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10 – Media Effects<br />Who is doing what to who?<br />
Class Business<br />Announcements<br />#IUT205<br />Assignment 1 Extra Credit: 10/06<br />Assignment 1: 10/13<br />Exam 2:...
Assignment 1<br />
Last time on T205<br />
MediaControl<br />
Two CompetingValuesand a Third<br />
Cross-Ownership & Control<br />
Issues of Concern<br />
Quiz 04<br />
Pop Quiz #4<br />What novel was discussed in terms of Media Control?<br />Name one of the Big Five.<br />
Pop Quiz #4<br />What novel was discussed in terms of Media Control?<br />1984<br />Name one of the Big Five.<br />Disney,...
Who is Controlling Me?<br />
How is it Affecting Me?<br />
The Fear<br />
The Media Effects Boogey Man<br />
Is something happening to me I don’t know about or understand?<br />
Potter’s solution<br />
Proactive<br />
Not Reactive<br />
Today - MediaEffects<br />
Media Effects Are Constantly Occurring<br />
Factors Influencing Media Effects<br />
Blame<br />
Controlling The Media Effects Process<br />
Media Effects Are Constantly Occurring<br />
Categorical Thinking<br />
Hypodermic Needle<br />
Manifest Effects<br />
What we can see<br />
How We Think, Feel & Act<br />
Process Effects<br />
Seeing the whole picture<br />
Manifest reported<br />
Process Ignored<br />
Baseline & Fluctuation Effects<br />
What is your baseline?<br />
What affects my baseline?<br />
Factors Influencing Media Effects<br />
Baseline Factors<br />
Developmental Maturities<br />
Cognitive Abilities<br />
Knowledge Structures<br />
Sociological Factors<br />
Lifestyle<br />
Personal Locus<br />
Media Exposure Habits<br />
Soap for Sore Eyes?<br />
Fluctuation Factors<br />
Content Of Message<br />
Context of Portrayals<br />
Cognitive Complexity of Content<br />
Motivations<br />
States<br />
Degree of Identification<br />
Things go wrong<br />
Blame<br />
Things go right<br />
Blame?<br />
Controlling The Media Effects Process<br />
Media Literacy?<br />
Can we control anything?<br />
Media Effects<br />
Media Effects Are Constantly Occurring<br />
Factors Influencing Media Effects<br />
Blame<br />
Controlling The Media Effects Process<br />
Next – Effects II<br />
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10 mediaeffectsi

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10 mediaeffectsi

  1. 1. 10 – Media Effects<br />Who is doing what to who?<br />
  2. 2. Class Business<br />Announcements<br />#IUT205<br />Assignment 1 Extra Credit: 10/06<br />Assignment 1: 10/13<br />Exam 2: 11/10<br />
  3. 3. Assignment 1<br />
  4. 4. Last time on T205<br />
  5. 5. MediaControl<br />
  6. 6. Two CompetingValuesand a Third<br />
  7. 7. Cross-Ownership & Control<br />
  8. 8. Issues of Concern<br />
  9. 9. Quiz 04<br />
  10. 10. Pop Quiz #4<br />What novel was discussed in terms of Media Control?<br />Name one of the Big Five.<br />
  11. 11. Pop Quiz #4<br />What novel was discussed in terms of Media Control?<br />1984<br />Name one of the Big Five.<br />Disney, General Electric, News Corp, Time Warner, Viacom<br />
  12. 12. Who is Controlling Me?<br />
  13. 13. How is it Affecting Me?<br />
  14. 14. The Fear<br />
  15. 15. The Media Effects Boogey Man<br />
  16. 16.
  17. 17. Is something happening to me I don’t know about or understand?<br />
  18. 18. Potter’s solution<br />
  19. 19. Proactive<br />
  20. 20.
  21. 21. Not Reactive<br />
  22. 22. Today - MediaEffects<br />
  23. 23. Media Effects Are Constantly Occurring<br />
  24. 24. Factors Influencing Media Effects<br />
  25. 25. Blame<br />
  26. 26. Controlling The Media Effects Process<br />
  27. 27. Media Effects Are Constantly Occurring<br />
  28. 28. Categorical Thinking<br />
  29. 29. Hypodermic Needle<br />
  30. 30. Manifest Effects<br />
  31. 31. What we can see<br />
  32. 32. How We Think, Feel & Act<br />
  33. 33. Process Effects<br />
  34. 34. Seeing the whole picture<br />
  35. 35. Manifest reported<br />
  36. 36. Process Ignored<br />
  37. 37. Baseline & Fluctuation Effects<br />
  38. 38.
  39. 39.
  40. 40.
  41. 41.
  42. 42.
  43. 43.
  44. 44. What is your baseline?<br />
  45. 45. What affects my baseline?<br />
  46. 46. Factors Influencing Media Effects<br />
  47. 47. Baseline Factors<br />
  48. 48. Developmental Maturities<br />
  49. 49. Cognitive Abilities<br />
  50. 50. Knowledge Structures<br />
  51. 51. Sociological Factors<br />
  52. 52. Lifestyle<br />
  53. 53. Personal Locus<br />
  54. 54. Media Exposure Habits<br />
  55. 55. Soap for Sore Eyes?<br />
  56. 56. Fluctuation Factors<br />
  57. 57. Content Of Message<br />
  58. 58. Context of Portrayals<br />
  59. 59.
  60. 60. Cognitive Complexity of Content<br />
  61. 61. Motivations<br />
  62. 62. States<br />
  63. 63. Degree of Identification<br />
  64. 64. Things go wrong<br />
  65. 65. Blame<br />
  66. 66. Things go right<br />
  67. 67. Blame?<br />
  68. 68. Controlling The Media Effects Process<br />
  69. 69. Media Literacy?<br />
  70. 70. Can we control anything?<br />
  71. 71. Media Effects<br />
  72. 72. Media Effects Are Constantly Occurring<br />
  73. 73. Factors Influencing Media Effects<br />
  74. 74. Blame<br />
  75. 75. Controlling The Media Effects Process<br />
  76. 76. Next – Effects II<br />

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