Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
EVALUATION OF USES OF NEW
MEDIA TECHNOLOGY
POPCORN PICTURES- Shauna, Kitty, Oisin and Ryan
Definitions of New Media
 Due to new media technology, there has been a shift in print
products, radio and television to ...
What is New Media
Technology?
Media technology is constantly developing.
Media now relies on digital technologies as
previ...
RESEARCH
New media could be expected to make research interactive,
collaborative and shared with various groups.
Advantages of Search
Engines
Research was
interactive and
collaborative – very
new media
characteristics
Search engines ar...
IMDb
Collecting knowledge from
varied sources is one of the key
advantages of ‘new’ media.
We used movie websites includin...
YouTube
Comments on trailers allow for a picture of what audiences want – another
kind of collaborative culture.
Our group...
Use of Internet- Search Engine
Disadvantages
 Had to scroll through a lot of content if we couldn’t find what we
wanted.
...
Search Engines-
Disadvantages
 When using a search engine it is very
easy to get lost looking at something
that isn’t rel...
Search Engines-
Disadvantages
 Can be hard to find what you
really want and how to explain
it in the search bar.
 For ex...
Finding Music (Advantage)
The music is copyright-free – this is the
very essence of new media, finding
sharable work like ...
Free Music and YouTube
Disadvantages
YOUTUBE
YouTube was a bit of a problem for us, as we
couldn’t access it in school. Th...
Disadvantages of Free Music
Reflects fact that much of collaborative and shared work on new media
platforms is unregulated...
PLANNING
New media could be expected to make planning possible anytime,
anywhere and easily shared and updated.
Planned Use of Social Media
 We planned to use social networking sites as a
way of reaching out to the audience, that is
...
Presenting Planning on Blogger
Blogger not only gives us the opportunity to record our work
to see the progress we have ma...
View Other Work
On the blog we were able to
view other people’s work.
There were various other
media production groups in
...
Accessibility
Blogging illustrates the global nature of new media
culture.
 The blog is open to everyone to
view and comm...
Using Different Media -
Images
We used a combination
of text and images so
that when we are
talking about a shot
from the ...
Using Different Media -
Hyperlinks
When conducting research we
had to watch various YouTube
clips of trailers similar to o...
Using Different Media
- Videos and Presentations
New media allows a variety of presentational formats to be used
within th...
Storyboarding
We storyboarded the shots in our
trailer to help us plan in detail. We
tried to include each shot so we
had ...
Animatic
Using a digital camera and
Final Cut to make a more
animated version of our
storyboard was a key use of
new media...
CONSTRUCTION
New media could be expected to make construction more
collaborative and more efficient
An advantage to Final Cut Express is that there are a range of
tools which can enhance the work if they are used effective...
Manipulating Material
Reversibility is a key feature of new media technology.
Few decisions are permanent and cannot be un...
Effects and Transitions
This is a good example of the
“creativity of selection”
associated with new media.
For our piece w...
Combining and Manipulating
Sound
It is useful to have
layers as it allows
different sound
effects at once.
However this me...
Disadvantages:-
Pre-Packaged Solutions
Is new media making us lazy? As we have pre-packaged solutions, there
is less need ...
Accessibility
New media is associated
with democracy and
availability to all – but this is
not always the case.
Although v...
Photoshop
Manipulating Images
Manovich associates new
media technology with a
“creativity of selection”.
For our coursework we had t...
Manipulating Images
We had to manipulate the
two main images to merge
them into one in order for
the scene to come across
...
Layering Images
New media requires
you to think in very
specific ways
Magazine covers and posters are products that have t...
Disadvantages- Photoshop
New media is often time consuming, especially where
experience is limited and you are novice at u...
EVALUATION
New media could be expected to make evaluation more
widespread and more frequent.
Use of Blogger
New media is particularly well suited to making the process of evaluation
more ongoing and reflective rathe...
Feedback
This is the true value of new media technology – being able to work with
people in a professional community witho...
Use of Slideshow
Technology
An advantage of Blogger is its use of a multimedia format. The slideshow
was a good choice for...
Use of TV Formats
This enables us to present
both criticisms and
defences of our uses of
new media technology in a
more en...
Use of Edited Presentations
Allowed us to show how
we engaged as a group,
which is useful when
submitting a group
evaluati...
Use of Contact Sheets and
Notes
This contact sheet was a good choice for format for evaluating genre and
form because it w...
Use of YouTube Tutorial
This format allowed us to
imagine a whole film
promotion from beginning to
end.
The tutorial forma...
Benefits of Multimedia
Format
New media is very associated with a
multimedia format and technological
convergence. This ha...
Upcoming SlideShare
Loading in …5
×

Popcorn

155 views

Published on

pres

Published in: Education
  • Be the first to comment

  • Be the first to like this

Popcorn

  1. 1. EVALUATION OF USES OF NEW MEDIA TECHNOLOGY POPCORN PICTURES- Shauna, Kitty, Oisin and Ryan
  2. 2. Definitions of New Media  Due to new media technology, there has been a shift in print products, radio and television to the way it is now.  New media is global. This means it can be accessed by anyone from all around the world. Therefore, this makes it easier to reach out to people and create an audience.  It also defeats time and space. This is because we are able to access the blog anytime anywhere, whether it be at home or at school, on the computer or on our phones.  It is mostly user driven content, meaning the audience has more power than they used to. We are able to create a persona on social networking sites, such as Facebook and Twitter, whether it’s like the person or not. On the blog we show ourselves as media students as well as a production company.
  3. 3. What is New Media Technology? Media technology is constantly developing. Media now relies on digital technologies as previously separate media converges. For example, on the Grazia website you can now do online shopping while reading the magazine. The internet is rapidly expanding as technology is becoming more and more advanced. Media technology has now changed the ways in which consumers behave, as they can now do a variety of things on the go on their phones.
  4. 4. RESEARCH New media could be expected to make research interactive, collaborative and shared with various groups.
  5. 5. Advantages of Search Engines Research was interactive and collaborative – very new media characteristics Search engines are the most valuable source of information. • Quick • Lots of information • Relevant information which is organized and precise. • Hundreds of links on any single topic.
  6. 6. IMDb Collecting knowledge from varied sources is one of the key advantages of ‘new’ media. We used movie websites including IMDB which allowed us to find factual information that is reliable and would be hard to find elsewhere, as this is a film/TV only website. It is free and easy to find and access which is an advantage for ‘new’ media compared to old media forms. Using websites such as this relies on collaborative writing and research.
  7. 7. YouTube Comments on trailers allow for a picture of what audiences want – another kind of collaborative culture. Our group used YouTube to watch various trailers in our genre. Thanks to the new media nature of YouTube we were able to clearly identify our genre and from this we were more informed when making our trailer.
  8. 8. Use of Internet- Search Engine Disadvantages  Had to scroll through a lot of content if we couldn’t find what we wanted.  A lot of irrelevant options came up, had to look for longer – this was time consuming.  When creating the superhero magazine cover it took longer for the images we wanted as it had to be a ‘png’ for us to be able to use it on Photoshop. This was the same when finding the billing block for our practice film posters.
  9. 9. Search Engines- Disadvantages  When using a search engine it is very easy to get lost looking at something that isn’t relevant to the task at hand.  For example when looking at trailers it isn’t always stated which are the official trailer and which are compilations made by a fan. This could lead to us researching what we thought to be the trailer when in fact it wasn’t. New media opens up the relationship between audiences and institutions but this is not always positive – sometimes you want a distinction.
  10. 10. Search Engines- Disadvantages  Can be hard to find what you really want and how to explain it in the search bar.  For example, when I looked for a background for a practice movie poster I wanted a picture of traffic rushing past so the cars looked distorted but all the images I found weren’t quite right and I didn’t know how to refine this search. The sharing capacity of new media can become overwhelming and disorganized.
  11. 11. Finding Music (Advantage) The music is copyright-free – this is the very essence of new media, finding sharable work like this music. New media has been extremely useful in locating music for our trailer. Thanks to new media we now have a large cache of disposable copyright free music at our fingertips that we can manipulate and use in what ever way we wish to aid us with our trailer. Thanks to this new media we were able to locate the best tracks to match our trailer.
  12. 12. Free Music and YouTube Disadvantages YOUTUBE YouTube was a bit of a problem for us, as we couldn’t access it in school. This meant that if we had time to in lessons to research trailers or music then we couldn’t because the site was blocked. We weren’t allowed to use any music from YouTube as most of it was not copyright free.
  13. 13. Disadvantages of Free Music Reflects fact that much of collaborative and shared work on new media platforms is unregulated and only organised out of good will – there is no official responsibility for this to happen, and where work is free, there is not as much incentive to please the customer and less fear of losing them.  It’s a time consuming process to listen to all the choices on offer -100s of free tracks.  If we only needed part of the track, we would still have to download the whole track.  Can be difficult to find specific tracks – poor search system  Many of the tracks are produced by few artists, meaning there is not a broad range of choices.  Work is free, so some good work can feel undesirable and lacking in value as we are used to paying for the best.
  14. 14. PLANNING New media could be expected to make planning possible anytime, anywhere and easily shared and updated.
  15. 15. Planned Use of Social Media  We planned to use social networking sites as a way of reaching out to the audience, that is more accessible and on-the-go.  Using these sites also means that the audience can talk to the cast and producers to talk about the film and what they enjoyed the most.  This gives us insight into what people enjoy and don’t to help us achieve the best possible feedback for our film.  It also means there are outside opinions of people we can’t ask personally and explain the film to. It is valuable to have feedback and know what worked well so that we are able to change anything or tweak something to improve it. Social media encapsulates the sharing and collaborative nature of new media technology.
  16. 16. Presenting Planning on Blogger Blogger not only gives us the opportunity to record our work to see the progress we have made to our media knowledge and our final AS product, but it allows other people from all over the world to see our work too. On this map, the countries highlighted in green are the ones that have seen our blog. This graph shows the amount of views we have got over 8 days. We have had 526 page views in history to date from people from all over the world. Blogging illustrates the global nature of new media culture.
  17. 17. View Other Work On the blog we were able to view other people’s work. There were various other media production groups in our school. This allowed us to give feedback on their work as an external person who doesn’t know the storyline or its concept and to receive feedback ourselves.
  18. 18. Accessibility Blogging illustrates the global nature of new media culture.  The blog is open to everyone to view and comment just by entering the blog web address  We are able to view the blog at home, school and on smartphones  It is organized in chronological order under titles so it is easy to refer back to certain aspects  We used labels so we could just look at one person’s work.
  19. 19. Using Different Media - Images We used a combination of text and images so that when we are talking about a shot from the trailer, it will be more user friendly, as our ideas are illustrated to the audience.
  20. 20. Using Different Media - Hyperlinks When conducting research we had to watch various YouTube clips of trailers similar to ours. In order to be able to view these again we posted them on our blog as hyperlinks.
  21. 21. Using Different Media - Videos and Presentations New media allows a variety of presentational formats to be used within the same piece of work. It encourages and promotes cross-media convergence. We also had videos and slideshow presentations (hosted on slideshare) to share our research in a format we felt was better suited to that task.
  22. 22. Storyboarding We storyboarded the shots in our trailer to help us plan in detail. We tried to include each shot so we had a clear idea of what we would be filming. We also tried to indicate any key movements / dialogue. This is very ‘old’ media – at times we did not make use of new media technology at all if we did not feel it was of value to us. There was no new media option that we felt equalled the creativity of the drawn storyboard for a similar time investment. Schumm points out that only the technologically competent can benefit from the new media culture. Where there are issues using the technology, using old media may in fact be more beneficial and achieve better effects.
  23. 23. Animatic Using a digital camera and Final Cut to make a more animated version of our storyboard was a key use of new media for planning. We were able to add sound, music, effects and transiitions to our drawn images and get a much better sense of pace and timing. This resulted in more accurate and developed planning.
  24. 24. CONSTRUCTION New media could be expected to make construction more collaborative and more efficient
  25. 25. An advantage to Final Cut Express is that there are a range of tools which can enhance the work if they are used effectively, such as the tool palette which allows the footage to be manipulated. Final Cut Express - Tools
  26. 26. Manipulating Material Reversibility is a key feature of new media technology. Few decisions are permanent and cannot be undone, leading to more freedom to experiment. The original footage is stored within the browser, so if we made a mistake, we can easily come back to this original. This allows us to be more adventurous in our creative decision making. You are able to add as many layers as you need meaning that sound and images can overlap, which is especially useful for on-diegetic music and diegetic at the same time.
  27. 27. Effects and Transitions This is a good example of the “creativity of selection” associated with new media. For our piece we used various effects and transitions that wouldn’t have been possible had it not been for new media. A good example is the overlaying of shots and adjusting the opacity of both to create our ghost effect. This would not have been possible without digital editing.
  28. 28. Combining and Manipulating Sound It is useful to have layers as it allows different sound effects at once. However this means you need to balance out the diegetic and non-diegetic music volume. We decided it would be best to have the voiceover to be the loudest as that is what the audience need to be listening to. The pen tool allowed us to pin out points of the sound that either needed to be enhanced or softened without changing the rest of the track.
  29. 29. Disadvantages:- Pre-Packaged Solutions Is new media making us lazy? As we have pre-packaged solutions, there is less need to be creative in making original effects or transitions. The choices on Final Cut Express are limited i.e. transitions so we have to settle for what there is to offer, even if the transition we imagined is different.
  30. 30. Accessibility New media is associated with democracy and availability to all – but this is not always the case. Although various softwares are extremely accessible to media students there is also a lot of software that will be only accessible to those students who can afford to buy them or are prepared to download them illegally. Although there is a lot of free software available to all, the free versions of the kinds of editing software we need are not comparable in quality. Various softwares such as Photoshop require a money investment which not everybody will have to hand, therefore this technology is unavailable to them.
  31. 31. Photoshop
  32. 32. Manipulating Images Manovich associates new media technology with a “creativity of selection”. For our coursework we had to manipulate various images to create print products. Photoshop allowed us to extract two different images from their backgrounds, superimpose on a new background, resize them and add various effects. Thanks to Photoshop we were able to manipulate images both in size and effects enabling us to create real life replicas of posters and magazine covers
  33. 33. Manipulating Images We had to manipulate the two main images to merge them into one in order for the scene to come across as being together. This included resizing, cropping and changing the brightness and contrast with the filter tool. Using the sponge and burn tool also helped to create the darker bottom of the image, while the dodge tool allowed us to enhance the already dramatic lighting.
  34. 34. Layering Images New media requires you to think in very specific ways Magazine covers and posters are products that have to be made up of many different layers to ensure it appears authentic. It is clear that in our products we used many different layers ourselves. This was ultimately very useful because we needed certain images or text to overlap each other, however, it could be frustrating when there were so many because if you haven’t labeled the layer, it can take you ages to find the one you need.
  35. 35. Disadvantages- Photoshop New media is often time consuming, especially where experience is limited and you are novice at using it. There are also various limitations to the extent of tools we could use, for example when making our billing block we had to use fonts that were designed already, we didn’t have the ability to create our own fonts.
  36. 36. EVALUATION New media could be expected to make evaluation more widespread and more frequent.
  37. 37. Use of Blogger New media is particularly well suited to making the process of evaluation more ongoing and reflective rather than summative; we would argue that we have been evaluating throughout and many of our research and planning posts are in fact evaluative. As we discussed for research and planning, it is the interactive, collaborative nature of Blogger that makes such a useful site for storing our feedback. We can view each others work and keep returning to our previous posts so that we’ve been able to evaluate the whole process rather than only the finished product.
  38. 38. Feedback This is the true value of new media technology – being able to work with people in a professional community without needing direct contact.  New media was the absolute key to receiving feedback on our coursework. We were able to get feedback from a professional company through a combination of Dropbox and email, and also our teacher was able to interactively post comments on our pieces as a means of constructive criticism.
  39. 39. Use of Slideshow Technology An advantage of Blogger is its use of a multimedia format. The slideshow was a good choice for our evaluation because we were able to work separately but collaboratively and we needed to present a lot of images to support what we were saying.
  40. 40. Use of TV Formats This enables us to present both criticisms and defences of our uses of new media technology in a more entertaining way, and also allowed us to engage more with some of the bigger concepts such as democracy, globalisation, collaboration etc which aren’t so easily illustrated in this slideshow format.
  41. 41. Use of Edited Presentations Allowed us to show how we engaged as a group, which is useful when submitting a group evaluation. Made it easier to include an element of debate and to both challenge and defend ourselves. We were able to annotate and illustrate these presentations for easier viewing – another example of a multimedia format.
  42. 42. Use of Contact Sheets and Notes This contact sheet was a good choice for format for evaluating genre and form because it was such an instant visual representation of many of our mise-en-scene choices. It was made on Photoshop and uploaded to Blogger
  43. 43. Use of YouTube Tutorial This format allowed us to imagine a whole film promotion from beginning to end. The tutorial format meant we were explaining what we felt we had done well with our products while pretending to give others advice. We were able to explain how our products worked together in the context of the whole campaign we had thought out, and to make this clear through voice and accompanying visuals.
  44. 44. Benefits of Multimedia Format New media is very associated with a multimedia format and technological convergence. This has benefitted our evaluation because we have been able to use a full range of exploratory techniques, from full on discussions to the compression needed for a PowerPoint slide, with lots of visual support.

×