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SEO You Can Do Yourself

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Learn how you can optimize your website successfully yourself - instead of paying someone else to do it. Key things you need to know to do it right.

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SEO You Can Do Yourself

  1. 1. SEO You Can Do Yourself (Instead of, you know, paying someone else to do it.) Stoney deGeyter Pole Position Marketing stoney@polepositionmarketing.com © Copyright 2009 Stoney deGeyter
  2. 2. © Copyright 2009 Stoney deGeyter
  3. 3. What you lose with poor SEO… Indexed Pages Rankings Visitors Sales © Copyright 2009 Stoney deGeyter
  4. 4. Don’t Make Me THINK, Dam mit! © Copyright 2009 Stoney deGeyter
  5. 5. © Copyright 2009 Stoney deGeyter
  6. 6. Build a search friendly website Domain & Link & URL Navigation Structure Structure Domain & Navigation Structure © Copyright 2009 Stoney deGeyter
  7. 7. D Duplicate Content Issue Duplicate content can plague you like a virus (or two) © Copyright 2009 Stoney deGeyter
  8. 8. D Duplicate Slows spidering and indexing Content Issue A B C D E F Search engine leaves before G H I J K L spidering all important pages A B C D E F = spidered G H I J K L = not spidered © Copyright 2009 Stoney deGeyter
  9. 9. URL & Site Structure © Copyright 2009 Stoney deGeyter
  10. 10. Domain Name Keep Short   Register 10 years!  Memorable  Use keywords (if possible) TheDuffelbagFannyPackTravelStore.com  Motorcycle-Battery-Equipment.com  OmniInteractive.com  MyMortgageBanker.com  BatteryStuff.com  Winterkids.com  RainbowWeddings.com  © Copyright 2009 Stoney deGeyter
  11. 11. D Duplicate Domain redirects Content Issue Redirect all domain names to primary URL © Copyright 2009 Stoney deGeyter
  12. 12. Search engine friendly URLs Keep short site.com/category/product.php Use keywords if possible site.com/snowboards/burton/grom Minimize parameters site.com/webapp/wcs/stores/servlet/P roductDisplay?storeId=10051&langId=- 1&catalogId=10053&productId=10061513 7&N=10000003+90401+528374 © Copyright 2009 Stoney deGeyter
  13. 13. D Duplicate Session IDs Content Issue © Copyright 2009 Stoney deGeyter
  14. 14. D Duplicate Session ID Result Content Issue Home Session 1 Session 3 Session 2 Session 4 Session 5 Session 6 © Copyright 2009 Stoney deGeyter
  15. 15. Custom redirect page © Copyright 2009 Stoney deGeyter
  16. 16. Too-flat directory structure Home © Copyright 2009 Stoney deGeyter
  17. 17. Too-vertical directory structure Home © Copyright 2009 Stoney deGeyter
  18. 18. “Just right” directory structure Home Keyword Keyword Keyword © Copyright 2009 Stoney deGeyter
  19. 19. Link & Navigation Structure © Copyright 2009 Stoney deGeyter
  20. 20. Search friendly links Good Link © Copyright 2009 Stoney deGeyter
  21. 21. Search un-friendly links Bad Link © Copyright 2009 Stoney deGeyter
  22. 22. Search meh-friendly links Meh Link JavaScript:window.open(‘http://www.smartfurniture.com/p roduct/5670/’, ‘newWindow’) © Copyright 2009 Stoney deGeyter
  23. 23. D Duplicate Splitting link flow Content Issue A B F N J C G O K D H P L E I Q M Link juice flows to only one page © Copyright 2009 Stoney deGeyter
  24. 24. Keyword-rich link text Links should accurately reflect the information on the  destination page. Click here to learn more about preparing personal tax returns. No: Click here to learn more about preparing personal tax returns. No: Learn more about preparing personal tax returns. Yes: Click here to learn more about preparing personal tax returns. Meh: © Copyright 2009 Stoney deGeyter
  25. 25. Engines can’t access… Pages found through search, forms, dropdo password protected wns or select boxes areas © Copyright 2009 Stoney deGeyter
  26. 26. Site map © Copyright 2009 Stoney deGeyter
  27. 27. Prevent broken links © Copyright 2009 Stoney deGeyter
  28. 28. Document & Page Structure © Copyright 2009 Stoney deGeyter
  29. 29. D Duplicate Title tags Content Issue Welcome to MyBeautyProducts.com Discount Beauty Products Welcome to MyBeautyProducts.com Discount Beauty Products Welcome to MyBeautyProducts.com Discount Beauty Products Welcome to MyBeautyProducts.com Discount Beauty Products Welcome to MyBeautyProducts.com Discount Beauty Products MyBeautyProducts.com Discount Wholesale Beauty Products Natural and Organic Facial Makeup for Healthy Skin Odor Free Nail Polish and Enamel for Long-Lasting Nails Why Natural and Organic Cosmetics Are Better MyBeautyProducts.com Hair > Shampoos > Vidal Sassoon © Copyright 2009 Stoney deGeyter
  30. 30. Meta description Not every page needs a description © Copyright 2009 Stoney deGeyter
  31. 31. Meta keywords Get over it! © Copyright 2009 Stoney deGeyter
  32. 32. Textual interlinking Link to related content wherever possible  Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. mollit anim id est laborum. • mollit anim id est laborum • mollit anim id est laborum • mollit anim id est laborum id est laborum id est laborum © Copyright 2009 Stoney deGeyter
  33. 33. Hx heirarchy © Copyright 2009 Stoney deGeyter
  34. 34. Conclusion © Copyright 2009 Stoney deGeyter
  35. 35. Is SEO important? © Copyright 2009 Stoney deGeyter
  36. 36. © Copyright 2009 Stoney deGeyter
  37. 37. Thank You! www.PolePositionMarketing.com www.SearchEngineGuide.com © Copyright 2009 Stoney deGeyter

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