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www.MyBrez.com
History |  The  Brẽz  Story <ul><li>David Dolezal, Chairman & Founder, has a 30-year construction management and ownership...
Credibility   |   Advisory Board <ul><li>WE ARE THE EXPERTS IN THE SNORE CATEGORY </li></ul><ul><li>  Advisory   Board </l...
Credibility   |   Professional Consultant <ul><li>Acclaimed author of “ Good Night” a s seen on “Oprah”, CNN, “The Doctors...
The Problem  |  Snoring Statistics <ul><li>Primary snoring (snoring without apnea) is often the result of congestion (narr...
The Solution  |   Brẽz  Premium Nasal Breathing Aids <ul><li>What can prevent snoring? </li></ul><ul><li>Eliminating or de...
p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. Retailer Growth O...
Brẽz Brand   |   Product Specifications <ul><ul><li>Comfortable, s oft, and pliable  </li></ul></ul><ul><ul><li>Food-grade...
Brẽz Brand  |   Insertion Instructions p. p. All content and imagery is privileged and confidential information. © Copyrig...
Marketing   |  Strategic Plan p. All content and imagery is privileged and confidential information. © Copyright AirWare, ...
All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 Media   |   Strategy Re...
p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. Consumer   |   Re...
Brẽz Family of Products   |   Growth Opportunity p. All content and imagery is privileged and confidential information. © ...
Brẽz Family of Products   |   Growth Opportunity p. All content and imagery is privileged and confidential information. © ...
About Us   |   Executive Team p. All content and imagery is privileged and confidential information. © Copyright AirWare, ...
About Us   |   Executive Team p. All content and imagery is privileged and confidential information. © Copyright AirWare, ...
About Us   |   Executive Team p. All content and imagery is privileged and confidential information. © Copyright AirWare, ...
Wherever life takes you, breathe easy™ www.MyBrez.com
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Stop Snoring Device Helps Solve Snoring Problems - Brez

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http://www.MyBrez.com - Driven by the need to help those who suffer from the emotional and physical issues of snoring, AirWare developed a new, innovative and clinically proven option - Brez | stop snoring device.

It took seven years for David Dolezal, inventor and innovator, along with a team of experts in medicine, science and business, to create a stop snoring device and system for dealing with a problem faced by so many for so long.

Brez targets snoring where it starts - in the nose - and is effective, comfortable and natural. Our research has shown that Brez not only provides snoring relief, but may also relieve congestion. Brez's exceptional design as well as its proven performance make it unique in a market dominated by external nasal dilation products.

At AirWare, our culture of caring is our simple philosophy. And our knowledge means nothing if not shared. Because for us, caring comes as naturally as breathing. Visit our blog: http://www.snorum.com

Published in: Health & Medicine
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Stop Snoring Device Helps Solve Snoring Problems - Brez

  1. 1. www.MyBrez.com
  2. 2. History | The Brẽz Story <ul><li>David Dolezal, Chairman & Founder, has a 30-year construction management and ownership history </li></ul><ul><li>Far too many times he noticed that his workers refused to wear protective face masks due to lack of functionality/practicality, exposing them daily to pollutants, toxins, and contaminates </li></ul><ul><li>Over the next five years, Dolezal assembled a team of experts in science, medicine, business engineering and marketing to design a targeted, effective, comfortable, and natural, nasal dilation and premium personal filtration system </li></ul><ul><li>Research has revealed multiple uses including snoring relief, improving athletic performance, lessening congestion and allergy symptoms and temporary relief for deviated septum. Brẽz ’s exceptional design and performance rivals the only leader in the nasal dilation market category to date, Breathe Right TM </li></ul>All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. David Dolezal www.MyBrez.com
  3. 3. Credibility | Advisory Board <ul><li>WE ARE THE EXPERTS IN THE SNORE CATEGORY </li></ul><ul><li>  Advisory Board </li></ul><ul><ul><li>The AirWare advisory board is a selective group of highly experienced retail and medical experts. The </li></ul></ul><ul><ul><li>advisory board meets every quarter to advise AirWare in areas of distribution, marketing, sales, and </li></ul></ul><ul><ul><li>medical insight facilitating the projected growth of AirWare. </li></ul></ul><ul><ul><li>Michael A. Covalciuc, MD, MPH Director; Executive Health Program, Mayo Clinic </li></ul></ul><ul><ul><li>John H. Raife, MD FACEP </li></ul></ul><ul><ul><li>Member, Governors Board; Medical Direction Commission (AZ) </li></ul></ul><ul><ul><li>Daniel E. Brooks, MD Co-Medical Director; Banner Poison Center Department of Medical Toxicology </li></ul></ul><ul><ul><li>Howard Kaufmann Vice President Merchandising and Promotions: National, 5 Billion, Retail Chain </li></ul></ul>All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. www.MyBrez.com
  4. 4. Credibility | Professional Consultant <ul><li>Acclaimed author of “ Good Night” a s seen on “Oprah”, CNN, “The Doctors”, and “The View” </li></ul><ul><li>Host of the PBS special “Good night with the Sleep Doctor” shown in 87% of all markets </li></ul><ul><li>WebMD Sleep Expert for 10 years </li></ul><ul><li>AOL Health Coach </li></ul><ul><li>Dr. Breus pens a column in the WebMD Magazine distributed to every physician office in the country. </li></ul><ul><li>Over 23 national TV appearances in past 4 years </li></ul><ul><li>Over 75 million impressions in print, radio, and TV per year </li></ul><ul><li>www.thesleepdoctor.com </li></ul>p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. AirWare TM has contracted with one of the most recognized sleep experts in the U.S., Michael J. Breus, Ph.D., Clinical Psychologist and Board Certified Sleep Specialist. “The Sleep Doctor” WE ARE THE EXPERTS IN THE SNORE CATEGORY www.MyBrez.com
  5. 5. The Problem | Snoring Statistics <ul><li>Primary snoring (snoring without apnea) is often the result of congestion (narrowing of the nasal passageway) or relaxation of the nasal passages which cause the nasal tissues to vibrate during sleep. Snoring sound levels are the result of that vibration. </li></ul>p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. Sources: Mayo Clinic Foundation for Medical Education and Research 2008; US Census Bureau 2008 Most people do not know what causes snoring, leading to use of ineffective options… treatments that revolve around clearing blockage in the throat, or exterior devices. 60% of the US adult population snore = 217+ Million people Our core target of adults 30+ = 52.6+ Million people About 49% of couples say they lose at least two hours of sleep on nights when a partner’s snoring is disruptive www.MyBrez.com
  6. 6. The Solution | Brẽz Premium Nasal Breathing Aids <ul><li>What can prevent snoring? </li></ul><ul><li>Eliminating or decreasing the vibration will reduce snoring </li></ul><ul><li>What are the solutions? </li></ul><ul><li>2 ways to decrease or reduce the vibration: </li></ul><ul><ul><li>Open up the area </li></ul></ul><ul><ul><li>Increase the structural integrity (firm it up) </li></ul></ul><ul><li>Why the current products on the market do not work </li></ul><ul><li>Throat Spray- Limited effectiveness </li></ul><ul><li>Weight Loss- Works if you can maintain it </li></ul><ul><li>Positional Therapy - Disrupts sleep in both partners </li></ul><ul><li>Outer nasal devices- Placement issues </li></ul><ul><ul><ul><li>Nose shape </li></ul></ul></ul><ul><ul><ul><li>Internal congestion </li></ul></ul></ul><ul><li>How do Brẽz Premium Nasal Breathing Aids work? </li></ul><ul><li>Brẽz is a targeted breathing aid that goes exactly where help is needed: </li></ul><ul><li>IN THE NOSE ITSELF </li></ul><ul><li>Brẽz expands and supports the interior cavity of the nasal passages to optimize airflow into the nostrils. </li></ul><ul><li>Snoring causes both the snorer and the bed partner to wake more frequently at night, robbing both of truly restful sleep. Snorers sleep more quietly with Brẽz, enabling both to sleep better and wake refreshed. </li></ul>p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. www.MyBrez.com
  7. 7. p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. Retailer Growth Opportunity | Brẽz as a Destination Driver <ul><li>Potential Market </li></ul><ul><ul><li>$2,290,286,385 </li></ul></ul><ul><li>Nasal Strips Food Drug Mass Current Market </li></ul><ul><ul><li>$78,300,000 national sales (not including Wal-Mart) </li></ul></ul>Current products on the market only command 3% of the total U.S. potential sales Sources: 2006 US Census Bureau data, 2007 IRI Data * Does NOT include Wal-Mart Sales, 2007 MRI Data0 www.MyBrez.com
  8. 8. Brẽz Brand | Product Specifications <ul><ul><li>Comfortable, s oft, and pliable </li></ul></ul><ul><ul><li>Food-grade material that simulates natural skin </li></ul></ul><ul><ul><li>Nearly Invisible, universal flesh tone </li></ul></ul><ul><ul><li>Drug, latex, and adhesive free </li></ul></ul><ul><ul><li>Compact and convenient </li></ul></ul><ul><ul><li>Hygienically sealed </li></ul></ul><ul><ul><li>14 day supply retail box </li></ul></ul><ul><ul><li>3 Sizes: Proper fit is critical to success, thus size does matter. Brẽz Premium Nasal Breathing Aids are available in 3 sizes: Size 2 (small) Fits smaller adult noses Size 4 (medium) Fits most adult noses Size 6 (large) Fits most larger adult noses </li></ul></ul><ul><ul><li>Scientific data and extensive market research: focus group research and sleep study conducted in 2008 to support findings </li></ul></ul><ul><ul><li>US Patent #7,156,098; World Wide Patents Issued </li></ul></ul><ul><ul><li>Expiration 2027 </li></ul></ul><ul><ul><li>SRP $16.99 </li></ul></ul>p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. Actual Product (Larger than actual size) www.MyBrez.com
  9. 9. Brẽz Brand | Insertion Instructions p. p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 Brez Is Easy To Use To insert, remove Brez® from the holder and gently insert both sides of the breathing aid into the nostrils at the same time. To remove Brez® simply grasp the connecting band and pull down and out. Wash And Clean Nostrils Insert Brez® Correct Placement After inserting Brez® To Remove Brez® Brez® is for single use only. Do Not wear for more than 12 hours. www.MyBrez.com
  10. 10. Marketing | Strategic Plan p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. <ul><li>Demographic of End Principal Users: </li></ul><ul><ul><li>Male, Adult, Married, Head of Household </li></ul></ul><ul><ul><li>Primary Age: 45-49, </li></ul></ul><ul><ul><li>Secondary Age: 55-59 </li></ul></ul>*Sources: 2007 MRI - Based on Breathe Right Users , Nasal Strip Users, Nasal Spray Users, Allergy Sufferers TOTAL Respondents: 1.193 Million * <ul><li>Br ẽ z Target Purchaser*: </li></ul><ul><ul><li>Female: 60% </li></ul></ul><ul><ul><li>Age: 30-64 (35-54 core age) </li></ul></ul><ul><ul><li>80% of Women are the household purchaser </li></ul></ul><ul><li>TV: Commercials demonstrate product and provide call-to-action broad reach. National cable networks selected to most efficiently reach target audience; 30 second and 60 second spot length (ex: HGTV, A&E, AMC, Discovery Health, Discovery Channel) </li></ul><ul><li>Publicity/Promotions: Grass roots campaigns, events, and publicity. Call-to-action PR throughout the plan to draw attention to snoring causes, the emotional and physical effects of snoring on the individual and family, and the effectiveness of Brẽz , (ex: print articles, online articles, TV appearances, Blog contribution, etc) </li></ul><ul><li>Web: Integrated marketing provides very targeted (demographic, behavioral, and geographic) audience and reaches people who are already “looking” (ex: National banner ads on sites like iVillage, and key words on sites like Prevention.com, WebMD, Google, Yahoo, etc) </li></ul>www.MyBrez.com
  11. 11. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 Media | Strategy Results p. National PR In January of 2009, AirWare sent out our first National press release, announcing our arrival. The response and coverage was incredible. Sample of Appearances: Web In March of 2009 AirWare launched a National online banner ad campaign select markets reaching our target and exceeding our expectations for campaign performance. First week impressions: Direct Marketing In February of 2009 AirWare completed a National direct mail campaign introducing Brez to APhA Pharmacists. We received several comments from Pharmacists across the US commenting on the effectiveness of Brez and asked for additional information. Sample of comments: I am a pharmacist and got a sample of Brez in the mail. My husband wore one last night and I slept wonderfully!! I did not hear him snore once! He said after about 5 minutes, he didn't notice he was even wearing it. I'd definitely recommend this product. I am a pharmacist and received Brez in the mail as a sample. I almost threw it out, but decided to keep it for my husband. He has a deviated septum and has snored forever. I gave it for him to wear, and it was a miracle! He didn't snore at all! He loves this product and has asked me to buy him some more. He has never tried anything similar (like breathrite strips), but he loves this. It is definitely worth a try. www.MyBrez.com
  12. 12. p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. Consumer | Research Data <ul><li>Preference Data - Participant Responses: </li></ul><ul><li>“ Liked Best About Product Concept” </li></ul><ul><li>90% found the product: Easy to use, Comfortable, and Nearly Invisible </li></ul><ul><li>90% found the product: Effective - “Immediate impact on breathing” </li></ul><ul><li>63% of those who tried Brẽz , would be likely to purchase Brẽz over another product </li></ul><ul><li>75% wanted to take product home for further trial, reconfirming interest in product </li></ul><ul><li>72% rated the concept favorable with strong interest; Athletes and Snorers favored the product most </li></ul><ul><li>50% reacted favorably on first exposure; however, after trial, reaction grew favorably to 75% </li></ul><ul><li>84% of users were able to select the correct size, simply by looking at visuals on side of box </li></ul><ul><li>79% said they would prefer a natural product for a solution to their partners snoring than a pill or drug </li></ul><ul><li>94% said they would prefer a natural product for a solution to their partners snoring than a medical procedure </li></ul><ul><li>80% said they would pay $1.30 per unit while 40% expected to pay $2.00 per unit </li></ul>Sources: 2006-2008 Strawbridge-Senn Qualitative Focus Group data. First total scientific control group of 39, second 19 individual interview format www.MyBrez.com
  13. 13. Brẽz Family of Products | Growth Opportunity p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. Additional Phases: <ul><li>Infused with Essential Oils, Natural and Drug-Free </li></ul><ul><li>Snoring </li></ul><ul><li>Sleep </li></ul><ul><li>Congestion </li></ul><ul><li>Athletic </li></ul>Product Intro Premium Nasal Breathing Aids Phase I: <ul><li>Natural, Drug-Free </li></ul><ul><li>Snoring </li></ul><ul><li>Sleep </li></ul><ul><li>Congestion </li></ul><ul><li>Athletic </li></ul>Actual Product (Larger than actual size) www.MyBrez.com
  14. 14. Brẽz Family of Products | Growth Opportunity p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. <ul><li>Filtered, Natural and Drug-Free </li></ul><ul><li>Travel </li></ul><ul><li>Allergy </li></ul><ul><li>Construction </li></ul><ul><li>General Use </li></ul><ul><li>Anti-Snore </li></ul><ul><li>Medical </li></ul><ul><li>Government </li></ul><ul><li>First Responders </li></ul><ul><li>Industrial </li></ul><ul><li>Pollen/Dust/Mold/Asbestos </li></ul><ul><li>Smoke/Odor/Virus/Bacterial </li></ul>Actual Product (Larger than actual size) Patented, Sub-Micron, Particulate Filtration Capabilities
  15. 15. About Us | Executive Team p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. David Dolezal – Founder and Chairman David Dolezal, Founder and Chairman of AirWare, has a passion for people and creating products for them that really work. With a 30-year construction management and ownership history, David assembled a team of experts in science, medicine, business engineering and marketing to design a targeted, effective, comfortable, and natural nasal dilation and premium personal filtration and dilation system. Mindi S. Osborn – President & CEO Mindi represents AirWare’s commitment to grow the company brand through her extensive background as an accountant with a private practice in Arizona and former CEO of a highly recognized national fine art gallery group based in New York, with worldwide distribution.
  16. 16. About Us | Executive Team p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. Robert J. (Bob) Zappa – Director of Sales & Distribution   Bob's expertise in Distribution and Sales has encompassed over 35 years of both national and international success.  He has extensive knowledge; from establishing distribution for national brand products, to introducing state of the art high-tech health care lines.  Bob has had positions as President and Director of successful public companies, as well as forming several of his own distribution companies.  He brings enthusiasm and distribution/skills to our aggressive AirWare team. Jeffrie Story – VP of Marketing Jeffrie brings over 35 years of experience in marketing, sales and customer service.  She has worked both as a Director of Sales and Marketing at a Fortune 500 company, and as an entrepreneur helping many types and sizes of organizations.  She is creative and passionate about customers.  Jeffrie was drawn to AirWare™ by our dynamic team committed to bringing beneficial new products to consumers. Mary Dolezal - General Manager Mary Dolezal’s career encompasses over 20 years of expertise in product development and procurement, purchasing, and operations, with having held posts as Director of Purchasing, General Manager of Manufacturing/Distribution, Vice President of Business Development, and more.
  17. 17. About Us | Executive Team p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. Lauren Emig – Brand Manager Lauren Emig has over 10 years of expertise in marketing, media, brand and creative development. Having held posts as Account Supervisor, and Senior Media Planner / Buyer at a top, national advertising agency, as well as Communications Manager at a large, national consumer product company, Lauren brings a unique mix of operational and creative talents to the AirWare team. www.MyBrez.com Michael Doll – Director of Engineering, Research and Development Michael Doll has over 20 years of experience in the engineering, manufacturing business development fields.  He specializes in facilitating customer focused product specification, development, design and manufacturing.  Michael has previously held positions that include: Senior Technical Consultant, Engineering and Project Manager Professional, Consulting Engineer, Senior Design Engineer and Director of Engineering.
  18. 18. Wherever life takes you, breathe easy™ www.MyBrez.com

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