EVALUATION OF USES OF NEW
POPCORN PICTURES- Shauna, Kitty, Oisin and Ryan
Definitions of New Media
Due to new media technology, there has been a shift in print
products, radio and television to the way it is now.
New media is global. This means it can be accessed by anyone from
all around the world. Therefore, this makes it easier to reach out to
people and create an audience.
It also defeats time and space. This is because we are able to access
the blog anytime anywhere, whether it be at home or at school, on the
computer or on our phones.
It is mostly user driven content, meaning the audience has more
power than they used to. We are able to create a persona on social
networking sites, such as Facebook and Twitter, whether it’s like the
person or not. On the blog we show ourselves as media students as
well as a production company.
What is New Media
Media technology is constantly developing.
Media now relies on digital technologies as
previously separate media converges.
For example, on the Grazia website you can
now do online shopping while reading the
The internet is rapidly expanding as
technology is becoming more and more
Media technology has now changed the ways
in which consumers behave, as they can now
do a variety of things on the go on their
New media could be expected to make research interactive,
collaborative and shared with various groups.
Advantages of Search
collaborative – very
Search engines are the most valuable source
• Lots of information
• Relevant information which is organized
• Hundreds of links on any single topic.
Collecting knowledge from
varied sources is one of the key
advantages of ‘new’ media.
We used movie websites including IMDB which allowed us to find factual
information that is reliable and would be hard to find elsewhere, as this is
a film/TV only website.
It is free and easy to find and access which is an advantage for ‘new’
media compared to old media forms.
Using websites such as this relies on collaborative writing and research.
Comments on trailers allow for a picture of what audiences want – another
kind of collaborative culture.
Our group used YouTube to
watch various trailers in our
Thanks to the new media nature
of YouTube we were able to
clearly identify our genre and
from this we were more
informed when making our
Use of Internet- Search Engine
Had to scroll through a lot of content if we couldn’t find what we
A lot of irrelevant options came up, had to look for longer – this was
When creating the superhero magazine cover it took longer for the
images we wanted as it had to be a ‘png’ for us to be able to use it on
Photoshop. This was the same when finding the billing block for our
practice film posters.
When using a search engine it is very
easy to get lost looking at something
that isn’t relevant to the task at hand.
For example when looking at trailers it
isn’t always stated which are the
official trailer and which are
compilations made by a fan. This could
lead to us researching what we
thought to be the trailer when in fact it
New media opens up the relationship between audiences and
institutions but this is not always positive – sometimes you want a
Can be hard to find what you
really want and how to explain
it in the search bar.
For example, when I looked
for a background for a
practice movie poster I wanted
a picture of traffic rushing
past so the cars looked
distorted but all the images I
found weren’t quite right and I
didn’t know how to refine this
The sharing capacity of new media can become
overwhelming and disorganized.
Finding Music (Advantage)
The music is copyright-free – this is the
very essence of new media, finding
sharable work like this music.
New media has been extremely useful in locating music for our
trailer. Thanks to new media we now have a large cache of
disposable copyright free music at our fingertips that we can
manipulate and use in what ever way we wish to aid us with our
trailer. Thanks to this new media we were able to locate the best
tracks to match our trailer.
Free Music and YouTube
YouTube was a bit of a problem for us, as we
couldn’t access it in school. This meant that if
we had time to in lessons to research trailers or
music then we couldn’t because the site was
We weren’t allowed to use any music from
YouTube as most of it was not copyright free.
Disadvantages of Free Music
Reflects fact that much of collaborative and shared work on new media
platforms is unregulated and only organised out of good will – there is no
official responsibility for this to happen, and where work is free, there is
not as much incentive to please the customer and less fear of losing them.
It’s a time consuming process to listen to all
the choices on offer -100s of free tracks.
If we only needed part of the track, we would
still have to download the whole track.
Can be difficult to find specific tracks – poor
Many of the tracks are produced by few artists,
meaning there is not a broad range of choices.
Work is free, so some good work can feel
undesirable and lacking in value as we are used
to paying for the best.
New media could be expected to make planning possible anytime,
anywhere and easily shared and updated.
Planned Use of Social Media
We planned to use social networking sites as a
way of reaching out to the audience, that is
more accessible and on-the-go.
Using these sites also means that the
audience can talk to the cast and producers to
talk about the film and what they enjoyed the
This gives us insight into what people enjoy
and don’t to help us achieve the best possible
feedback for our film.
It also means there are outside opinions of
people we can’t ask personally and explain the
film to. It is valuable to have feedback and
know what worked well so that we are able to
change anything or tweak something to
Social media encapsulates the sharing and collaborative nature of new
Presenting Planning on Blogger
Blogger not only gives us the opportunity to record our work
to see the progress we have made to our media knowledge
and our final AS product, but it allows other people from all
over the world to see our work too.
On this map, the
highlighted in green
are the ones that
have seen our blog.
views we have
got over 8
We have had 526
page views in
history to date
from people from
all over the world.
Blogging illustrates the global nature of
new media culture.
View Other Work
On the blog we were able to
view other people’s work.
There were various other
media production groups in
This allowed us to give
feedback on their work as an
external person who doesn’t
know the storyline or its
concept and to receive
Blogging illustrates the global nature of new media
The blog is open to everyone to
view and comment just by entering
the blog web address
We are able to view the blog at
home, school and on smartphones
It is organized in chronological
order under titles so it is easy to
refer back to certain aspects
We used labels so we could just
look at one person’s work.
Using Different Media -
We used a combination
of text and images so
that when we are
talking about a shot
from the trailer, it will be
more user friendly, as
our ideas are illustrated
to the audience.
Using Different Media -
When conducting research we
had to watch various YouTube
clips of trailers similar to ours.
In order to be able to view
these again we posted them on
our blog as hyperlinks.
Using Different Media
- Videos and Presentations
New media allows a variety of presentational formats to be used
within the same piece of work. It encourages and promotes
We also had videos and
(hosted on slideshare) to
share our research in a
format we felt was better
suited to that task.
We storyboarded the shots in our
trailer to help us plan in detail. We
tried to include each shot so we
had a clear idea of what we would
be filming. We also tried to
indicate any key movements /
This is very ‘old’ media – at times we did not make use of new media
technology at all if we did not feel it was of value to us. There was no new
media option that we felt equalled the creativity of the drawn storyboard for
a similar time investment.
Schumm points out that only the technologically competent can benefit
from the new media culture. Where there are issues using the technology,
using old media may in fact be more beneficial and achieve better effects.
Using a digital camera and
Final Cut to make a more
animated version of our
storyboard was a key use of
new media for planning. We
were able to add sound,
music, effects and transiitions
to our drawn images and get a
much better sense of pace
and timing. This resulted in
more accurate and developed
New media could be expected to make construction more
collaborative and more efficient
An advantage to Final Cut Express is that there are a range of
tools which can enhance the work if they are used effectively,
such as the tool palette which allows the footage to be
Final Cut Express - Tools
Reversibility is a key feature of new media technology.
Few decisions are permanent and cannot be undone,
leading to more freedom to experiment.
The original footage is stored within the browser, so if we made
a mistake, we can easily come back to this original. This allows
us to be more adventurous in our creative decision making.
You are able to add as many layers as you need meaning that
sound and images can overlap, which is especially useful for
on-diegetic music and diegetic at the same time.
Effects and Transitions
This is a good example of the
“creativity of selection”
associated with new media.
For our piece we used various effects and
transitions that wouldn’t have been possible
had it not been for new media.
A good example is the
overlaying of shots and
adjusting the opacity of
both to create our ghost
effect. This would not have
been possible without
Combining and Manipulating
It is useful to have
layers as it allows
effects at once.
However this means
you need to balance
out the diegetic and
volume. We decided
it would be best to
have the voiceover
to be the loudest as
that is what the
audience need to be
The pen tool allowed us to pin out
points of the sound that either needed to
be enhanced or softened without
changing the rest of the track.
Is new media making us lazy? As we have pre-packaged solutions, there
is less need to be creative in making original effects or transitions.
The choices on Final Cut Express are limited
i.e. transitions so we have to settle for what
there is to offer, even if the transition we
imagined is different.
New media is associated
with democracy and
availability to all – but this is
not always the case.
Although various softwares
are extremely accessible to
media students there is also
a lot of software that will be
only accessible to those
students who can afford to
buy them or are prepared to
download them illegally.
Although there is a lot of free
software available to all, the
free versions of the kinds of
editing software we need are
not comparable in quality.
Various softwares such
as Photoshop require a
which not everybody
will have to hand,
unavailable to them.
Manovich associates new
media technology with a
“creativity of selection”.
For our coursework we had to
manipulate various images to
create print products. Photoshop
allowed us to extract two
different images from their
backgrounds, superimpose on a
new background, resize them and
add various effects.
Thanks to Photoshop we were
able to manipulate images
both in size and effects
enabling us to create real life
replicas of posters and
We had to manipulate the
two main images to merge
them into one in order for
the scene to come across
as being together. This
cropping and changing the
brightness and contrast
with the filter tool. Using
sponge and burn tool also
helped to create the
darker bottom of the
image, while the dodge
tool allowed us to enhance
the already dramatic
New media requires
you to think in very
Magazine covers and posters are products that have to be
made up of many different layers to ensure it appears
It is clear that
This was ultimately very useful because we
needed certain images or text to overlap each
other, however, it could be frustrating when
there were so many because if you haven’t
labeled the layer, it can take you ages to find
the one you need.
New media is often time consuming, especially where
experience is limited and you are novice at using it.
There are also various limitations to the extent of tools we could use, for
example when making our billing block we had to use fonts that were
designed already, we didn’t have the ability to create our own fonts.
New media could be expected to make evaluation more
widespread and more frequent.
Use of Blogger
New media is particularly well suited to making the process of evaluation
more ongoing and reflective rather than summative; we would argue that
we have been evaluating throughout and many of our research and
planning posts are in fact evaluative.
As we discussed for research and
planning, it is the interactive,
collaborative nature of Blogger that
makes such a useful site for storing
We can view each others work and
keep returning to our previous posts
so that we’ve been able to evaluate
the whole process rather than only
the finished product.
This is the true value of new media technology – being able to work with
people in a professional community without needing direct contact.
New media was the absolute key to receiving
feedback on our coursework. We were able to get
feedback from a professional company through a
combination of Dropbox and email, and also our
teacher was able to interactively post comments on
our pieces as a means of constructive criticism.
Use of Slideshow
An advantage of Blogger is its use of a multimedia format. The slideshow
was a good choice for our evaluation because we were able to work
separately but collaboratively and we needed to present a lot of images to
support what we were saying.
Use of TV Formats
This enables us to present
both criticisms and
defences of our uses of
new media technology in a
more entertaining way, and
also allowed us to engage
more with some of the
bigger concepts such as
collaboration etc which
aren’t so easily illustrated
in this slideshow format.
Use of Edited Presentations
Allowed us to show how
we engaged as a group,
which is useful when
submitting a group
Made it easier to include
an element of debate
and to both challenge
and defend ourselves.
We were able to annotate and illustrate these presentations for easier
viewing – another example of a multimedia format.
Use of Contact Sheets and
This contact sheet was a good choice for format for evaluating genre and
form because it was such an instant visual representation of many of our
mise-en-scene choices. It was made on Photoshop and uploaded to
Use of YouTube Tutorial
This format allowed us to
imagine a whole film
promotion from beginning to
The tutorial format meant we
were explaining what we felt
we had done well with our
products while pretending to
give others advice.
We were able to explain how
our products worked together
in the context of the whole
campaign we had thought out,
and to make this clear through
voice and accompanying
Benefits of Multimedia
New media is very associated with a
multimedia format and technological
convergence. This has benefitted our
evaluation because we have been
able to use a full range of exploratory
techniques, from full on discussions
to the compression needed for a
PowerPoint slide, with lots of visual