Social Media Boot Camp - September 2009

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Helping businesses understand, plan and participate in social media. We take a realistic approach to educating business professionals about key platforms like Facebook, YouTube, LinkedIn, Twitter and Blogging.

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Social Media Boot Camp - September 2009

  1. 1. Helping You Understand, Plan & Participate Social Media Boot Camp
  2. 2. Social Media in 2 hours… <ul><li>Develop Understanding of Social Media </li></ul><ul><li>Is Social Media Right For Business? </li></ul><ul><li>Why Your Business Needs a Social Media Strategy </li></ul><ul><li>Review of Top Business Platforms </li></ul>Social Media Boot Camp
  3. 3. Social media are platforms for interaction and relationships , not content and ads (as with traditional “old media”)… What is Social Media? Social Media Boot Camp
  4. 4. <ul><ul><ul><ul><li>“ Another fad” </li></ul></ul></ul></ul><ul><ul><ul><ul><li>“ Just for kids or teens” </li></ul></ul></ul></ul><ul><ul><ul><ul><li>“ Used by tech geeks” </li></ul></ul></ul></ul><ul><ul><ul><ul><li>“ Not for businesses” </li></ul></ul></ul></ul><ul><ul><ul><ul><li>“ A BIG waste of time” </li></ul></ul></ul></ul>5 Most Common Misconceptions Social Media Boot Camp
  5. 5. <ul><li>4 th most popular online activity </li></ul><ul><li>Business professionals are joining the conversation </li></ul><ul><li>Think global…act local </li></ul><ul><li>The Mobile Influence </li></ul><ul><li>Nielsen Online Study (March 2009) </li></ul>The Facts About Social Media Social Media Boot Camp
  6. 6. What About Businesses? Social Media Marketing Industry Report (March 2009) Social Media Boot Camp
  7. 7. We’re Just Getting Started Social Media Marketing Industry Report (March 2009) Social Media Boot Camp
  8. 8. Business Benefits Social Media Marketing Industry Report (March 2009) Social Media Boot Camp
  9. 9. Developing Your SM Strategy Walk Before You Run! Targeted Audiences Business CommunicationsObjectives Influence Through Interaction Social Media Boot Camp
  10. 10. How to Make Your SM Strategy Work? <ul><li>Help Others i.e., Business Karma </li></ul><ul><li>Provide Useful Information </li></ul><ul><li>Genuine Engagement </li></ul><ul><li>Relationships 101 </li></ul>Social Media Boot Camp
  11. 11. Overview of Top Social Networking Sites Your bulletin board Entertainment-focused network World’s largest cocktail party Your interactive resume Social Media Boot Camp
  12. 12. Increase in Unique Visitors, August 2009 122 million ( 196% ) 56 million ( -4.8% ) 24 million ( 803% ) 14 million ( 89% ) Social Media Boot Camp
  13. 13. Social Media Boot Camp Navigating Through the Networks
  14. 14. Social Media Boot Camp 101 What is Facebook? <ul><li>Facebook is a social utility that helps people communicate more </li></ul><ul><li>efficiently with their friends, family and coworkers. ( Facebook) </li></ul><ul><li>More than 200 million active users </li></ul><ul><li>Two-thirds of users are out of college </li></ul><ul><li>Fastest growing demographic is those 35 years old and older </li></ul><ul><li>The Largest Social Networking Site! </li></ul>
  15. 15. Social Media Boot Camp 101 Facebook Fan Page <ul><li>Fan Page – </li></ul><ul><li>Have the ability to have friends, add pictures, and have walls that fans can post on </li></ul><ul><li>Pages communicate by “updates” which show on the update tab or a person’s wall if they’re a fan and have allowed the page to show updates. </li></ul><ul><li>Pages can have applications as well. </li></ul>
  16. 16. Social Media Boot Camp 101 Facebook Group <ul><li>Group – </li></ul><ul><li>Have administrators that manage the group, approve applicants or invite others to join </li></ul><ul><li>Administrators can also appoint “officers” who are nominally in charge – however, being an officer doesn’t mean the person has the ability to administer the group </li></ul><ul><li>Because of these privacy settings, Facebook’s groups are analogous to clubs in the offline world. </li></ul>
  17. 17. Social Media Boot Camp 101 Better for Business? Winner: Fan Page Function Fan Page Group Security & Control X Reach & Exposure X Applications X Events X X
  18. 18. Social Media Boot Camp 101
  19. 19. Social Media Boot Camp 101 What is LinkedIn? <ul><li>LinkedIn allows registered users to maintain a list of contact </li></ul><ul><li>details of people they know and trust in business. The people in </li></ul><ul><li>the list are called Connections . </li></ul><ul><li>More than 40 million registered users </li></ul><ul><li>50% of members are outside the U.S. </li></ul><ul><li>Executives from all Fortune 500 companies members </li></ul><ul><li>Only site focused primarily on business! </li></ul>
  20. 20. Social Media Boot Camp 101 LinkedIn Answers <ul><li>Ask questions from those in your network </li></ul><ul><li>Categorize questions </li></ul><ul><li>Gain valuable insight and knowledge from your network or… </li></ul><ul><li>You can “Suggest an expert” if you have a recommendation of someone that can better answer the question </li></ul>
  21. 21. Social Media Boot Camp 101 LinkedIn Groups <ul><li>300,000 Groups </li></ul><ul><li>Both organizations and companies </li></ul><ul><li>Users can choose to keep track and participate in the discussion when they feel its most appropriate </li></ul><ul><li>Groups can be used to keep users updated on their services and products </li></ul>
  22. 22. Social Media Boot Camp 101
  23. 23. Social Media Boot Camp Blogging Basics
  24. 24. What is a blog? Social Media Boot Camp Corporate Blog: Can be used internally to enhance corporate communication and culture or externally for marketing, branding or PR purposes Type of website maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video ( Wikipedia)
  25. 25. <ul><ul><ul><li>L ead The Conversation </li></ul></ul></ul><ul><ul><ul><li>L ink, Link, Link </li></ul></ul></ul><ul><ul><ul><li>L ess Is Always More </li></ul></ul></ul><ul><ul><ul><li>L et Others Contribute </li></ul></ul></ul>The 4 L’s of Blogging Social Media Boot Camp
  26. 26. <ul><ul><ul><li>Compared to Blogger & Typepad </li></ul></ul></ul><ul><ul><ul><li>Easy To Use </li></ul></ul></ul><ul><ul><ul><li>Customizable </li></ul></ul></ul><ul><ul><ul><li>Best SEO </li></ul></ul></ul>Why WordPress? Social Media Boot Camp
  27. 27. Social Media Boot Camp
  28. 28. Any Questions? Social Media Boot Camp
  29. 29. Matt Batt [email_address] (847) 201-6588 x222 www.pipelinemediarelations.com www.storyassistant.com Social Media Boot Camp

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