Integrating SEO & Social Like • Comment • Share1
Why did we merge our teams? Search has changed over the last few years.Quality of content/ signals of Bing & Google now incorporate Socialquality become most important & Signals as key factors in determiningto search engines rankings 2
Bing & Google will expand the use of social signals on the search results pages and social’s impact is only growing!3
Twitter & Facebook, App Search, etc are siloed,but we still need to compete to rank well on thesenew platforms.4
Increasing share of voice in SERPS with brandedsocial properties5
Still, Most Consumers Still Start with Engines…
Using search optimization tools and tactics insocial publishing: More important than ever.
What you need to do.Succeed in 2012 by Taking a holistic approach to Social Media & Optimizationto:• Improve social signals & positively impact rankings• Rank well within siloed platforms• Ensure that content is discoverable in all platforms and all channels• Continually optimize social content and execution9