Why 2015 is the Year of Copy Data
In this Webinar You Will Learn:
Available On Demand
1. What EXACTLY is Copy Data
2. How Copy Data Solutions Are Delivered
3. The Requirements of Copy Data
For audio playback and Q&A go to:
http://bit.ly/2015CopyData

Our Speakers
Steve, The Storage Alchemist, is the Vice President of Technology & Evangelism for Catalogic
Software. Steve has the unique ability to boil technology speak down into real business value. Steve
has been a storage industry professional for over 20 years. Over the course of the last decade, Steve
has helped a number of companies, including: Connected Corporation, Avamar and Storwize talk
about the value of their technology in the industry and help them become acquired by, Iron Mountain,
EMC and IBM. Steve is a professional blogger (www.thestoragealchemist.com) and noted industry
speaker.
George Crump is the founder of Storage Switzerland, the leading storage analyst focused on the
subjects of big data, solid state storage, virtualization, cloud computing and data protection. He is
widely recognized for his articles, white papers, and videos on such current approaches as all-flash
arrays, deduplication, SSDs, software-defined storage, backup appliances, and storage networking.
He has 25 years of experience designing storage solutions for data centers across the US.

● Analyst firm focused on storage, cloud
and virtualization
● Knowledge of these markets is gained
through product testing and interaction
with end users and suppliers
● The results of this research can be
found in the articles, videos, webinars,
product analysis and case studies on
our web site:
http://storageswiss.com
Who Is Storage Switzerland?

Company
Who: Leading Software Provider of Intelligent Copy Data Management
Founded: 1996
Headquarters: Woodcliff Lake, NJ
Offices: US, EMEA
Technology
• 25 pending and issued patents
• Products include: ECX™ and DPX™
- Copy Data Management – leverage your data copies
- Heterogeneous Data Protection – instant mountable access
Customers
Thousands of satisfied customers WW
3
Our Belief Data is more critical to business than ever. Business must leverage
their data copies to deliver operational efficiencies, while
simultaneously delivering greater business agility. The next great
leap in Data Management will be Copy Data Management.

Polling Question
How Many Copies of Data Do You Make?
A) Backups Only
B) Backups and Replicas
C) Backup, Replicas, TestDev
D) Backup, Replicas, TestDev, Compliance
E) Backups, Replicas, TestDev, Compliance,
Analytics

Polling Question
How Many Copies of Data Do You Make?

Why and What is Copy Data
Management?

Why Do We Need All These Copies?
• The Reasons Are
Legitimate (backups,
replicas, test/dev,
compliance, analytics)
• Access to copies often
needs to be instant, can’t
wait for a copy to be
created
• Copies need to be
maintained for a long time

The Result is Copy Data is out of
Control
Time
StorageGrowth
Resilient workload
Tape Backup
Disk Backup
Compliance workload
Test/Dev workload
Big Data workload
1
23
23
1
6
?
Primary Data Growth
Primary Data
~35%
Copy Data
Managemen
t
Gap
50+
IDC, The Copy Data Problem: An Order of Magnitude Analysis, doc #239875

What is Copy Data Management?
• Process to reduce and
repurpose copy data
• Process to manage
distribution of copy data
• Process to FIND data within
those copies

Copy Data Methods

The Split Write Method

The Managed Snapshot Method

The Application Snapshot Method

What Are The Requirements of Copy
Data?
• Manage Copies
• Orchestrate Copy Delivery
• Analyze Copy Use

Copy Data Management
• Control over how initial
copies are made
• Policies on how copies are
distributed
• Policies on how copies are
expired

Copy Data Orchestration
• Controls how copy is
presented to use cases
(backup, replica, test/dev,
compliance, analytics)
• Automates how and when
that presentation is
performed

Copy Data Analysis
• Establish relationships
between objects
• Track Data Lifecycle
• Establish provenance and
value

Catalogic ECX
Manage, Orchestrate and Analyze
Copy Data across your Enterprise and Cloud
Instant Copy Data Management

Catalogic Intelligent Copy Data Management Platform
19
Enterprise Storage Catalogic ECX
Non-disruptive Operations
Proven Efficiency
Seamless Scalability
World-class snapshot and
replication capabilities
Copy Data Management
Platform
Manage, Orchestrate and
Analyze Copy Data
across your Enterprise
and Cloud
Use Cases
Copy Data Leverage
Next Gen Data Protection
Hybrid Cloud “Killer App”
Copy Data Analytics
Clustered File Systems Converged
Infrastructure
Flash Infrastructure
Optimization
Deployments

ECX Intelligent Copy Data Management Platform
Managing the Full Lifecycle of Copy Data
20
Orchestrate AnalyzeManage
Manage, Orchestrate and Analyze Copy Data
across your enterprise and cloud leveraging ECX’s Actionable Catalog

© Wikibon 2008© Wikibon 2014 Research Underwritten by Catalogic Software www.wikibon.org
Impact of Snapshot Catalog on 20
Filers
No ECX ECX
3-year Cost of Backup Management $997,920 $598,752
3-year Cost of Backup Hardware & So ware $1,108,800 $665,280
3-year Storage Management Cost $1,663,200 $1,214,136
3-year Cost of Storage (Harware, So ware) $1,848,000 $1,459,920
ECX License Cost $0 $106,600
Total Cost $5,617,920 $4,044,688
$5,617,920
$4,044,688
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
3-yearTotalCostofNetAppStorage
(Storage,Management,Backup&Licenses)
Impact of Catalogic ECX So ware on Total Cost of 20 NetApp Filers (800TB)
Not having a Catalog of NetApp Snaps increases Total 3-year Filer & Backup Costs by 39%
Source: Wikibon August 2014 - See Notes for Assumptions
21http://catalogicsoftware.com/en/resources/catalog-software-solves-copy-chaos
39%

© Wikibon 2008© Wikibon 2014 Research Underwritten by Catalogic Software www.wikibon.org
Impact of Snapshot Catalog on 20
Filers
22
No ECX ECX
3-year cost of Business Users $2,550,000 $1,938,000
3-year Cost of Developers, QA & Tes ng $1,080,000 $820,800
3-year Cost of Storage (Hardware, So ware) $1,848,000 $1,459,920
3-year Storage Management Cost $1,663,200 $1,214,136
3-year Cost of Backup Hardware & So ware $1,108,800 $665,280
3-year Cost of Backup Management $997,920 $598,752
ECX License Cost $0 $106,600
Total Cost $9,247,920 $6,803,488
$9,247,920
$6,803,488
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
$9,000,000
$10,000,000
3-yearTotalCostofNetAppStorage(Storage,
Management,Backup,Development&Licenses)
Impact of Catalogic ECX So ware on Total Cost of 20 NetApp Filers (800TB)
Not having a Catalog of NetApp Snaps increases Total 3-year Filer & Backup Costs by 36%
Source: Wikibon October 2014 - See Footnotes for Assumptions

How Do You Leverage Your Copy Data Today?
Answer: You Don’t!
• Businesses make multiple copies of
their data why?
– Snaps are easy to ‘turn on’
– IT hopes to use them for recovery
– IT hopes to use them for other
business solutions
• The reality.
– Snaps rarely get utilized and
sit just sit idle
– Too difficult to use for recover; there is
no catalog
– No way to ‘leverage’ for other business
solutions as there is no automation
– Orchestration with systems
infrastructure is also needed for most
use cases
23

Leverage Your Copy Data Today with Catalogic ECX
Operationally efficient Copy Data deployment
is critical to drive down cost and complexity
– Simple process to consistently configure and
deploy snapshots, SnapMirrors and SnapVaults
across your environment or cloud
– Leverage call center skills for monitoring
workflows and managing exceptions for service
level reporting and impact
Leverage the application consistent data
copies in your enterprise that you can’t
today
– For Recovery, Automated DR, Test/Dev.
DevOps, Analytics, etc.
– Orchestrate storage (SnapMirrors, SnapVaults
and FlexClones) Hypervisor infrastructure and
location
– Auditable orchestration step-by-step process and
testable daily
– Workflows can provide “fenced” environments,
which can be tested, then either promoted to
production or cleaned up
– Workflows can be scheduled or ad hoc
24

Traditional Data Protection / Management
25
Primary Storage
VMware
Snapshots
Vault Mirror
Cloud
System Level
Recovery
DR Site, CloudLocal Site
Site Level
Recovery
File Level
Recovery
Backup / Media
Servers
VTL, PBBA
Replication
=
High impact,
inefficient
Multiple
BU products=
Slow
restore=
Complex,
costly, slow=
Tape

Traditional Data Protection / Management
Recovery via snapshots
• First use case for Copy Data
Management
• Requires legitimate
protection/recovery process
• Requires a catalog, automation and a
daily process to ensure proper
protection
– Just like backup today
• Most likely need to run in parallel to
current backup paradigm before fully
endorsed
Business Benefits:
• All snaps fully cataloged, local,
remote & cloud
• Fastest backup available
• Fastest recovery available
– Instant access
• Tape archive preserved or moved to
cloud storage
• Dramatic reduction of CapEx and
Opex
26
Primary Storage
VMware
Snapshots
Vault Mirror
Cloud
System Level
Recovery
DR Site, CloudLocal Site
Site Level
Recovery
File Level
Recovery

Copy Data Management: Disaster Recovery
• Costly backup licenses
• Costly replication licenses
• Complexity – media servers (2), replication policies
• No replication management / auditing / reporting
• Hard to meet protection windows – poor RPO
• Requires much ‘brittle’ scripting – order dependent
• CPU / Network burden
• Poor RTO
• Redundant – you already have the data copies
• Requires storage experts on staff 24x7
• Requires much ‘brittle’ scripting
– Retuning to original state difficult / non-existent
• More costly software licenses
• Additional media server
• More expensive storage
• Slow recoveries
• CPU / Network tax
• RTO ‘good’ for some data not all data
• Redundant, time consuming, error prone
• Requires storage experts on staff
27

Copy Data Management: Disaster Recovery
• Simplicity!!!
• Leverage storage you already own
• Leverage storage services you already own
• Leverage data you already manage
• Snapshot, SnapVault® and SnapMirror®
management / auditing / reporting
• Simple point-click automation / orchestration
• Auditable, repeatable best practices
• NO MORE scripting!
• Meet all business RPOs
• Scalable solution
• Instant mountable access
• ECX drives entire process including
– Promoting to production
– Clean up / tear down
• No additional:
– Software
– Media servers
– Expensive storage
• Little to no CPU / Network tax
• RTO great for all data
• NO MORE scripting!
• Testable DAILY!
• Promote to production or tear down with the
push of a button
28

Thank you!
Storage Switzerland
http://www.storageswiss.com
gcrump@storage-switzerland.com
StorageSwiss on Twitter:
http://twitter.com/storageswiss
StorageSwiss on YouTube:
http://www.youtube.com/user/storageswiss
Catalogic
http://www.catalogicsoftware.com
Catalogic on Twitter:
http://twitter.com/CatalogicSW
Tegile on Facebook:
http://www.facebook.com/CatalogicSW

Why 2015 is the Year of Copy Data
For complete Audio and Q&A please register for the On Demand Version at:
http://bit.ly/2015CopyData