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Stoltz Social Media2


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You.0h: Why the annoying social media evangelists are right.Social media is changing everything. Really. by Craig Stoltz,

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Stoltz Social Media2

  1. 1. You.0h. . .Really<br />Surviving—or, who knows?—thriving in the social media revolution<br />Craig Stoltz &gt;&gt; Bethesda, Maryland &gt;&gt; &gt;&gt; 240-0426-2458<br />
  2. 2. THE TEMPTATION<br />is to view social media platforms like <br />Facebook, YouTube, Twitter and blogs <br />as cool new tools that you let publish stuff cheaply and easily. <br />You can certainly do that. <br />Little harm. Some benefit. <br />
  3. 3. THE PROBLEM IS <br />social media is having<br />a far bigger and more disruptive<br />impact on how people communicate—and on the broader culture--than most people realize. <br />It’s messing with a system<br />that’s worked really well for over<br />500 years<br />
  4. 4. When Life Was Easy*<br />You sent your message out to the world. <br />People listened! Cool! <br />Your Extremely Important Message for the World<br />* Ca. 1453 - 2006 <br />
  5. 5. Why Life Is Getting Hard * <br />Using platforms like Twitter, Facebook, YouTube & blogs, millions of people now talk to each other. They’re not listening to you.<br />(Your Extremely Important Message for the World)<br />* Ca. 2006 - ???<br />
  6. 6. People are doing this<br />Instantly <br />Globally<br />Constantly<br />At very little cost<br />Without permission<br />Without grown-up supervision<br />Without restriction<br />Sometimes, without a clue<br />
  7. 7. Sometimes they talk about things that matter to you<br />Sometimes they talk about you <br />Sometimes they say wonderful things <br />Sometimes they say incorrect, damaging, damning or embarrassing things <br />
  8. 8. This creates <br />huge new opportunities<br />And challenges<br />And problems<br />And obligations<br />And duties<br />And jargon<br />And a great many ANNOYANCES<br />Oh, boy. <br />
  9. 9. THE ESSENTIAL FACT<br />These new communication behaviors are<br />spreading<br />acceleratingand<br />irreversible<br />It doesn’t matter whether you approve. <br />Or think it’s destroying Western Civilization. <br />Or that it’s disrupting the economy, politics and<br />your livelihood in unpleasant ways. <br />It doesn’t matter what you think.<br />It simply is. <br />
  10. 10. THE SOLUTION<br />ENGAGE <br />with the <br />unruly, <br />uncontrollable, <br />fundamentally disruptive, <br />fascinating, persistent, <br />global, immediate, <br />culturally transformative<br />and<br />frequently deeply annoying<br />CONVERSATION<br />that is the social web <br />