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SEO Strategies The Dont Suck (Money From Your Wallet)


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Learn how to effectively optimize you website for search without breaking the bank. Stoney deGeyter walks you through keyword organization, website architecture, get attention, ppc strategies, and using the CodeMonitor spy tool.

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SEO Strategies The Dont Suck (Money From Your Wallet)

  1. 1. Strategies That Don’t Suck (Money from Your Wallet)
  2. 2. Quick Blitz <ul><li>Keyword Organization </li></ul><ul><li>Website Architecture </li></ul><ul><li>Getting Attention </li></ul><ul><li>PPC Strategies </li></ul><ul><li>CodeMonitor Spy Tool </li></ul>
  3. 3. Keyword Organization <ul><li>Drive searchers to pages that best represents the intent of the query. </li></ul><ul><li>3 Types of searchers </li></ul><ul><ul><li>Researchers (info gathering) </li></ul></ul><ul><ul><li>Shoppers (comparing) </li></ul></ul><ul><ul><li>Buyers (best options) </li></ul></ul>
  4. 4. Keyword Organization <ul><li>Researchers (info gathering) </li></ul><ul><ul><li>May or may not be a buyer </li></ul></ul><ul><ul><li>Early stages of process </li></ul></ul><ul><ul><li>Learning process </li></ul></ul><ul><ul><li>Keywords: </li></ul></ul><ul><ul><li>motorcycle battery </li></ul></ul><ul><ul><li>laptop </li></ul></ul><ul><ul><li>duffelbag </li></ul></ul><ul><ul><li>ski jacket </li></ul></ul>
  5. 5. Keyword Organization <ul><li>Shoppers (comparing) </li></ul><ul><ul><li>Closer to buying decision </li></ul></ul><ul><ul><li>General idea of needs </li></ul></ul><ul><ul><li>Comparing products </li></ul></ul><ul><ul><li>Keywords: </li></ul></ul><ul><ul><li>suzuki motorcycle battery </li></ul></ul><ul><ul><li>dell laptop </li></ul></ul><ul><ul><li>wheeled duffelbag </li></ul></ul><ul><ul><li>kids ski jacket </li></ul></ul>
  6. 6. Keyword Organization <ul><li>Buyers (best option) </li></ul><ul><ul><li>Know what they want </li></ul></ul><ul><ul><li>Ready to buy </li></ul></ul><ul><ul><li>Where to buy </li></ul></ul><ul><ul><li>Keywords: </li></ul></ul><ul><ul><li>suzuki bandit motorcycle battery </li></ul></ul><ul><ul><li>dell latitude laptop </li></ul></ul><ul><ul><li>wheeled canvas duffelbag </li></ul></ul><ul><ul><li>Kids beori ski jacket </li></ul></ul>
  7. 7. Keyword Organization Research Full List Shopping Buy
  8. 8. Keyword Research
  9. 9. Site Architecture <ul><li>Title Tags </li></ul><ul><ul><li>Title tags are important to search </li></ul></ul><ul><ul><li>Create unique titles throughout site </li></ul></ul><ul><ul><li>Set-up default titles for products </li></ul></ul>Welcome to Discount Beauty Products Welcome to Discount Beauty Products Welcome to Discount Beauty Products Welcome to Discount Beauty Products Welcome to Discount Beauty Products Discount Wholesale Beauty Products Natural and Organic Facial Makeup for Healthy Skin Odor Free Nail Polish and Enamel for Long-Lasting Nails Why Natural and Organic Cosmetics Are Better Hair > Shampoos > Vidal Sassoon
  10. 10. Site Architecture <ul><li>Site Content </li></ul><ul><ul><li>Build unique content for each page </li></ul></ul><ul><ul><li>Don’t rely on default product descriptions </li></ul></ul>Unique Content Stands Out
  11. 11. Site Architecture <ul><li>Interlinking Pages </li></ul><ul><ul><li>Link to related content wherever possible </li></ul></ul><ul><ul><li>Related products or related info section. </li></ul></ul><ul><li>Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. </li></ul><ul><li>mollit anim id est laborum . </li></ul><ul><li>mollit anim id est laborum </li></ul><ul><li>mollit anim id est laborum </li></ul><ul><li>mollit anim id est laborum </li></ul><ul><li>id est laborum </li></ul><ul><li>id est laborum </li></ul>
  12. 12. Getting Attention <ul><li>Create a unique, valuable resource </li></ul><ul><ul><li>Know your UVP </li></ul></ul><ul><ul><li>What can you do differently from others? </li></ul></ul><ul><ul><li>Build info (blogs & articles) </li></ul></ul>It’s not what you do, it’s how you go about doing it.
  13. 13. Getting Attention <ul><li>Develop contributor projects </li></ul><ul><ul><li>Engage known experts </li></ul></ul><ul><ul><li>11 Experts provided a “secret” from their link building arsenal </li></ul></ul>
  14. 14. Getting Attention <ul><li>Write authoritative articles, papers and e-books </li></ul><ul><ul><li>Submit to: </li></ul></ul><ul><ul><ul><li>Magazines </li></ul></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>Industry directories </li></ul></ul></ul>
  15. 15. PPC Strategies <ul><li>Google Adwords Editor </li></ul><ul><ul><li>Export keyword lists </li></ul></ul><ul><ul><li>Add comments to changes </li></ul></ul><ul><ul><li>Easy stat view </li></ul></ul><ul><ul><li>Global changes (word misspellings) </li></ul></ul>
  16. 16. PPC Strategies <ul><li>Measurements </li></ul><ul><ul><li>Cost/Conversion is most important </li></ul></ul><ul><ul><li>Know your profit margin!!! </li></ul></ul>
  17. 17. PPC Strategies <ul><li>Negative Keyword Lists </li></ul><ul><ul><li>Perform KWR to see what people type in </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><ul><li>Avoid job seekers </li></ul></ul></ul><ul><ul><ul><li>Researchers </li></ul></ul></ul><ul><ul><ul><li>Education </li></ul></ul></ul><ul><ul><ul><li>Bargain hunters </li></ul></ul></ul><ul><ul><ul><li>Price shoppers </li></ul></ul></ul><ul><ul><ul><li>Freebies </li></ul></ul></ul><ul><ul><ul><li>Legal </li></ul></ul></ul>
  18. 18. CodeMonitor <ul><li>Code Comparison / Spy Tool </li></ul><ul><ul><li>SEO efforts of competitors </li></ul></ul><ul><ul><li>SEO changes of your own site </li></ul></ul><ul><ul><li>Info sites that don’t have RSS feeds </li></ul></ul><ul><ul><li>Wiki site changes </li></ul></ul>
  19. 19. CodeMonitor <ul><li>Highlights differences in page versions </li></ul><ul><li>Compare Text, HTML and Browser View </li></ul>
  20. 20. CodeMonitor <ul><li>Additional features </li></ul><ul><ul><li>Exclusion code </li></ul></ul><ul><ul><li>Ignore comments </li></ul></ul><ul><ul><li>Text-only notification </li></ul></ul>
  21. 21. Thank You!