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Peachy pptx

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Peachy pptx

  1. 1. PEACHY PRODUCTIONS EVALUATION OF USES OF NEW MEDIA TECHNOLOGY
  2. 2.  Media used to be focused around print and analogue broadcast models.  However, through the developments and advancements of technology media now relies of digital technologies.  The internet is an example of these media convergences as the technology of video and audio streaming are rapidly evolving. WHAT IS NEW MEDIA TECHNOLOGY?
  3. 3.  New media technology has meant there has been a clear shift in media from print products, radio and the first televisions to the way it is now.  New media can be accessed by everyone from all over the world. Being global makes it easier to get an audience as we have a much wider range of people available to reach.  New media is full of user generated content which means the audience get a lot more power than we have ever before. Social media platforms help this such as Facebook, Twitter and YouTube. These allow people to create their own personas on these sites. We show ourselves as media students but as a production company on our blogs.  We can access our blogs at home and at school making it easier to complete our work, this is due to new media defeating time and space, you can view it anywhere.  New media being interactive, digital and collaborative means that we can share our work and discuss with people who have viewed it. DEFINITIONS OF NEW MEDIA
  4. 4. USE OF NEW MEDIA FOR RESEARCH Using YouTube to research trailers of a similar genre. Google images for poster ideas. BFI statistical yearbook for target audience research. Magazine websites for magazine cover ideas/information.
  5. 5. New media has made information global . We can access all this media information from anywhere. Due to the rise of mobile phones, tablets and laptops, most people are never further away then a touch of a button from a whole world of online content. Internet is a staple in most countries around the world and with media being positioned primarily on the internet there are very few, if any boundaries that would stop an individual consuming content. Some production companies even go the extent of creating different YouTube channels, Twitter accounts and Facebook pages with the purpose of promoting the same trailer in different countries around the world. DISAPPEARANCE OF BOUNDARIES
  6. 6.  Search engines were a vital part of our research stage.  They enabled us to quickly and efficiently research trailers, posters and magazines covers.  We were familiar with search engines as they are a part of our day to day lives.  This meant that we were aware of the disadvantages of them as well as the advantages, for example filtering out the unreliable sources. ADVANTAGES OF SEARCH ENGINES New media is collaborative and interactive
  7. 7. ADVANTAGES OF SEARCH ENGINES New media is often free media and therefore democratic  Film websites were used to search examples of films within our genre  We could research the films other promotional products e.g. posters and magazine cover  Research was free to use on the internet and could be accessed on different devices  We could use different filters on the search engines to refine our research
  8. 8. ADVANTAGES OF SEARCH ENGINES This feature is very typical of the convergence seen in new media as all kinds of films are now widely available on one website.  YouTube have hundreds of film trailers available  In the movies icon there are featured channel options that categorise each genre and lists them e.g. ‘top selling’  A useful feature was the recommendations that suggested other useful film trailers similar to our genre
  9. 9.  A disadvantage of search engines is that you get such a wide variety of results that we cannot be sure are all valid.  This has to be filtered through as there are a lot of results that’s are not right for what we were looking for. For example we have to look for the production companies channel because then we know these are valid trailers. SEARCH ENGINE DISADVANTAGES Instead we could have accidently used an unofficial trailer. Which would not have been useful as it wouldn’t have used trailer conventions.
  10. 10. DISADVANTAGES OF SEARCH ENGINES Increasing accessibility and collaboration sounds like a good thing, but is new media making us all think the same? How much of the potential information are we actually accessing? Does the volume intimidate rather than widen our minds? A disadvantage of search engines is that often the content may not be reliable or true as what comes up may not necessarily be written by someone who is knowledgeable about media It also eradicates a sense of creativity as often the top 5 results will be the most commonly clicked on meaning people are researching the same thing and not approaching it from different perspectives.
  11. 11. DISADVANTAGES OF SEARCH ENGINES Volume of information makes any real cataloguing and filtering almost impossible. It can become difficult to find exactly what you want. Google will bring up keywords from your search but cannot read your mind. Unless you know a specific website that will give you the answer (e.g. IMDB or BFI) it is very difficult to find information you are not sure about yourself. For example when we researched statistics for paranormal movies there were more results for the phrase “Comedy movies” as that is what the majority of people would want from this kind of search.
  12. 12. DISADVANTAGES OF SEARCH ENGINES New media is changing the concept of ownership over media products. We are increasingly all producers and consumers (prosumers) and it is harder and harder for institutions to control and ‘own’ their own products. If you search for example “The Vampire Diaries” you may not necessarily click on the official series and may instead be taken to fan products. There are also review videos, fan versions, mash ups, parodies etc. meaning you cannot always tell initially what is “official.”
  13. 13. When researching music we had to try and find copyright free music. Rather than spend hours searching for music that suited our trailer, we decided to get a relative to create the piece for us. We explained the outline to our trailer and discussed different ideas. Together we came up with the basis of what we wanted and then over the space of two weeks my brother built on the track until eventually we had what we wanted. The track was written by my brother and then built up and mixed on logic. FINDING MUSIC
  14. 14. There are many disadvantages with Free Play Music and YouTube. Firstly it is very difficult to find music that has the right vibe for your piece and is copyright free. We began our music search looking on copyright free music however found it impossible to find anything to suit our genre. FREE PLAY MUSIC AND YOU TUBE DISADVANTAGES We found websites such as these extremely limited and restrictive so decided to make an original piece that we knew would fit with our piece.
  15. 15.  As we used our own music we didn’t need to use these programs but we did have a look through them before choosing to make our own music.  Many of the content on YouTube is not copy right free meaning we couldn’t use it.  Free Play Music had such a large variety of music it was hard to get to listen to most of them and choose between them.  This meant it took a long time to go through it and found very little that actually went with our piece out of the large variety. FREE PLAY MUSIC AND YOUTUBE DISADVANTAGES These sites enable people to share with a wider community but the volume of work can overwhelm and make good work all but invisible.
  16. 16.  We presented our planning on our blog.  This was through multiple digital platforms such as a video to present our storyboard and separate photos for it. PRESENTING OUR PLANNING ON BLOGGER Blogging is very ‘new media’, it encourages interactivity with different people, accessibility, democracy and collaborative working.
  17. 17. STORYBOARD PRESENTATION  We made use of videos to show a dialogue between the group and show how we came to decisions for things such as our storyboard etc.  We also used PowerPoint to present our information and research in a clear, precise way that could be read quickly and with ease. We focused on creating posts that made use of new media technologies and the blog’s multimedia format illustrating new media’s relationship with technological convergence.
  18. 18. ANIMATIC Creating our animatic was a way in which we showed we understood the potential value of new media technology far more than last year. We began this year, as last, with a paper storyboard; but we then photographed each image, added it to FCE and created an animatic version of our trailer. To this we added dialogue, voiceover, music, effects and so on and were able to use it as a guidetrack when editing the real trailer, which was especially useful at the half-way stage of filming as we had something with which to ‘fill in the gaps’ and could have a better idea of how our work was progressing.
  19. 19.  Our media subjects blogger meant we were able to view, compare and interact with other media groups from our school. VIEW OTHER WORK This meant that we were able to give each other feedback. New media is associated with creative communities and this is a great example as we are able to make ones of these communities through Blogger.
  20. 20.  We used a large amount of formats to upload from blogger this includes:  Uploading videos  Adding links to YouTube videos  Links to articles  Photos COMBINING TEXT AND IMAGES We mixed these formats with text along side it to explain the meanings of them or to expand on what they show and how. We also wrote a lot about our progress and what we have done to improve. By mixing images and text we are contributing to the ‘snacking culture that has been introduced by new media. They don’t have to read heavy text but can break it up with images and other formats.
  21. 21. Viewing each others as well as our own progress is a vital part of our project. We uploaded work as we went along, such as out initial storyboard. When changes were made to this we updated the blog. This allowed us to keep track of our progress and also let us see how much work we needed to do. It also allowed us to evaluate each other’s work and give them both negative and positive feedback to help the overall project improve. This also kept us working as a team, motivating us to work harder. WORK IN PROGRESS
  22. 22. KEEPING IN TOUCH It is easy to forget about common new media uses such as email, text and so on, but they were also vital to us as ways of keeping in touch. We communicated as a group via Facebook and used email to keep in touch with teachers who were part of our cast, to make arrangements with the shop where we filmed and so on. These communication methods are easy to take for granted but are all part of new media.
  23. 23. Social Media is a huge part of everyday life in today’s society thus one of the most efficient ways to promote and advertise films. We planned to use sites such as Twitter, Tumblr and YouTube as a way for audiences to interact with cast members through Q&A sessions and videos. Comment and share sections on social media sites also allow viewers to interact with each other, giving them the opportunity to share with friends and express their views. PLANNED USE OF SOCIAL MEDIA
  24. 24. New media has made promotional tools such as available to firms and more importantly, free to consumers. It is the two-way nature of social media(receiving and creating / redistributing info) that makes it so appealing and successful. It is a classic new media tool. Facebook allows products to move onto a social media platform by creating pages which have photos and teasers. This promotes engagement with the audience. Facebook also has a section called ‘Trending’. This is where production companies can advertise. PROMOTIONAL CAMPAIGN - FACEBOOK
  25. 25. Use of New Media for Construction
  26. 26. FINAL CUT EXPRESS
  27. 27. ADVANTAGES OF FINAL CUT EXPRESS The availability of this kind of technology makes us all into prosumers (Shapiro).  We were able to create two different versions of the trailer on two different computers to enable us to achieve a quality of work that is high and of a good standard.  We were able to make copies and have different versions of the product.  It came with pre-packaged effects.
  28. 28. MANIPULATING SOUND By using the pen tool, it enabled us to make points on the pink line which indicates the level of volume in order to make the sound quieter and louder in certain places, for example, when there was dialogue. We used the cursor tools to move the line up and down as much as we wanted to. If the volume was too quiet and you couldn’t hear dialogue properly, for example if cars were going past or it was windy, or if it was too loud, then we were unable to increase or decrease the volume of the whole track. We re-voiced some clips, which was time-consuming. We were able to add effects to our audio, by adding cross-fades which meant that our audio could fade in or out. We used this when we wanted to change to a scene with a very different ambient sound so that the tracks flowed well into the next scene.
  29. 29. ADVANTAGES OF SOUND (FINAL CUT) It allows us to manipulate the volume of the tracks for example making the speech louder and the music quieter so that the audience can hear the characters during any key moments. We were able to move the narrative around and layer the sounds so that it would run alongside music as well as short amounts of other dialogue.
  30. 30. LAYERING SHOTS A key advantage of digital editing is the way that you can layer your footage. By this we mean the ability to use the audio and video layers to build a piece vertically as well as horizontally. By layering images over each other we were able to create a distinctive trailer fell using overlaping scenes and audio (L and J cuts) to build a detailed picture with an impressionistic aim rather than chronologically placing shots side by side. Without digital editing, this would be very difficult to achieve, especially as we were able to adjust shots and move them around as much as we wanted as no changes made or positionings were permanent.
  31. 31. MANIPULATING MATERIAL We found we were able to be more experimental with our trailer as we were able to undo changes if we did not like them. This reversibility is one of the reasons new media is associated with creativity. We were able to cut and edit shots as well as rearrange them without a worry of not being able to reverse these changes. We were able to layer material and create different effects by combining filters, changing speed, reversing shots, using stop motion animation by taking frames from different sections of consecutively filmed footage and so on.
  32. 32. EFFECTS Thinking more creatively is one of the key changes in thinking brought about by new media technology. It offers easy solutions but does not stop you providing your own creative ideas. Using a digital editing package gives you access to all kinds of different effects. These are often pre-packaged, such as transitions such as cross-fades and dissolves, filters such as colour enhancement and so on. We did use these, but also tried to be more creative such as creating some basic stop motion effects.
  33. 33. PHOTOSHOP Photoshop was a invaluable tool over the course and without it we wouldn’t have created half the images and products that we did. The software enabled us to be creative and produce what we had imagined in our heads which we wouldn’t have been able to do on paper or other basic programmes like paint. As a result our final products looked and we were able to improve our skills for future work on Photoshop.
  34. 34. MANIPULATING IMAGES Photoshop relies on the use of layers in a similar way to FCE. Again, it shows most of the advantages of a digital editing package. It enables you to add effects, such as the gradient overlay to the ‘Ruby Moon’ title and the glow effect added to ‘Focus’. You can layer shapes as in the smaller images on their backgrounds and highlight key images such as using the burn and dodge tools to emphasise the high level of contrast of the main image.
  35. 35. MANIPULATING IMAGES Photoshop is not primarily a text-based package but it does allow you to add text easily as the layers here show. You can add effects to this text such as the gradient, drop shadow and outer glow added to Ruby Moon. You can also link text layers together, as we did with the billing block text, so that the whole block can be moved around as one object once it has been completed.
  36. 36. DISADVANTAGES OF PHOTOSHOP New media is associated with what Manovich calls “creativity of selection” – bit at the same time, you can only choose from what is on offer so that might be a limitation on creativity. The programme limited you to a select number of tools which you could pick from. Because of this, initial creative ideas were stopped as the software simply didn’t have the tools available to create what we had in mind. Photoshop CS5 is also an old programme and occasionally became slow when lots of layers had been created on the same file. This caused frustration as we were unsure if the computers had frozen or the programme itself.
  37. 37. Use of New Media for Evaluation
  38. 38. FILMED PRESENTATIONS As Blogger allows us to embed video, we took the opportunity to film several of our presentations. This meant we could cover a lot of ground as we can speak much faster than we write. It also allowed us to support what we were saying with helpful visuals.
  39. 39. LABEL FILTER ON BLOGGER The label filter allowed us to see who had posted what on our blog and this meant our blog posts were easy to re- visit and were organised. Also if you clicked on one of the name tags then all of the posts done by this person would come up, making accessing blog posts quick and easy.
  40. 40. COMMENTS ON BLOG  Comments on the blog were really helpful and allowed us to get outside feedback that therefore helped us improve our coursework. Collaborative work and availability of feedback is another key element of new media that we took full advantage of.
  41. 41. MULTIMEDIA FORMAT - SLIDESHOW Using a slideshow was a chance to work well collaboratively. We could share the slides out between us and were able to amend anything we though needed to be amended. This was a way we were able to give feedback more easily. We were also able to use a good mix of text and image. We had to be concise for this as it was a very long topic.
  42. 42. MULTIMEDIA FORMAT – CONTACT SHEETS It allowed us to use Photoshop to create an overview of our work. This creates a mood board of our piece, allowing us to assess genre easily, looking at the general impression created by the shots, colours, locations etc. We could also assess the form by ordering the shots and seeing their flow across the contact sheet It was a way for us to work together and produce the contact sheet and then we were able to evaluate it separately after and come to our own independent conclusions.
  43. 43. MULTIMEDIA FORMAT – CULTURE SHOW Using multiple media formats to present our ideas was very useful as it allowed us to consider the evaluation topics from different angles and explore some key ideas in more depth. This presentation allowed us to voice the criticisms we felt could be levelled at our piece and counter them in a TV Culture Show style debate. This meant we could both show awareness of the limitations of our work but also give reasons and alternative ways of looking at genre and form. By using LiveType to create annotations over the video, we were able to present our arguments and ideas clearly with each point made distinctively different from the rest. This also helped anyone watching the presentation follow what we are saying and see the examples we refer to without having to search for them themselves.
  44. 44. MULTIMEDIA FORMAT – YOUTUBE TUTORIAL YouTube was a good choice of format to share professional opinions and expertise about running a campaign. It allowed us to use an established online trend of tutorials for less experienced people in key areas of media, and also to imagine out a whole campaign with other products we had not made and to place the three we did make in this context It would work well on specialist film sites. We were able to use a lot of visual evidence to explain our success.
  45. 45. Presenting part of our new media technology evaluation as a mix of old and new media (Word / Photoshop) allowed us to raise criticisms around our uses of technology but also defend ourselves in a more engaging and playful format, as we showed the mix of old and new we argue for in the format of our presentation. Multimedia Format – Court Room Report
  46. 46. New media has so much potential to change the way we create – it makes you focus on a creativity of selection, work collaboratively and opens up a whole community of ‘experts’ for you to work with remotely. However, the skills of old media are still very valuable e.g. old-fashioned hand-drawn storyboards. New media has its issues – ownership, plagiarism, availability, cost and reach are key ones. How many people out there are actually working in these ways? Summary of Evaluation

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