////////////////////////////////////////////////////////////////////////////////////Social & CommunityPresented by Michael...
Introduction
About Me
About Me / Advertising
About Me / Gaming
About Me / Digital
////////////////////////////////////////////////////////////////////////////////////What is Social?
Everything is Social
Social is Identity
Social is Conversation
Social is Community
Social Media Fragmentation
Landscape
17Niche Social is Worth Noting
Landscape / Google+• Google+ has experienced impressive,even unprecedented growth to 25 millionusers, but it still has a w...
Content & Context
Content & Context• The internet is full of content, but it’s thecontext in which we view that content is whatmakes it spec...
21Community is the Intersection
Traditional Communications
The Social Model is Evolving
Never Before……have individualspossessed the ability andexpectations to interactso deeply withcompanies, and eachother, to ...
Technology isn’t leadingCapability breeds expectations.Connectivity adds sources.Context is the “Medium.”
////////////////////////////////////////////////////////////////////////////////////Social Strategy & Execution
Social Media StrategiesFacilitate• Augmenting and facilitating existing conversations throughoutthe social media arenaAggr...
Facilitate
Aggregate
Syndicate
Sponsor+
The Pillars Social Media Execution
Listen
Strategy
Identity
Execute
////////////////////////////////////////////////////////////////////////////////////Questions / Discussion
38Growing Up Social—Kids and Facebook The Wisdom ofCrowdsThe Future of Social
Social and Community for NYU
Social and Community for NYU
Social and Community for NYU
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  • The model for ER/PR was built on the premise of generating earned media and corporate/brand reputation by pushing and placing the desired message.
  • The new model requires much more of a corporation or brand – yes, we’re still pushing and placing our desired message.But now we have to pull from others, participate in conversations, partner with consumers, thought leaders, “journalists” of all types and produce and co-produce content that is interactive, ongoing and always evolving. We have channel explosion!
  • Technology enables the capability that….Technology enables the connectivity that….Technology enables the context for new spaces to conduct conversations and share experiences.
  • MeganBen - Animate this one at a time. Open to another format.
  • Social and Community for NYU

    1. 1. ////////////////////////////////////////////////////////////////////////////////////Social & CommunityPresented by Michael Wilson forNew York University School of Continuing andProfessional StudiesRachelle Spero, Adjunct ProfessorContact: me@stopwilson.com
    2. 2. Introduction
    3. 3. About Me
    4. 4. About Me / Advertising
    5. 5. About Me / Gaming
    6. 6. About Me / Digital
    7. 7. ////////////////////////////////////////////////////////////////////////////////////What is Social?
    8. 8. Everything is Social
    9. 9. Social is Identity
    10. 10. Social is Conversation
    11. 11. Social is Community
    12. 12. Social Media Fragmentation
    13. 13. Landscape
    14. 14. 17Niche Social is Worth Noting
    15. 15. Landscape / Google+• Google+ has experienced impressive,even unprecedented growth to 25 millionusers, but it still has a ways to go andmany problems to address.• One key element of Google+ is a focuson targeted sharing within subsets ofyour social group, which are whatGoogle calls Circles. Circles are simplysmall groups of people that you can shareto, each with names like friends, family,classmates and co-workers.
    16. 16. Content & Context
    17. 17. Content & Context• The internet is full of content, but it’s thecontext in which we view that content is whatmakes it special and inherently digital.• I hope that Content & Context become aframework for you to evaluate technologies tomake meaningful decisions around what trendsmake sense for your brands and/or clients.
    18. 18. 21Community is the Intersection
    19. 19. Traditional Communications
    20. 20. The Social Model is Evolving
    21. 21. Never Before……have individualspossessed the ability andexpectations to interactso deeply withcompanies, and eachother, to shape andcreate the products,services and messagesconsumed.
    22. 22. Technology isn’t leadingCapability breeds expectations.Connectivity adds sources.Context is the “Medium.”
    23. 23. ////////////////////////////////////////////////////////////////////////////////////Social Strategy & Execution
    24. 24. Social Media StrategiesFacilitate• Augmenting and facilitating existing conversations throughoutthe social media arenaAggregate• Bringing together existing conversations in the brand’s ownspaceSyndicate• Bringing together existing conversations in the brand’s ownspaceSponsor• Positioning the brand adjacent to existing conversation andcontent
    25. 25. Facilitate
    26. 26. Aggregate
    27. 27. Syndicate
    28. 28. Sponsor+
    29. 29. The Pillars Social Media Execution
    30. 30. Listen
    31. 31. Strategy
    32. 32. Identity
    33. 33. Execute
    34. 34. ////////////////////////////////////////////////////////////////////////////////////Questions / Discussion
    35. 35. 38Growing Up Social—Kids and Facebook The Wisdom ofCrowdsThe Future of Social

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