1.
CULTURE AND CHANGE
Why Culture Matters and How It Makes Change Stick
Cultural Outlook
84%
believe culture is
critical to business
success
60%
think culture is more
important than strategy
or operating model
ONLY
51%
35%
think a major overhaul
is currently needed in
their culture
think their company’s
culture is effectively
managed
Who’s driving the change?
Who IS in charge of
culture change?
Who SHOULD
BE responsible
for culture
change?
59% 14%
claim the CEO
and other top
leaders are
currently
responsible for
change
43% 42%
say CEO and
other top
leaders
say all
employees
Why doesn’t change last?
Top
reasons
employees
resist
change:
say all
employees are
currently
responsible for
change
Top barriers
to change:
Are skeptical
due to past
failed change
efforts
Competing
priorities
create change
fatigue
Systems,
processes,
and incentives
do not support
change
Do not feel
involved in the
change
process
Do not
understand
reasons for
change
48%
agree – critical
capabilities are not in
place to sustain
change
Creating sustainable change
67%
Focus on a
critical few
behaviors with
the most
cultural impact
ONLY
54%
think that “change
programs” have a
positive impact
Sustaining
change:
of organizations are
capable of
sustainable
change
Expand change
capabilities
beyond leadership
and
communication
alignment
Activate
informal levers,
such as peer
networks and
storytelling
Global Snapshot
How various regions view culture and their ability to create lasting change
CRITICALITY
IMPORTANCE
SUSTAINABILITY
How critical is culture to
business success?
How important is culture in
relation to strategy and
operating model?
Are your changes
sustainable?
North AMERICA
CENTRAL AMERICA
Middle East and Africa
87%
61%
56%
88%
58%
70%
82%
55%
40%
Critical
Most Important
Sustainable Change
Critical
Most Important
Sustainable Change
Critical
Most Important
Sustainable Change
Geographies
Significant response
levels from many
regions:
44%
23%
17%
7%
5%
4%
North America
Europe
Asia/Australia/S. Pacific
Middle East/Africa
South America
Central America
SOUTH AMERICA
84%
57%
60%
Asia, South Pacific, and Australia
84%
66%
60%
Critical
Most Important
Sustainable Change
Europe
79%
57%
40%
Critical
Most Important
Sustainable Change
Critical
Most Important
Sustainable Change
Survey Demographics
2,200+ 53%
Corporate Title
respondents
Company Size
72%
worked in companies
that had 0-10,000
employees
Industry
15%
34%
Retail
Other
of respondents were
management level or
above
12%
Consumer
C-Suite level
17%
15%
Director level
24%
Manager level
8%
12%
28%
Large 10,000+
Engineering
7% 9%
Energy
Healthcare
Finance
Find out more here:
www.booz.com/cultureandchange
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