The document provides an overview of the 2013 Subaru XV Crosstrek launch in Canada, highlighting key features. It was the first Subaru targeted at millennials with emotional styling and urban appeal. The Crosstrek is tailored for an active lifestyle with standard roof rails to accommodate various roof racks. Test drives around Blue Mountain in Ontario provided an excellent feel for the Crosstrek's handling on various road types, including gravel roads.
1. 2013 Subaru XV Crosstrek
Canadian Launch
by
Strada
September 2012
2. Blue Mountain in
Collingwood.
Canadian Launch of the 2013 Subaru XV Crosstrek
3. The first offering by
Subaru targeted at
Millenials.
Emotional styling, urban
appeal.
Emotions
4. The Crosstrek is tailored
for the active lifestyle.
Active Lifestyle
5. The roof rails can
accommodate a variety
of roof racks.
The traditional grille with
“hawkeye” headlamps.
Standard Roof Rails
6. In and around Blue
Mountain there are a
variety of roads that
provide an excellent feel
for the Crosstrek.
Great Driving Roads
7. Alloy wheels are
standard on all versions.
What other color but
black for the Millenial
look.
Alloy Wheels
8. The interior is well
finished, with attention to
detail, and a good choice
of materials.
The touch points are
tactile which softens the
feel of the interior.
Well Finished
10. The first Crosstrek we
drove was the Limited
version with a CVT,
sunroof, navigation,
leather.
Metallic Black, with the
black wheels added
personality.
Fun to paddle shift the
CVT on the gravel roads.
Limited