© Copyright 2010 Stoney deGeyter
Good content is SEO’d                                          content.                                   Text            ...
No content, no sales.                                                Hear                                              Key...
“Perfect” content still              has to change.                       Layout                      Content             ...
Publish Negative                                   No Hidden Text                                                        R...
Good content           SEO                      cannot be     Copywriter                                     rushed.      ...
Start with keyword                                                 research.                                    Target    ...
Keywords don’t          “cordless                  cordless     always mean         telephone”                “telephone  ...
Know your visitors.                      Researchers                          Shoppers                             Buyers©...
Use similar  qualifiers together.                       Exotic                      Widgets     Vintage                   ...
Ignore “old-school” nonsense.                                                     Keyword                                 ...
“Chosen” keywords aren’t always the right    keywords.                                   Competitor   Doesn’t   Single-   ...
Write content no one                                                 else has.                                            ...
Write for your   audience first.     Maintain     reader value     Keywords not     obvious     Persuasive     content© Co...
Interest                                   Engag-     Conver-                                   ement       sions   Don’t ...
Be concise.               1        • There is no magic amount of text               2        • Keep it as brief as possibl...
Write for skimmers andscanners.                  Researchers Paragraph Headings     Keyword Rich     Links         Bullet ...
Use words that encourage action.                                   Action   Calls to   Textual                            ...
Good content never dies.                                     Keep content up to date                                     R...
© Copyright 2010 Stoney deGeyter
© Copyright 2010 Stoney deGeyter
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Inconceivable Content: The Dread Pirate Rober's Guide to Creating Swashbuckling Content, Pillaging the Search Engines, and Commandeering a Treasure Trove of Conversions

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Content wisdom as told by The Princess Bride

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Inconceivable Content: The Dread Pirate Rober's Guide to Creating Swashbuckling Content, Pillaging the Search Engines, and Commandeering a Treasure Trove of Conversions

  1. 1. © Copyright 2010 Stoney deGeyter
  2. 2. Good content is SEO’d content. Text Sales SEO© Copyright 2010 Stoney deGeyter
  3. 3. No content, no sales. Hear Keywords Think Search Keywords Keywords Keyword Content© Copyright 2010 Stoney deGeyter
  4. 4. “Perfect” content still has to change. Layout Content Headlines Keywords© Copyright 2010 Stoney deGeyter
  5. 5. Publish Negative No Hidden Text Reviews Trusted Content No Hype Be Genuine© Copyright 2010 Stoney deGeyter
  6. 6. Good content SEO cannot be Copywriter rushed. Keyword Keyword Selection Integration Keyword Keyword Guidance Usage© Copyright 2010 Stoney deGeyter
  7. 7. Start with keyword research. Target Areas of Needs to Audience Interest be Met Business Education Strategy Students Information Direction Hobbyists Ideas Community© Copyright 2010 Stoney deGeyter
  8. 8. Keywords don’t “cordless cordless always mean telephone” “telephone headset? headset” what we think.© Copyright 2010 Stoney deGeyter
  9. 9. Know your visitors. Researchers Shoppers Buyers© Copyright 2010 Stoney deGeyter
  10. 10. Use similar qualifiers together. Exotic Widgets Vintage Classic Widgets Widgets Quality Widgets Discount Red Widgets Widgets© Copyright 2010 Stoney deGeyter
  11. 11. Ignore “old-school” nonsense. Keyword count •7 • 3rd, 12th percent? • 6.4 Words? times? Keyword Keyword Density Positioning© Copyright 2010 Stoney deGeyter
  12. 12. “Chosen” keywords aren’t always the right keywords. Competitor Doesn’t Single- Uses “fit” word© Copyright 2010 Stoney deGeyter
  13. 13. Write content no one else has. Niche areas Easy to rank phrases Highly Info targeted queries keywords© Copyright 2010 Stoney deGeyter
  14. 14. Write for your audience first. Maintain reader value Keywords not obvious Persuasive content© Copyright 2010 Stoney deGeyter
  15. 15. Interest Engag- Conver- ement sions Don’t destroy the conversion process.© Copyright 2010 Stoney deGeyter
  16. 16. Be concise. 1 • There is no magic amount of text 2 • Keep it as brief as possible 3 • Use no more than needed to convert© Copyright 2010 Stoney deGeyter
  17. 17. Write for skimmers andscanners. Researchers Paragraph Headings Keyword Rich Links Bullet Points Bolded Text© Copyright 2010 Stoney deGeyter
  18. 18. Use words that encourage action. Action Calls to Textual Words Action Links© Copyright 2010 Stoney deGeyter
  19. 19. Good content never dies. Keep content up to date Redirect deleted pages Repurpose old content for new mediums Link to and from historical pages© Copyright 2010 Stoney deGeyter
  20. 20. © Copyright 2010 Stoney deGeyter
  21. 21. © Copyright 2010 Stoney deGeyter

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