Wave, an aesthetic less reliant on
the Modernist heritage. Greiman is credited with establishing the New
Wave design style to the US during the late 70s and early 80s.
Prior to the mid-80s, designers shunned computers, viewing them as
challenges to the crispness of the International Style. However, Greiman
did not feel that this should be a limitation; rather, she exploited
pixelation and other quot;errorsquot; in digitization as part of digital art.