Please click on any of the logos below that
appear throughout this presentation to
return to the home page.
Augmented Reality
‘The combination of Augmented Reality with print
will provide value beyond what is possible with
either print-only or digi...
Augmented Reality is not a futuristic dream, it’s here
. now
Augmented Reality (AR) allows for a digitally
enhanced view of printed items, connecting you with
more meaningful content ...
. AR integrates offline and online
J Thomson’s AR service integrates offline
and online content. Our clients simply
choose which pages will be interactive in...
.Experience interactive print
The free to download app is available for iPhone and
Android smartphones with more than 33 million
installations worldwide...
.Benefits for Publishers and Readers
For Publishers
• Reach wider audiences
• Truly Interactive multimedia content
• Enhance your publication
• Interaction wit...
To the Reader
• Easy and Intuitive to use free app
• Reduce carbon footprint
• See videos play on top of advertising in ma...
On average, the click-through rate for AR
customers through the App is 87%, which means
almost 9 out of 10 users that scan...
.AR with ecommerce
Hidden Creative revealed a 135% increase in
likelihood to buy when viewing an AR
version of a product versus looking at a
...
.Smart phones and Tablets
J Thomson’s AR works on all Apple products and
Android products.
IT Research company Gartner predicts that
smartphone and ...
According to Juniper research, mobile augmented
reality apps will generate nearly £200 million in
revenues this year and r...
.Partner with us and enjoy the journey
J Thomson are excited to
offer a service that is set to
revolutionise both the print
industry and the way you
communicate ...
Call to action
Thank you
Please ask your
J Thomson Sales Executive
for a demonstration.

is part of

services
OVERVIEW
Introduction

J Thomson’s Web2Print is a fully automated
template-based system for the easy creation and ordering of:
• Bu...
Benefits
Brand Consistency - Set and control amendments to your branding
rules and make any changes in one place. Disperse...
Benefits
Budget Control - Set up specific budgets to ensure budget constraints are
kept.
Inventory Control - Keep track of...
. . . as easy as ordering a DVD from Amazon.
J Thomson’s Web2Print is the most user friendly web to print
system on the ma...
Permissions

The administrator can control what users see, limiting them to only
the products that are relevant or applica...
Existing users can log in
using their unique email
address and password.
New users can log in here. This facility is
optio...
Menus

The ‘Order History’ tab
The ‘Home’ tab will take My Details’ tab Projects’ tab
The ‘Edit
The ‘Saved
allows you to e...
Menus

The ‘Help’ link, when
The ‘Log Out’ tab allows
The ‘Open Catalogue’‘Shopping Basket’ tab
The tab
activated, provide...
Catalogue Page

After log in, you are
taken to the Catalogue
page displaying the
various categories.
Catalogue Page

Categories are folders containing
‘Products’. For instance a Stationery
folder can contain products such a...
Products

3 business card products are in
this Stationery folder. Double
clicking on the business card
product will launch...
Products

Users are presented
with an empty template
of the chosen business
card . . .

In this instance users
can chose f...
Image Library

We’ll choose the red
card.
With their template chosen
the user then completes
the required fields.
After completion of the
fields the user clicks on
the ‘save text and update’
button.
A preview appears to
allow a visual check.

The user is then asked to verify
the reverse of the card.
Ordering

When everything has been
checked - ‘Add to Basket’
Shopping basket

Before the user can proceed, the
system asks for the artwork to be
checked one final time.
(This process ...
Proofing

The user is asked to
check a box as
having approved the
artwork.
Purchasing

The user can now proceed
to enter delivery details.
Delivery details
The user’s address details are
pre populated.

They simply click
the check box to
use their existing
deta...
DIRECT MAIL
Direct Mail usually
has it’s own category
containing only DM
products.
Simply select a product
to edit.
The template has already
been tagged to accept
variable data.
Click ‘Attach a customer
list’ to start the process.
To add new data click on
the ‘Create a new list’
button.
The system holds any
previous lists you have
uploaded for future ...
Direct Mail & Variable Data

Click on the ‘Browse’
button.
Direct Mail & Variable Data

Select a .csv or excel
data file.
The user clicks on the
relevant radio button
whether the file uploaded
is a .csv file or Excel file.
Go to ‘next step’
Direct Mail & Variable Data

Match the ‘heads’ tagged
with the template to the
‘column heads’ in the
imported spreadsheet.
Click on the ‘finish’ button
to complete the upload of
the variable data.
The user decides whether the
marketing product will be sent
first or second class.
The system will automatically
call on t...
The user can ‘flick’ through
the records and view the
results.
The data also previews on
the reverse of the card.

The item is then added to
the basket and ordered.
thank you
Please ask your
J Thomson Sales Executive
for a live demonstration.
is part of

services
J Thomson Customer Presentation
J Thomson Customer Presentation
J Thomson Customer Presentation
J Thomson Customer Presentation
J Thomson Customer Presentation
J Thomson Customer Presentation
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  • ----- Meeting Notes (14/11/2013 09:53) -----
    Augmented reality solution and our web to print solution
    ----- Meeting Notes (14/11/2013 10:58) -----
    We'll take a look at our web 2 print solution. It's a relatively short presentation which will give you an understanding of its potential
  • ----- Meeting Notes (14/11/2013 09:53) -----
    J THOMSON FLOW incorporates our
  • ----- Meeting Notes (14/11/2013 10:58) -----
    Our web 2 print system allows you to create print ready artwork using a template system then order print or it can be used as a simple product ordering system with stock control capabilities
  • ----- Meeting Notes (14/11/2013 10:58) -----
    Listed here are some of the benefits of the system
  • J Thomson Customer Presentation

    1. 1. Please click on any of the logos below that appear throughout this presentation to return to the home page.
    2. 2. Augmented Reality
    3. 3. ‘The combination of Augmented Reality with print will provide value beyond what is possible with either print-only or digital only content.’ PEREY RESEARCH AND CONSULTING
    4. 4. Augmented Reality is not a futuristic dream, it’s here . now
    5. 5. Augmented Reality (AR) allows for a digitally enhanced view of printed items, connecting you with more meaningful content in your everyday life. With the camera and sensors in a smartphone or tablet, AR adds layers of digital information – videos, photos, sounds, links – directly on top of printed items.
    6. 6. . AR integrates offline and online
    7. 7. J Thomson’s AR service integrates offline and online content. Our clients simply choose which pages will be interactive in their printed documents, whether it be a business card, leaflet, brochure, poster, banner or catalogue. J Thomson’s AR team do the rest.
    8. 8. .Experience interactive print
    9. 9. The free to download app is available for iPhone and Android smartphones with more than 33 million installations worldwide and pre-installations on 1 in 3 AR capable smartphones sold worldwide this year.
    10. 10. .Benefits for Publishers and Readers
    11. 11. For Publishers • Reach wider audiences • Truly Interactive multimedia content • Enhance your publication • Interaction with any online content • Doesn't interfere with your design layout • Reduce carbon footprint
    12. 12. To the Reader • Easy and Intuitive to use free app • Reduce carbon footprint • See videos play on top of advertising in magazines or on posters. • Watch as food packaging comes alive with links to helpful recipes. • Instantly buy items straight from your phone just by scanning your favorite newspaper, magazine or catalogue. • Users can interact with their printed resources through mobile devices, greatly enhancing the learning experience.
    13. 13. On average, the click-through rate for AR customers through the App is 87%, which means almost 9 out of 10 users that scanned a page with the app engaged with a call-to-action and interacted with the content. This is unprecedented when compared to any other industry standards.
    14. 14. .AR with ecommerce
    15. 15. Hidden Creative revealed a 135% increase in likelihood to buy when viewing an AR version of a product versus looking at a product image. AR has a positive impact on value perception – with surveyed participants valuing the AR product 33% higher than the non AR product.
    16. 16. .Smart phones and Tablets
    17. 17. J Thomson’s AR works on all Apple products and Android products. IT Research company Gartner predicts that smartphone and tablet sales will increase to 1.2 billion this year and will top 2 billion by 2015.
    18. 18. According to Juniper research, mobile augmented reality apps will generate nearly £200 million in revenues this year and reach £3 billion by 2017.
    19. 19. .Partner with us and enjoy the journey
    20. 20. J Thomson are excited to offer a service that is set to revolutionise both the print industry and the way you communicate with your audience.
    21. 21. Call to action
    22. 22. Thank you Please ask your J Thomson Sales Executive for a demonstration. is part of services
    23. 23. OVERVIEW
    24. 24. Introduction J Thomson’s Web2Print is a fully automated template-based system for the easy creation and ordering of: • Business Cards, Letterheads, Compliment Slips • Stock Items • Flyers • Brochures • Posters/Banners • Direct Mail with variable data • Personalised Greetings Cards and Invites • Promotional Items – Mugs, Keyrings, USB sticks, Mouse Mats etc
    25. 25. Benefits Brand Consistency - Set and control amendments to your branding rules and make any changes in one place. Disperse the collateral throughout the organisation quickly. Customised Content - Allow remote locations, field representatives, or franchisees to personalise the marketing collateral to match their specific audience or location information. Digital Asset Management - Keep all of your marketing collateral and digital assets in one place, making it easy to manage your brand. Control of Time - Save time by streamlining and centralising your ordering process via your custom branded Web2Print portal. Clear Traceability – Every aspect of product ordering is recorded and can be accessed 24/7.
    26. 26. Benefits Budget Control - Set up specific budgets to ensure budget constraints are kept. Inventory Control - Keep track of stored materials and receive timely alerts as and when stock levels deplete. Approval Process - When concerns about your marketing purchases arise, our Web2Print solution can create peace of mind by having an approval process in place prior to production.
    27. 27. . . . as easy as ordering a DVD from Amazon. J Thomson’s Web2Print is the most user friendly web to print system on the market, that’s why it’s embraced by so many of our clients. It usually takes around 10 minutes training to allow the user to become competent enough to order their first product.
    28. 28. Permissions The administrator can control what users see, limiting them to only the products that are relevant or applicable to them. The system can be setup to allow individual users to purchase products or alternatively it can be set up to ensure single or multi supervisor authorisation is required.
    29. 29. Existing users can log in using their unique email address and password. New users can log in here. This facility is optional and can be hidden if clients prefer to assign user names and passwords for security reasons. Alternatively, new users can sign up but be denied access to the site until the administrator ‘approves’ their credentials.
    30. 30. Menus The ‘Order History’ tab The ‘Home’ tab will take My Details’ tab Projects’ tab The ‘Edit The ‘Saved allows you to examine or you to the start page. you to change any to access allows allows you recall or details you have submitted. previously saved projects reorder previous and take them to jobs. completion.
    31. 31. Menus The ‘Help’ link, when The ‘Log Out’ tab allows The ‘Open Catalogue’‘Shopping Basket’ tab The tab activated, provides help you to leave gives you accessallows you to view orders the site to the topics relating to the various categories and them if securely . and edit necessary process you are presently products within them. to purchase. prior working on.
    32. 32. Catalogue Page After log in, you are taken to the Catalogue page displaying the various categories.
    33. 33. Catalogue Page Categories are folders containing ‘Products’. For instance a Stationery folder can contain products such as business cards, letterheads and compliment slips. Double clicking on the folder will display the products within.
    34. 34. Products 3 business card products are in this Stationery folder. Double clicking on the business card product will launch the editing window.
    35. 35. Products Users are presented with an empty template of the chosen business card . . . In this instance users can chose from a preset library of different coloured templates. . . . along with a list of fields that are required to build the card.
    36. 36. Image Library We’ll choose the red card.
    37. 37. With their template chosen the user then completes the required fields.
    38. 38. After completion of the fields the user clicks on the ‘save text and update’ button.
    39. 39. A preview appears to allow a visual check. The user is then asked to verify the reverse of the card.
    40. 40. Ordering When everything has been checked - ‘Add to Basket’
    41. 41. Shopping basket Before the user can proceed, the system asks for the artwork to be checked one final time. (This process is optional but recommended to reduce errors).
    42. 42. Proofing The user is asked to check a box as having approved the artwork.
    43. 43. Purchasing The user can now proceed to enter delivery details.
    44. 44. Delivery details The user’s address details are pre populated. They simply click the check box to use their existing details as the delivery address. Alternatively the user can key in a new address or select from a pre formatted drop down menu.
    45. 45. DIRECT MAIL
    46. 46. Direct Mail usually has it’s own category containing only DM products.
    47. 47. Simply select a product to edit.
    48. 48. The template has already been tagged to accept variable data.
    49. 49. Click ‘Attach a customer list’ to start the process.
    50. 50. To add new data click on the ‘Create a new list’ button. The system holds any previous lists you have uploaded for future use.
    51. 51. Direct Mail & Variable Data Click on the ‘Browse’ button.
    52. 52. Direct Mail & Variable Data Select a .csv or excel data file.
    53. 53. The user clicks on the relevant radio button whether the file uploaded is a .csv file or Excel file. Go to ‘next step’
    54. 54. Direct Mail & Variable Data Match the ‘heads’ tagged with the template to the ‘column heads’ in the imported spreadsheet.
    55. 55. Click on the ‘finish’ button to complete the upload of the variable data.
    56. 56. The user decides whether the marketing product will be sent first or second class. The system will automatically call on the first or second class PPI graphic to be printed on the marketing product.
    57. 57. The user can ‘flick’ through the records and view the results.
    58. 58. The data also previews on the reverse of the card. The item is then added to the basket and ordered.
    59. 59. thank you Please ask your J Thomson Sales Executive for a live demonstration. is part of services

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