Social = Me First

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One key meme from my stump speech about social applications: have to put the individual at the center of their networked world, and then build out.

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Social = Me First

  1. 1. Social = Me First Stowe Boyd [email_address] +1 703 966 9854 625 2nd St, San Francisco CA 94107
  2. 2. Re: Me <ul><li>Editor, /Message </li></ul><ul><li>&quot;Always beginning, never finished&quot; </li></ul>
  3. 3. We’re gonna party like it’s 1999 <ul><li>“ A new category of software is emerging, software intended to augment social systems . Not to change the company inadvertently, like email did, when the electronic analog of interoffice mail became something else, grew into something else by changing the way people communicated, and led a change in the structure of the company. No, this generation of software is intentional, designed from the start to guide human behavior into new paths and patterns, to counter prevailing ways of interaction. I call these social tools : software intended to shape culture. &quot; - Stowe Boyd [ Message , August 1999] </li></ul>
  4. 4. Social = Me First <ul><li>The individual is the new group </li></ul><ul><li>Me first </li></ul><ul><ul><li>my passions </li></ul></ul><ul><ul><li>my people </li></ul></ul><ul><ul><li>my markets </li></ul></ul><ul><li>The edge dissolves the center </li></ul><ul><li>Bottom-up belonging </li></ul>
  5. 5. Me, Mine, and Market Me Mine
  6. 6. Me, Mine, and Market Mine Me Market
  7. 7. The Buddylist Is The Center Of The Universe <ul><li>I am made greater by the sum of my connections, and so are my connections </li></ul><ul><li>It’s mostly connections </li></ul>
  8. 8. A World Of Discovery <ul><li>The primary abiding motivator: Discovery </li></ul><ul><li>Discovery of </li></ul><ul><ul><li>Things (a red herring: the functional domain) </li></ul></ul><ul><ul><li>Places (the Third Space) </li></ul></ul><ul><ul><li>People (who fill the places) </li></ul></ul><ul><ul><li>Self (at the still point of the turning world) </li></ul></ul>
  9. 9. Social = Me First Stowe Boyd [email_address] +1 703 966 9854 625 2nd St, San Francisco CA 94107

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