CX with ABACUS_Consumer_Process

1. www.cxra'ng.com © CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS An Overview of CXMapping using the ABACUS toolkit from the BP Group www.cxra'ng.com

2. www.cxra'ng.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE USE CARE SUPPORT SHARE USE CUSTOMIZE SHARE SHARE SEARCH > > > < < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION © CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY CARE > < SHARE USE

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6. www.cxra'ng.com AWARENESS DISCOVER AWARENESS SEARCH > < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL © CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY

7. www.cxra'ng.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH > < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL © CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY

8. www.cxra'ng.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE > < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL © CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY

9. www.cxra'ng.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE > < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL © CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY

10. www.cxra'ng.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE > < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION © CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY

11. www.cxra'ng.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE > > < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION © CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY

12. www.cxra'ng.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE CARE > > < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION © CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY

13. www.cxra'ng.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE CARE CARE SUPPORT > > < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION © CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY

14. www.cxra'ng.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE CARE CARE SUPPORT SHARE > > < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION © CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY

15. www.cxra'ng.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE CARE CARE SUPPORT SHARE USE CUSTOMIZE > > < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION © CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY

16. www.cxra'ng.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE CARE SUPPORT SHARE USE CUSTOMIZE > > < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL © CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY CARE ACQUISITION > <

17. www.cxra'ng.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE CARE USE CARE SUPPORT SHARE USE CUSTOMIZE > > > < < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION © CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY

18. www.cxra'ng.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE CARE USE CARE SUPPORT SHARE USE CUSTOMIZE > > > < < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION © CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY

19. www.cxra'ng.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE CARE USE CARE SUPPORT SHARE USE CUSTOMIZE SHARE SEARCH > > > < < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION © CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY

20. www.cxra'ng.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE CARE USE CARE SUPPORT SHARE USE CUSTOMIZE SHARE SHARE SEARCH > > > < < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION © CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY

21. www.cxra'ng.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE CARE USE CARE SUPPORT SHARE USE CUSTOMIZE SHARE SHARE SEARCH > > > < < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION © CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY

22. www.cxra'ng.com AWARENESS DISCOVER AWARENESS SEARCH BUY IN RESEARCH BUY IN COMPARE BUY IN DECIDE USE CARE SUPPORT SHARE USE CUSTOMIZE SHARE SHARE SEARCH > > > < < < WEB CO. WEB MOBILE BRANCH/STORE CALL CENTRE SOCIAL ACQUISITION © CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS KEY CARE > < SHARE USE

23. www.cxra'ng.com © CXRATING 2013 CUSTOMER EXPERIENCE MAPPING WITH ABACUS An Overview of CXMapping using the ABACUS toolkit from the BP Group

CX with ABACUS_Consumer_Process

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CX with ABACUS_Consumer_Process

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