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  1. 1. SELECT EVALUATION OF USES OF NEW MEDIA TECHNOLOGY
  2. 2. What is New Media Technology?  Media today has been changed through the advancements in digital technology.  The media used to be primarily based on analogue and print broadcast models.  New Media now relies on digital technologies as previously separate media converges. The most prominent example of media convergence is the internet whereby the technology for video and audio streaming is rapidly evolving.  Most technologies described as "new media" are digital, often having characteristics of being manipulated, networkable, dense, compressible, and interactive. Some other examples include, websites, computer multimedia, computer games, CD-ROMS, and DVDs.
  3. 3. Definitions of New Media  There has been a clear shift in media from print products, radio and the first televisions to the way it is now. This is due to new media technology.  New media is global. The concept that new methods of communicating in the digital world allow smaller groups of people to congregate online and share, sell and swap goods and information. It also allows more people to have a voice in their community and in the world in general. This makes it easier to get an audience as we are able to reach more people than ever before.  New media defeats time and space. New media holds out a possibility of on-demand access to content anytime, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. This means we could access our blogs from school or at home.
  4. 4. Definitions of New Media  It is a mostly driven by user generated content which gives the audience more power than they have had on the past. Social networking sites such as Facebook, Twitter and YouTube allow us to portray a persona to the world that we have created and may not be at all similar how you are in real life. We represent ourselves as media students but also as a production company on our blog.  It is interactive, digital and collaborative. Another important promise of new media is the "democratization" of the creation, publishing, distribution and consumption of media content. Work can now be shared onto the internet. We are sharing our work with you.  It implies that the user obtains the material via desktop and laptop computers, smartphones and tablets. Every company in the developed world is involved with new media.
  5. 5. Use of New Media for Research
  6. 6. Advantages of Search Engines  Search engines were the quickest and most efficient way we researched elements for our trailer, poster and magazine cover in our genre.  We were already aware of search engines and how to use them, as we all use them on a daily basis.  Using a search engine gave us the opportunity to choose information from a variety of sources.  We were able to filter our searches to find specifically what we needed quickly.  Our research was specific to our chosen genre. Internet access is the basis of new media technology – it is what allows the interactivity and collaboration to take place.
  7. 7. Use of Internet- Search Engines Disadvantages Sometimes we didn’t find what we were searching for so we ended up scrolling through pages and wasting a lot of time as our research was not specific enough. While researching we were not specific to our genre so we found lots of irrelevant results, which ultimately wasted time. New Media doesn’t have the answers instantly – little volume of information can be a problem at times. New media’s collaboration can quickly get out of control – there is so much material available you can quickly become swamped.
  8. 8. Search Engines - Disadvantages New media raises questions around ownership – who owns content? What is ‘official’ content? Definitions are changing or at least being debated thanks to new media. A lot of content found through search engines can be user-generated which raises questions about the credibility of resources.
  9. 9. Finding Music When it came to finding music for our trailer, we took inspiration from the music used in the trailer for ‘Suicide Squad’. In order to recreate a piece like this, we had to record our own version of a similar song. We chose the song Amazing Grace is it juxtaposes the dark scenes within the trailer. We felt this would give an eerie feel to the trailer, as well as increasing the drama of the overall trailer. In order to record the song, we needed to use a flash drive voice recorder which could then be transferred directly to the computer.
  10. 10. Free Play Music and YouTube Disadvantages  The trouble with using Free Play Music was that there was almost ‘too much’ choice.  This meant that we wasted a lot of time trying to figure out which soundtrack/s would work best. • As for YouTube, this was a useful website, however a lot of the music on YouTube is copyrighted. • This meant we were very limited in terms of what music we could actually use!
  11. 11. Use of New Media for Planning
  12. 12. Storyboard Presentation We explained how our trailer would look like through various post-it notes which helped create a visual aid to help the audience (and us) understand what shots our trailer would consist of. We separated our trailer into three acts so the audience knew when to feel different emotions throughout. We found it much more creative to draw pictures rather than type up our thoughts and ideas on Blogger as from these drawings we spawned new ideas and new shots to include. New media is not always needed – sometimes the old- fashioned ways of doing things are still the most efficient and effective.
  13. 13. Animatic Once old media had served its purpose, we moved to new media. We took photos of each image in our storyboard, uploaded it to FCE and edited it as we would video footage, trimming to the right length and adding audio, effects and transitions. This helped us work our timings and filming needs.
  14. 14. Presenting our Planning on Blogger
  15. 15. Presenting Planning on Blogger This really demonstrates the sharing capacity of new media and its global potential. Shows us how many views we have had per day, month ands overall time.
  16. 16. View other work We are able to view other peoples blogs so we can use other groups for inspiration or we can get them to comment on our work to tell us what we need to improve and it works both ways. Blogging is a very new media tool – collaborative, easily shared, and allows for us to represent ourselves.
  17. 17. Combining Text and Images As we were able to use both images; videos and texts we have produced a creative variety of work in different formats. Images along with text make its easier for audiences to follow our work and progress, as they can see images and videos of what we have done and read alongside it. This is effective as most audiences don’t expect or want to read large amounts of text as they have developed a ‘snacking’ behavior. By combining text and images this has made it more appealing to audiences, as there is not too much heavy content. This sort of technological convergence is associated with New Media.
  18. 18. Work in Progress  We used Blogger to show our progress over this course.  This was very handy as we were able to not only look at our own work, but also that of others in our group.  Furthermore it allowed us to comment on our groups progress as a whole and as individuals.  Blogger has shown us how far we have progressed as a group which is helpful in giving us confidence as well as directing us on a path which we can continue to progress Example of how collaborative creativity has progressed through new media technology
  19. 19. Planned use of Social Media  We planned on using new media such as social network sites as a way for the  Audience to get in touch with the main actors and ask any questions they had. • It also would have been used as a form of communication between the audience themselves. This way they could discuss what they thought of our trailer, poster, magazine cover and film. • This would have been valuable as having an outside opinion of our work could have informed us of anything that may need tweaking or completely changing. On top of this, it would have also meant that we could have learnt from things we were doing wrong had they been pointed out. This would be extremely valuable as future products we produced would be better as we could learn from any mistakes we may have made.
  20. 20. Label Filter New media allows you to represent yourself as an online identity and choose how you appear to others. Allows for easy searching of work between group members. Acts as a library for our online identity, can find all of our works easily.
  21. 21. Use of New Media for Construction
  22. 22. Manipulating Images New media technology allows us all to be creative and artistic, whatever our traditional artistic skills may be like. Screen shot from FCE Edited in Photoshop Exported from web and edited in Photoshop
  23. 23. Photoshop 23 New media has helped to create new kinds of creativity. Manovich calls it “creativity of selection”. Learning what the tools were and how they could be used was one of our key challenges. We also needed to learn to think and plan in layers, as all editing packages work roughly in this way.
  24. 24. Use of After Effects This is a good example of the kind of ‘pre-packaged creativity’ allowed by new media technology. We added a blur over our fight scenes to make the scene look as if it is a flashback as well as making it look like it all happened quickly. We saturated some shots to make it more obvious that it is a flashback. We added fades to our montage to blur the scene and make it look as if the character is reminiscing.
  25. 25. FCE - Combining Sound and Image An advantage to Final Cut Express was that it was easy to import different files such as JPEG, MP3 etc – this kind of compatibility is associated with new media technology. When using music we could use multiple tracks to suit what was going on in our trailer. We could slow or speed up the pace of trailer to suit our ideas.
  26. 26. Balancing Sound We were able to manipulate sound so that our use of dialogue was louder than the use of non- diegetic music due to the importance of dialogue in our trailer. We were able to adjust this so that it was not noticeable, by lowering the volume at the right times. We were able to layer diegetic and non-diegetic sound, add audio effects and layer it to achieve a more textured trailer. This shows the adjusting of the montage music to exactly match the action.
  27. 27. Reversibility This is one of the biggest advantages of new media over old media – nothing is permanent and the source material remains the same.
  28. 28. Combining Technologies 28 News report made from a combination of Photoshop and FCE. This ability to combine different formats and editing packages is a key one to allow our creativity to progress. New media is convergent – you can use different elements of it together. In fact, this is an expectation rather than an option.
  29. 29. Disadvantages of Digital Technology New media technology needs to be available to do you any good. • Not everything was straight forward using this package. • Not always particularly collaborative - we could edit different versions but as yet, we do not have the technology in school to edit the same version at the same time. Not all our tasks were finished to a good standard, e.g. the practice trailer, because we ran out of time. Most of us only had access to the expensive digital cameras in school. This meant that we could not work at home, were unable to catch up on photography in our frees and were dependent on booking out the cameras to carry out extra work. This put pressure on our time as we had limited times when we could carry out work.
  30. 30. Accessibility New media is associated with accessibility and democracy – not always the case. Developing technology remains expensive for a while.  The package was accessible to everyone in our media group at limited times - we only used it within school.  However it was only accessible to media students on the Macs in our media classroom, there was no way of getting it at home as it is expensive.  There was a similar problem with Photoshop
  31. 31. Use of New Media for Evaluation
  32. 32. Comments Function on Blog This kind of outside feedback is probably the most useful part of new media technology for us. New media technology has allowed this collaborative creativity. This was good because we could comment on each others work and yell other people in the group how they could improve. Anyone from anywhere in the world could have accessed our blog and had written comments on our blog. They could have been seen from any location or hardware when pressing the view function.
  33. 33. Label Filter Label filter allows us to see who has done what on the blog. Examiners and teachers can see what work has been done by what student and this means they can evaluate and examine our coursework well. We know how many posts we have done and we can self- evaluate our work. Enabled us to both scrutinise and collect our own work but also to look at the work of others quickly and efficiently.
  34. 34. Allows choice of format - Slideshow The sharing function makes it easy for the whole group to work separately but also together as we placed a copy of the presentation on Google docs so we could all edit at the same time. We have the opportunity to either include a video in our presentations, use simple text, include images or all of them. This format worked well for the technology evaluation as it relied on a lot of evidence from images, which slideshows are particularly good for. Effective way of creating a shared group presentation that focussed mainly on the visual. This was shared via Google docs so we could all work on it at the same time so it is a collaborative piece of work. The format encourages brevity and getting to the point – important in a tsk that has many elements and could become very long if not contained in this format.
  35. 35. Allows choice of format - Edited Presentation • Can combine images, text, moving images etc • Freedom of discussion was needed as value of audience feedback was debatable • Ideas can be discussed • Able to create a version that can be fast-forwarded so the whole video didn’t have to be watched – annotations and images give a fair overview of discussion content. The spoken presentations allow for group interaction and an element of debate. We were also able to be in role at times, and part of new media is the creation of new identities – we were able to experiment with some made-up identities here. Annotating these presentations using LiveType make them more user friendly and also deepen the evaluation as we were conscious while performing of the potential annotations.
  36. 36. Allows choice of format – Photo Montage We have been able to create several of these images so that we can evaluate our work as individuals on separate posts. It gives us a clear overview of what we have achieved. Useful format for creating an initial visual impression that can then be analysed. Draws attention to individual parts of product rather than getting sidetracked by the whole.
  37. 37. Allows choice of format – YouTube Tutorial Here we explained the success of our products in combination by advising others how to construct a similarly successful campaign. We were able to explain how our products created a brand identity and to essential ‘talk through’ all our ideas with a lot of visual evidence to back this up. Another useful aspect of this was being able to add in references to the whole imagined campaign – part of the new identities of new media! Allowed us to integrate images and spoken word in an entertaining and easy format. Replicated an existing media form and allowed for analysis and evaluation in a more light-hearted context.

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