1. Website performance Why invest in improving page loading speed

2. Bing.com/Live.com Slower site = revenue drop 1 sec = 2.8% 2 sec = 4.3%

3. Google Gets worse with time After-effect

5. AOL Slower pages get less traffic

6. Shopzilla Improving from 6 sec down to 1.2 seconds

10. Where do we focus?

11. Example: Ashton Kutcher’s Twitter

12. First view (empty cache) 10% 90%

13. Repeat visit (full cache) 38% 62%

15. Thank you!