Information Deck
June 2016
storiad.com
@storiad
© 2016 Storiad, Inc.
2
Storiad is a Provide a Platform company serving the bookselling industry. Our
subscription-based software & database sol...
3
Intellectual Property – Patent Pending
System and Method for Digital Bookselling Campaigns Development
Our approach to t...
4
Getting from Here à There
Vision | Mission | Values
Vision
To be synonymous with the
business of bookselling
Mission
To...
Crazy Amount of
Competition
850,000+ new titles
introduced into the US book
market every year, selling an
average 250 unit...
6
Here’s the Solution
Smart Bookselling Tools. Powerful Bookselling Campaigns.
Three Step Process.
Choose
Authors choose t...
Get Organized
Build Software Platforms
Conduct Market Research
Build Outreach Platforms
Reach Readers à
Sell Books
Track ...
8
Storiad’s Target Market
The US Bookselling Market
Titles Published/Yr. Avg. Mktg Spend/Yr. Market Size
550,000 650,000 7...
Target Customers
Customer Characteristics
Ready to
get proactive
25 – 55
years old
Female and
male
Tech literate
Middle in...
Methods
ü Digital (B2B + B2C)
ü Direct contact (B2B)
ü Trial campaigns
ü In-Person (e.g. conferences)
ü Brand ambassa...
11
Marketing &
publicity services
provided by
book publishers
Competitive Threats
Universe of Bookselling Options
Marketin...
Business Model - Revenues
Recurring Software (Saas) & Database (DBaaS) Subscription Fees
SaaS + DBaaS Revenue Streams
Plan...
Launch 2016 -2017
13
Growth Plan
Growing the Business 2016 – 2020
6,000 Customers
$258K/mo Revenue
Growth 2018 - 2020
14,0...
14
The Team
Co-Founders Ramzi & Nathan
have funded, designed, and built Storiad
Ramzi S. Hajj, Co-Founder
Ramzi is respons...
Optimization the
Platform for Scale & ROI
15
Raise & Use of Funds
We’re raising a $500,000 Seed Round
1 2
Ramp Up Sales &
...
For More Information
Ramzi S. Hajj
ramzi@storiad.com
626.676.4142
Thank You
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Storiad Information Deck

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Storiad is a Provide a Platform company serving the bookselling industry. Our subscription-based software & database solutions allow authors to go about the business of selling books without worrying about their bookselling infrastructure.

All from a single, integrated platform.

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Storiad Information Deck

  1. 1. Information Deck June 2016 storiad.com @storiad © 2016 Storiad, Inc.
  2. 2. 2 Storiad is a Provide a Platform company serving the bookselling industry. Our subscription-based software & database solutions allow authors to go about the business of selling books without worrying about their bookselling infrastructure. All from a single, integrated platform. Meet Storiad An Introduction
  3. 3. 3 Intellectual Property – Patent Pending System and Method for Digital Bookselling Campaigns Development Our approach to the business of digital bookselling is novel. We take the technologies authors are familiar with, tweak them, and combine them on one platform for more efficient, powerful, and affordable bookselling outcomes.
  4. 4. 4 Getting from Here à There Vision | Mission | Values Vision To be synonymous with the business of bookselling Mission To provide the smart bookselling solutions authors need to reach the bookselling goals authors want Values Dedicated to providing bookselling tools that are easy to use, quantifiably effective, and affordable
  5. 5. Crazy Amount of Competition 850,000+ new titles introduced into the US book market every year, selling an average 250 units/title 5 Here’s the Problem Selling Books Sucks Too Expensive Lack of affordable book marketing options Frustration Poor market awareness = poor book sales Poor Support Options 95%+ of authors responsible for own book marketing
  6. 6. 6 Here’s the Solution Smart Bookselling Tools. Powerful Bookselling Campaigns. Three Step Process. Choose Authors choose their digital platform elements from the options below: Build Authors use those elements to build customized digital bookselling campaign Manage Authors run & manage an affordable, long-lasting digital bookselling campaign Planning Networking Marketing Research Messaging SocialVideo Guidelines ResourcesTracking
  7. 7. Get Organized Build Software Platforms Conduct Market Research Build Outreach Platforms Reach Readers à Sell Books Track Resources Storiad Campaign Development Process Our Planning Platform is a drag-and-drop system to collect, organize, & manage campaign-related information and assets Our Author Networking Platform is a LinkedIn-inspired, bookselling- oriented social networking service Our ePressKit™ is an SaaS marketing platform serving as the focal point of every digital campaign Our Book Industry Contacts Database is an DbaaS w/ 17,000+ records Similar to MailChimp, authors customize their messaging campaigns, send emails, and track results Our Virtual Author Event Platform is a Webinar-based platform for live author- reader events Similar to Hootsuite, authors control their various social profiles within the context of their Storiad bookselling campaign Customizable data visualizations Our step-by-step networking, research, and marketing guidelines make it easy to run effective bookselling campaigns Find & post answers to bookselling- related issues How it Works The Process from A à Z 7
  8. 8. 8 Storiad’s Target Market The US Bookselling Market Titles Published/Yr. Avg. Mktg Spend/Yr. Market Size 550,000 650,000 750,000 850,000 950,000 1,050,000 1,150,000 $1,150 $632,500,000 $747,500,000 $862,500,000 $977,500,000 $1,092,500,000 $1,207,500,000 $1,322,500,000 $950 $522,500,000 $617,500,000 $712,500,000 $807,500,000 $902,500,000 $997,500,000 $1,092,500,000 $750 $412,500,000 $487,500,000 $562,500,000 $637,500,000 $712,500,000 $787,500,000 $862,500,000 $550 $302,500,000 $357,500,000 $412,500,000 $467,500,000 $522,500,000 $577,500,000 $632,500,000 $350 $192,500,000 $227,500,000 $262,500,000 $297,500,000 $332,500,000 $367,500,000 $402,500,000 US Bookselling Market Value Matrix AverageMarketing Spend/Book/Year Books Published in US/Year
  9. 9. Target Customers Customer Characteristics Ready to get proactive 25 – 55 years old Female and male Tech literate Middle income No formal mktg support Understands need for DIY mktg Limited mktg budget Average : $750/yr 9
  10. 10. Methods ü Digital (B2B + B2C) ü Direct contact (B2B) ü Trial campaigns ü In-Person (e.g. conferences) ü Brand ambassadors ü Partnerships ü Co-Branded White Labeling 10 Sales Strategy Customer Acquisition Methods & Costs Acquisition Costs & LTV ü Cost to acquire (5 Yr Avg): $258 ü Est customer LTV (5 Yr Avg): $629 Marketing Goal To create and keep customers
  11. 11. 11 Marketing & publicity services provided by book publishers Competitive Threats Universe of Bookselling Options Marketing & publicity services offered by boutique consultancies DIY marketing & publicity by authors Freelance marketing & publicity consultants
  12. 12. Business Model - Revenues Recurring Software (Saas) & Database (DBaaS) Subscription Fees SaaS + DBaaS Revenue Streams Planning à One-off Video à One-off Marketing à Monthly Social à Monthly Research à Monthly Guidelines à One-off Messaging à Monthly 12 Year%1 Year%2 Year%3 Year%4 Year%5 #"of"Customers 6,000 9,000 14,000 20,000 27,000 $/customer $516 $567 $624 $686 $755 Direct"Sales"(indv.) $3,093,075 $5,103,574 $8,732,782 $13,722,943 $20,378,570 White"Label"Sales"(Co.s) $0 $51,036 $436,639 $1,372,294 $4,075,714 Total"Revenues $3,093,075 $5,154,609 $9,169,421 $15,095,237 $24,454,284 Total"Expenses $1,531,500 $2,526,975 $3,411,416 $5,117,124 $6,908,118 Net%Income%(EBITDA) $1,561,575 $2,627,634 $5,758,005 $9,978,113 $17,546,166 NI#Margins 50.49% 50.98% 62.80% 66.10% 71.75% CAC#(Tot.#Exp./##Cust.) $255 $281 $244 $256 $256 Projected%Financials Projected financials available
  13. 13. Launch 2016 -2017 13 Growth Plan Growing the Business 2016 – 2020 6,000 Customers $258K/mo Revenue Growth 2018 - 2020 14,000 Customers $764K/mo Revenue Growth 2020+ $2.01MM/mo+ Revenue 1% of an 850,000+ book market 2% of an 850,000+ book market 3% of an 850,000+ book market 27,000+ Customers
  14. 14. 14 The Team Co-Founders Ramzi & Nathan have funded, designed, and built Storiad Ramzi S. Hajj, Co-Founder Ramzi is responsible for operations, marketing, and business development. With an BA and MBA in Economics & Statistics from the University of Chicago, Ramzi was the co-founder of Retroliner, Inc. Nathan Tyler, Co-Founder Nathan is responsible for technology development and implementation. A sought-after member of the WordPress and BuddyPress dev communities, Nathan is the founder of Tyler Digital, LLC.
  15. 15. Optimization the Platform for Scale & ROI 15 Raise & Use of Funds We’re raising a $500,000 Seed Round 1 2 Ramp Up Sales & Marketing Business Development Improve performance & deliver value, esp for publishing companies Scale inside sales team & develop outbound sales practices Partner w/ publishing companies, esp for SaaS/ DbaaS White Labeling 3 Three Goals
  16. 16. For More Information Ramzi S. Hajj ramzi@storiad.com 626.676.4142 Thank You

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