Service related technology business

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Brief overview of services-related technology business

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Service related technology business

  1. 1. Georgi Kadrev, Imagga Ltd. Service RelatedTechnology Business
  2. 2. Georgi Kadrev, Imagga Ltd.• Not that clear line any more• Service a substantial part of the product• Example: Sages accounting software – The software is not the best one, however – 5.8M customers – 14.5K employees – Survived attacks from Microsoft and Intuit – Reassurance, familiarity, and supportProduct vs. Service?
  3. 3. Georgi Kadrev, Imagga Ltd.• Internet allowed and defined it• Infrastructure as a Service• Platform as a Service• Technology as a Service• Software as s Service …XYZ as a Service
  4. 4. Georgi Kadrev, Imagga Ltd.• Subscription• Pay-as-you-go* Allows for the Freemium model* Low initial investment for the client* Kind of success fee for the vendorPricing Model
  5. 5. Georgi Kadrev, Imagga Ltd.• On-demand• Low setup cost• Frequent updates• Easy Integration• Thin clientsCustomers point of view
  6. 6. Georgi Kadrev, Imagga Ltd.• On-demand – Scalability (tech and $-wise)• Low setup cost - Automation• Frequent updates - Own software• Easy Integration - API-friendlyBehind the Scene
  7. 7. Georgi Kadrev, Imagga Ltd.• Data Storage and Security• Latency• Not Customization-oriented• Little Economies of ScaleAdoption Challenges
  8. 8. Georgi Kadrev, Imagga Ltd.• Customer development is an iterative process• Reduce the blind guesses• And thus eliminate waste• Be careful as average customer alwayswants just cheaper and faster• But its better be disruptive (sometimes)Listen to Customers
  9. 9. Georgi Kadrev, Imagga Ltd.• Its cost effective• Deliver more than expected (be proactive)• Create peace of mind (minimize risk)• Cultivate relationships• This will create “Switching Cost”Repeating Customers
  10. 10. Georgi Kadrev, Imagga Ltd.• New come because of the actions of the old• Not necessarily viral, but “net promoter”• Reinvest profit in advertising• Reuse, make use of ITGrowth and Scale
  11. 11. Georgi Kadrev, Imagga Ltd.• StockPodium.com – Image marketplace – ~ 5000 daily visitors (~60% from US) – We see at it as a service for finding images• Imagga API – Technology as a Service – Several million images processed so far – Small Setup + Monthly Pay-as-you-go fees – High “net promoter” rate :) – Currently expanding in the Platform as a Service fieldAbout Imagga
  12. 12. Georgi Kadrev, Imagga Ltd.E-mail: georgi.kadrev@imagga.comWeb: imagga.comContact Me

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