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Googlesociety s12011

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Googlesociety s12011

  1. 1. All Your Realities Are Belong To Us:<br />The <br />WikipediaGooglization<br /> of Reality<br />
  2. 2. Or <br />How the Internet Killed the __________ Star<br />
  3. 3. #t101medialife<br />@typewriter<br />
  4. 4.
  5. 5.
  6. 6. So What?<br />
  7. 7. Reality<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16. Books<br />
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25. Reality = Knowledge + credentials<br />
  26. 26. Encyclopædia Britannica1764<br />
  27. 27. Colin Macfarquhar and Andrew Bell<br />
  28. 28. Editors (small group) and experts (small group)<br />
  29. 29. MalePaleStale<br />
  30. 30. Closed Reality<br />
  31. 31.
  32. 32.
  33. 33.
  34. 34. 3,611,609 articles23,736,456 pages in total 465,057,622 edits869,846 uploaded files14,358,065 registered users<br />
  35. 35.
  36. 36. Open Reality<br />
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41.
  42. 42. Together we can create a reality that we all agree on—the reality we just agreed on.<br />
  43. 43. Wikilobbying: When money determines Wikipedia entries, reality has become a commodity<br />
  44. 44. Does latest = best?<br />
  45. 45. iPad<br />
  46. 46. iPad2<br />
  47. 47.
  48. 48. "I never considered myself a maverick."<br />John McCain on Saturday, April 3rd, 2010 in a comment on Newsweek magazine's Web site<br />
  49. 49. "He reformed Wall Street, battled big oil, made America prosper again. He's the original maverick. One is ready to lead -- McCain." -- "Broken" campaign ad, Aug. 5, 2008<br />
  50. 50.
  51. 51. War of attrition<br />
  52. 52.
  53. 53.
  54. 54. Whomever last the longest wins!<br />
  55. 55.
  56. 56.
  57. 57. Before Christ (BC) /Anno Domini (AD)<br />
  58. 58. Before Common Era (BCE) /Common Era (CE)<br />
  59. 59. Before Google (BG)/After Google (AG)<br />
  60. 60. Before Google< 1998 CE<br />
  61. 61. BG <br />
  62. 62.
  63. 63.
  64. 64.
  65. 65.
  66. 66. After Google> 1998 CE<br />
  67. 67.
  68. 68. Larry Page and Sergey Brin<br />Basically, our goal is to organize the world's information and to make it universally accessible and useful.<br />
  69. 69. And alter the very fabric of reality<br />
  70. 70. But Google is just a search company?<br />
  71. 71. Search<br />
  72. 72. PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important".<br />
  73. 73.
  74. 74. The good stuff just bubbles to the top<br />
  75. 75. @amanda_hocking<br />
  76. 76. Right?<br />
  77. 77.
  78. 78. 164,989,832 views<br />1608789.3/day<br />67032.9/hour<br />1117.2/minute<br />18.6/second<br />100K + in this class <br />
  79. 79.
  80. 80. More than search<br />
  81. 81. Don’t be evil<br />
  82. 82.
  83. 83.
  84. 84.
  85. 85. Don’t be evil?<br />
  86. 86.
  87. 87.
  88. 88.
  89. 89.
  90. 90.
  91. 91. Wikipedia + Google<br />
  92. 92. DynamicAccumulativeConsensus Reality<br />
  93. 93.
  94. 94. Baywatch reality<br />
  95. 95. Diversity<br />
  96. 96.
  97. 97.
  98. 98.
  99. 99. I reject your reality and substitute my own<br />
  100. 100.
  101. 101. Competing realities<br />
  102. 102. the latestvs.the most<br />
  103. 103. #taxes Promoted<br />#wheninaustralia<br />#singitforsniper<br />#nosleep<br />Rise & Grind<br />Team Minaj<br />Coachella<br />Kobe Bryant<br />FCAT<br />Barry Bonds<br />#taxes Promoted<br />#youlookedgooduntil<br />#agoodboyfriend<br />#dontdoit<br />Dallas Clark<br />Boy Meets World<br />Criminal Minds<br />Kobe Bryant<br />Derrick Rose<br />Indiana University<br />#taxes Promoted<br />#wheninaustralia<br />#singitforsniper<br />#followmeohteenquotes<br />Catherine Zeta-Jones<br />MCRmy<br />Vince Cable<br />Gasquet<br />EVIDENCE PIC<br />Spotify<br />
  104. 104. What does all this mean toYOUand yourMEDIA LIFE?<br />
  105. 105.
  106. 106.
  107. 107.
  108. 108.
  109. 109.
  110. 110. Has the Internet <br />killed the video star?<br />
  111. 111.
  112. 112.
  113. 113.
  114. 114. What is the <br />Media Life<br />Reality?<br />
  115. 115.
  116. 116. Can you be<br />THE MOST?<br />
  117. 117.
  118. 118. Can you be<br />THE LATEST?<br />
  119. 119.
  120. 120. Can you make your agreedreality appear?<br />
  121. 121. What reality are YOUmaking right now?<br />
  122. 122. Mark W. Bell<br />mwbell@indiana.edu<br />Twitter (typewriter)<br />Facebook<br />LinkedIn<br />And of course Google<br />

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