Purpose is found at the intersection of our beliefs, our expertise and the needs of our stakeholders, not just shareholders, but customers, employees, partners, and communities.
The greatest, most profitable organizations (and the happiest people) have identified a need in the world they are uniquely positioned to fill: why they exist.
These companies and people are driven by purpose.
To discover our purpose we must articulate what we stand for and what we believe.
￼We must work to understand what each of our stakeholders want and need. We must come to know our strengths and be sure of what we do better than anyone else.
Only then, with these insights and at the intersection of these three things, can we discover our singular purpose and align our business, culture and brand with it.