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© VIRTUAL VEHICLEMonat 2013 / Nachname 1Name der Konferenz
© VIRTUAL VEHICLE
COMET K2 Competence Center - Initiated by the Federal Ministry of Transport, Innovation & Technology (BM...
© VIRTUAL VEHICLE
Agenda
Juni 2013 / Stocker
 Vom Web zum Web 2.0
 Vom Enterprise zum Enterprise 2.0
 Einblicke in konk...
© VIRTUAL VEHICLE
Vom Web zum Web 2.0
Juli 2013 / Stocker 4
1993 2007
© VIRTUAL VEHICLE
Web 2.0 = „Mitmach Web“
Juni 2013 / Stocker
 Paradigmenwechsel im Web: Nutzer transformieren von
Inform...
© VIRTUAL VEHICLE
Enterprise 2.0 = „Mitmach Unternehmen“
Juni 2013 / Stocker
„How can we ignite the potential and creativi...
© VIRTUAL VEHICLE
Enterprise 2.0 = „Mitmach Unternehmen“
Juni 2013 / Stocker
 A) Einsatz von Web 2.0 Konzepten und Techno...
© VIRTUAL VEHICLE
Enterprise 2.0 = „Mitmach Unternehmen“
Juni 2013 / Stocker
 Erforderlicher Paradigmenwechsel
 Nutzung ...
© VIRTUAL VEHICLE
Fallstudie: Soziales Netzwerk bei Siemens
Juni 2013 / Stocker 41. Technik JF 9Quelle: Siemens Building T...
© VIRTUAL VEHICLE
Fallstudie: Teilen von Ideen bei BMW
Juni 2013 / Stocker 10
Quelle: Arbeitsplatz der Zukunft mit Fallstu...
© VIRTUAL VEHICLE
Fallstudie: Mitarbeiterblog bei Pentos
Juni 2013 / Stocker 11
Quelle: Pentos AG: Nachhaltiges Mitarbeite...
© VIRTUAL VEHICLE
Fallstudie: Bosch Connect (E20 Prinzipien)
Juni 2013 / Stocker 12Quelle: Robert Bosch GmbH: EFQM Good Pr...
© VIRTUAL VEHICLE
Fallstudie: Yammer – Social Network bei Capgemini
Juni 2013 / Stocker 13Quelle: Capgemini: Microblogging...
© VIRTUAL VEHICLE
Enterprise 2.0 – Vorgehensweise
Juni 2013 / Stocker
 Wahrnehmen eines konkreten Leidensdrucks
 Ableitu...
© VIRTUAL VEHICLE
Alexander Stocker
VIRTUAL VEHICLE Research Center
alexander.stocker@v2c2.at
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Enterprise 2.0: Einsatz von Social Software in Unternehmensintranets

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Enterprise 2.0: Einsatz von Social Software in Unternehmensintranets

  1. 1. © VIRTUAL VEHICLEMonat 2013 / Nachname 1Name der Konferenz
  2. 2. © VIRTUAL VEHICLE COMET K2 Competence Center - Initiated by the Federal Ministry of Transport, Innovation & Technology (BMVIT) and the Federal Ministry of Economics & Labour (BMWFI). Funded by FFG, Land Steiermark and Steirische Wirtschaftsförderung (SFG) Enterprise 2.0: Einsatz von Social Software in Unternehmensintranets Beyond Wahrnehmung: After Business Summertals @youspi.at Dr. Alexander Stocker Area A – Information & Process Management VIRTUAL VEHICLE Research Center
  3. 3. © VIRTUAL VEHICLE Agenda Juni 2013 / Stocker  Vom Web zum Web 2.0  Vom Enterprise zum Enterprise 2.0  Einblicke in konkrete Fälle von Enterprise 2.0  Vorgehensweise zur Einführung von Enterprise 2.0 3
  4. 4. © VIRTUAL VEHICLE Vom Web zum Web 2.0 Juli 2013 / Stocker 4 1993 2007
  5. 5. © VIRTUAL VEHICLE Web 2.0 = „Mitmach Web“ Juni 2013 / Stocker  Paradigmenwechsel im Web: Nutzer transformieren von Informationskonsumenten zu -produzenten  Selbstorganisiertes Teilen von Inhalten : Wert von Web 2.0 Plattformen definiert sich nicht über die Basistechnologie, sondern über nutzergenerierte Inhalte  Netzwerkeffekte als Prinzip: Informationen können sich im Web schneeballartig verbreiten (virale Effekte)  Suchen und Finden: Informationen sind über Suchmaschinen in der Zwischenzeit durch „Page Rank“ sehr gut auffindbar 5
  6. 6. © VIRTUAL VEHICLE Enterprise 2.0 = „Mitmach Unternehmen“ Juni 2013 / Stocker „How can we ignite the potential and creativity of more than 300.000 people in this company to a firework of new ideas, improvements and innovations? We need different types of leadership and cooperation!“ Volkmar Denner – CEO Robert Bosch GmbH Quelle: EFQM Good Practice Competition 2013 (https://sites.google.com/site/efqmgpc2013/home/the-applicants/robert-bosch ) 6
  7. 7. © VIRTUAL VEHICLE Enterprise 2.0 = „Mitmach Unternehmen“ Juni 2013 / Stocker  A) Einsatz von Web 2.0 Konzepten und Technologien innerhalb von Unternehmen bzw. zwischen Unternehmen und externen Stakeholdern  B) Transformation von Unternehmen zu mehr Offenheit, Transparenz und Vernetzung sowie zu flacheren Informationshierarchien 7
  8. 8. © VIRTUAL VEHICLE Enterprise 2.0 = „Mitmach Unternehmen“ Juni 2013 / Stocker  Erforderlicher Paradigmenwechsel  Nutzung von Portalen statt Kanälen  Entwicklung einer neuen Kommunikationskultur: Teilen statt abrufen  Offenerer Zugang zu Information im Unternehmen  „Kunst, loszulassen“, d.h. Verantwortung an die Mitarbeiter abgeben  Änderung im Führungsstil („Leadership 2.0“)  Vertrauen statt übermäßiger Kontrolle  Teilweises Abgeben von Kontrolle und Steuerung zugunsten sich selbst organisierender Mitarbeiter  Beseitigung störender Informations- hierarchien .  . 8
  9. 9. © VIRTUAL VEHICLE Fallstudie: Soziales Netzwerk bei Siemens Juni 2013 / Stocker 41. Technik JF 9Quelle: Siemens Building Technologies Division: Globaler Wissens- und Erfahrungsaustausch mit References+ http://www.e20cases.org/fallstudie/siemens-building-technologies-division-globaler-wissens-und-erfahrungsaustausch-mit-references-2/
  10. 10. © VIRTUAL VEHICLE Fallstudie: Teilen von Ideen bei BMW Juni 2013 / Stocker 10 Quelle: Arbeitsplatz der Zukunft mit Fallstudien von BMW und AVL http://hmd.dpunkt.de/287/08.php
  11. 11. © VIRTUAL VEHICLE Fallstudie: Mitarbeiterblog bei Pentos Juni 2013 / Stocker 11 Quelle: Pentos AG: Nachhaltiges Mitarbeiter-Blogging http://www.e20cases.org/fallstudie/pentos-ag-nachhaltiges-mitarbeiter-blogging/
  12. 12. © VIRTUAL VEHICLE Fallstudie: Bosch Connect (E20 Prinzipien) Juni 2013 / Stocker 12Quelle: Robert Bosch GmbH: EFQM Good Practice Competition https://sites.google.com/site/efqmgpc2013/home/the-applicants/robert-bosch
  13. 13. © VIRTUAL VEHICLE Fallstudie: Yammer – Social Network bei Capgemini Juni 2013 / Stocker 13Quelle: Capgemini: Microblogging als Konversationsmedium http://www.e20cases.org/files/fallstudien/e20cases-10-capgemini.pdf
  14. 14. © VIRTUAL VEHICLE Enterprise 2.0 – Vorgehensweise Juni 2013 / Stocker  Wahrnehmen eines konkreten Leidensdrucks  Ableitung aus den Unternehmenszielen bzw. Strategie  Definition eines (ersten) Wirkungsbereichs  Vorhandensein eines individuellen und eines organisationalen Mehrwerts  Geschickte Kommunikation von Zielen und Mehrwerten an die Mitarbeiter  Planung und Durchführung von Akzeptanzmaßnahmen (Change Management)  Festlegung spezieller E20-Rollen (z.B. Community Manager)  Nutzen von Digital Natives als Multiplikatoren und Promotoren  Involvieren der Führungsriege, damit diese mit gutem Beispiel vorangeht  Nutzung und Mehrwert stets transparent machen  Förderung einer offenen und dialogfähigen Unternehmenskultur  Verankerung im Unternehmensalltag und den Prozessen 14
  15. 15. © VIRTUAL VEHICLE Alexander Stocker VIRTUAL VEHICLE Research Center alexander.stocker@v2c2.at

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