Facebook 101

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A basic Facebook overview for my colleagues who don't understand how it works and why we are using it.

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  • Facebook 101

    1. 1. 101 <ul><li>What is it? </li></ul><ul><li>How does Augsburg use it? </li></ul><ul><li>Opportunities & Challenges </li></ul><ul><li>Questions & Discussion </li></ul>
    2. 2. What is it? <ul><li>Facebook is: </li></ul><ul><ul><li>Free social networking website (a place for people to connect online) </li></ul></ul><ul><ul><li>6 th most visited site in the United States </li></ul></ul><ul><ul><li>Started by a Harvard student in 2004, collegiate start and base, but now available to anyone ages 13 and up. </li></ul></ul>
    3. 3. Facebook Stats 1/5/09: <ul><li>The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report </li></ul><ul><li>The 55+ demo is not far behind with a 194.3% growth rate </li></ul><ul><li>The 25-34 year population on Facebook is doubling every 6 months </li></ul><ul><li>There are more females (55.7%) than males (42.2%) </li></ul><ul><li>The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago. </li></ul><ul><li>Take away? Facebook is being rapidly adopted by parents and professionals. </li></ul>
    4. 4. How does Augsburg use it? <ul><ul><li>Profiles/ People </li></ul></ul><ul><ul><ul><li>Auggie Eagle </li></ul></ul></ul><ul><ul><ul><li>Augsburg Galleries </li></ul></ul></ul><ul><ul><ul><li>Staff/Faculty/Students </li></ul></ul></ul><ul><ul><li>(Fan) Pages </li></ul></ul><ul><ul><ul><li>Augsburg College </li></ul></ul></ul><ul><ul><ul><li>Auggies International </li></ul></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><ul><li>Augsburg Stewards </li></ul></ul></ul><ul><ul><ul><li>Focus the Nation </li></ul></ul></ul><ul><ul><ul><li>Augsburg College Democrats </li></ul></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><ul><li>StepUP Gala </li></ul></ul></ul><ul><ul><ul><li>Alumni/Student Networking Event </li></ul></ul></ul>*Over 6,000 people have “Augsburg College” located somewhere in their profile.
    5. 5. Closer Look: Auggie Eagle <ul><ul><li>Auggie Eagle Profile </li></ul></ul><ul><ul><ul><li>Created November 2008 </li></ul></ul></ul><ul><ul><ul><li>Within 1 week, 60 friends </li></ul></ul></ul><ul><ul><ul><li>Within 1 month, 100 friends </li></ul></ul></ul><ul><ul><ul><li>After NOW@Augsburg email, 160 friends </li></ul></ul></ul><ul><ul><ul><li>As of 1-29-09, 275 friends </li></ul></ul></ul><ul><ul><ul><li>Updated daily by ACR & MAR/COMM </li></ul></ul></ul><ul><ul><ul><ul><li>News Feed </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Requests </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Applications </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Sponsor (more on this later) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>“ Poke” </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Photos </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>“ tagging” </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Suggested Friends </li></ul></ul></ul></ul>
    6. 6. Opportunities <ul><ul><li>Engage Alumni and Students at a place that the average user spends 20 minutes of their day. </li></ul></ul><ul><ul><li>Advertise events happening on and off campus </li></ul></ul><ul><ul><li>Appear up-to-the minute with Alumni and students, domestically and international (english only platform) </li></ul></ul><ul><ul><li>Glean information not found through our own NetCommunity software (interests, hobbies, work info, family info, email address) </li></ul></ul>
    7. 7. Challenges <ul><ul><li>Quantifying their engagement </li></ul></ul><ul><ul><li>Must go through each profile in order to get their information & privacy/ethical concerns </li></ul></ul><ul><ul><li>Event RSVP’s must be double confirmed </li></ul></ul><ul><ul><li>We can’t control what others create for groups, events, pages, and what they say about Augsburg. </li></ul></ul>
    8. 8. Questions & Discussion

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