Storeslytics - Mobile banking in Belgium

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An analysis of the Mobile Banking market in Belgium.
Find out who are the leaders, challengers and how the market performs in Belgium.

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Storeslytics - Mobile banking in Belgium

  1. 1. Mobile Banking in BelgiumMarket data and analysis12/11/2012
  2. 2. Belgium App Store672 303apps on the belgium App Store made by170 660 companies64 177 apps in french, 28 392in dutch and25290in both languages1 509 590 ratings left on the apps by belgiumcustomersiPad represents 39% of the available apps12/11/12 © 2012 Storeslytics 2
  3. 3. Belgium App Store 1,48 € 996 428 € Average price of an app Overall App Store value 2,06 € 1,34 € Average price of an iPad app Average price of an iPhone App12/11/12 © 2012 Storeslytics 3
  4. 4. The categories Games 17.1 18.2 Education Entertainment Lifestyle 2.8 Books 2.8 10.7 Utilities 3.3 Business Travel 3.8 Music 5.3 9.3 Refrence Productivity 5.8 Sports 7.5 6 7.4 Others12/11/12 © 2012 Storeslytics 4
  5. 5. The categoriesMedical apps are the most expensive with anaverage price of 5,2 € per appEducationapps cost 151 816 € which is 15% ofthe App Store value58% of the Top 100 most profitable apps aregames12/11/12 © 2012 Storeslytics 5
  6. 6. Financial apps Top 5 - iPhoneThere is 14 053 financialapps 1 Bankin’ 2 EasyBanking#1 financial app at the 53rdposition of the App Store 3 MyING.be 4 KBC BankingAverage position of the Top 5 5 Belfius Direct MobileFinancial app at the 175thposition Top 5 - iPad 1 EasyBankingHigh stability of the 2 KBCBanking for iPadFinancialTop 5over the past month 3 INGBankieren 4 Belfius Direct Banking 5 Stock Market HD12/11/12 © 2012 Storeslytics 6
  7. 7. Financial apps by ratings Top 10 - Most reviewedThere is 7 725 reviews on 76financial apps 1 Bloomberg 2 42 2 MyING.beBloomberg is the most 1 35rated app with 762 3 iXpenseIt Lite 8reviews and an 4 iXpenseIt + Income 19 7average grade of 3,5 19 5 KBC Bankingstars on5 2 18 6 Belfius Direct Mobile 9 17 7 Paypal 5 1612/11/12 © 2012 Storeslytics 8 KBC Banking for iPad 67
  8. 8. ConclusionHigh stabilityof the Top 5 lead by the largest banksHigh satisfaction rate (3.1 / 5), #12 on 41categoriesTradingapps are still missing – Few trading apps – 1st app at the 11th position – No Belgian pure player trading app12/11/12 © 2012 Storeslytics 8
  9. 9. About storeslytics.comWe know that the mobilealready changed the habits of millions ofpeople in the world. We believe that this success is also due to the easeof use of the mobile app stores.We believe that a good app is nothing without a goodmarketing plan and we noticed that theexistingtoolsdoesn’tprovideenoughdata.Since 2011 we collected over 15 million data on the stores and200 000 more each day to help marketing teams prepare, build andoptimize their apps positioning.Follow us on Twitter on @storeslytics ... or contact us by email contact@storeslytics.com12/11/12 © 2012 Storeslytics 9
  10. 10. Thank you !Jean-François GRANGFounder & CEOjfgrang@storeslytics.com

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