The model for ER/PR was built on the premise of generating earned media and corporate/brand reputation by pushing and placing the desired message.
The new model requires much more of a corporation or brand – yes, we’re still pushing and placing our desired message.But now we have to pull from others, participate in conversations, partner with consumers, thought leaders, “journalists” of all types and produce and co-produce content that is interactive, ongoing and always evolving. We have channel explosion!
Technology enables the capability that….Technology enables the connectivity that….Technology enables the context for new spaces to conduct conversations and share experiences.
MeganBen - Animate this one at a time. Open to another format.
Social and Community for NYU
////////////////////////////////////////////////////////////////////////////////////Social & CommunityPresented by Michael Wilson forNew York University School of Continuing andProfessional StudiesRachelle Spero, Adjunct ProfessorContact: firstname.lastname@example.org
Landscape / Google+• Google+ has experienced impressive,even unprecedented growth to 25 millionusers, but it still has a ways to go andmany problems to address.• One key element of Google+ is a focuson targeted sharing within subsets ofyour social group, which are whatGoogle calls Circles. Circles are simplysmall groups of people that you can shareto, each with names like friends, family,classmates and co-workers.
Content & Context• The internet is full of content, but it’s thecontext in which we view that content is whatmakes it special and inherently digital.• I hope that Content & Context become aframework for you to evaluate technologies tomake meaningful decisions around what trendsmake sense for your brands and/or clients.
Social Media StrategiesFacilitate• Augmenting and facilitating existing conversations throughoutthe social media arenaAggregate• Bringing together existing conversations in the brand’s ownspaceSyndicate• Bringing together existing conversations in the brand’s ownspaceSponsor• Positioning the brand adjacent to existing conversation andcontent