5 Types of Social Media Advisors

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When you need some help understanding or doing social media, here are some types of experts you can turn to.

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5 Types of Social Media Advisors

  1. 1. 5 TYPES OFSOCIAL MEDIAADVISORS
  2. 2. We needsome help The advicewith social you get will media! depend on who you ask…
  3. 3. TYPE: GURU The Motto:
  4. 4. PROS: GURUPuts on an amazing Love the energy! show! Who needs caffeine? Up-to-date with latest tactics
  5. 5. CONS: GURUProbably does not understand our “Proven business strategies” can be just unproven gimmicks Solutions may not be practically applied
  6. 6. BEST USE: GURU Use when you need a crash course in knowing what’s “possibly possible” with social media!
  7. 7. The Motto:
  8. 8. PROS: SOCIAL CELEBCreative! Relentless! Inspirational!
  9. 9. CONS: SOCIAL CELEBHard to replicate the “it” they possess Is their approach sustainable in our business?
  10. 10. BEST USE: SOCIAL CELEB When you need to be reminded about the magic that can happen with social media.
  11. 11. THE CONS? The Motto:
  12. 12. PROS: TECH INSIDERKnow about trends Fact-rich “techspertise” Potentially a powerful or insightful partner
  13. 13. CONS: TECH INSIDER Can have a tendency to Case studies often “overpromise” superficial Tendency to use jargon Solutions in search of problems
  14. 14. BEST USE: TECH INSIDER Use when you want to “get out in front” of the curve…
  15. 15. TYPE: MANAGEMENT CONSULTANT The Motto:
  16. 16. PROS: CONSULTANTWow. An adult in the room! Has C-Suite “cred” Helps organization align social media with big corporate objectives.
  17. 17. CONS: CONSULTANT Not sure if he even tweets! The hourly rate! Can be too easily dismissive of perceived “flakiness” of social media metrics and value
  18. 18. BEST USE: CONSULTANT Use when your organization is ready to move from a piecemeal approach with social media to something that is more integrated throughout.
  19. 19. TYPE: AGENCY GUY The Motto:
  20. 20. PROS: AGENCY GUY UnderstandTrack records. media AND content Impressive portfolios.
  21. 21. CONS: AGENCY GUYIronically, “bigagencies” may Way more tuned tonot really “get” the benefits of social media social media than the costs Can not always mesh metrics they are familiar with to metrics C-suite holds dearest
  22. 22. BEST USE: AGENCY GUY Use when you need to integrate social media within larger marketing mix.
  23. 23. WE HOPE THAT HELPED “A BIT”! WWW.STRATEGICBIT.COM ENEWSLETTER @STRATEGICBIT STRATEGICBIT ON FACEBOOK

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