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Impulsvortrag: Das Internet der Dinge, Potenziale für die Automobilindustrie

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Vortrag zum Internet der Dinge als Teil des Internet der Zukunft am Kompetenzzentrum - Das Virtuelle Fahrzeug

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Impulsvortrag: Das Internet der Dinge, Potenziale für die Automobilindustrie

  1. 1. Impulsvortrag: Das Internet der Dinge Potenziale für die Automobilindustrie Mag. Dr. Alexander Stocker und DI (FH) Robert Möstl Kompetenzzentrum – Das Virtuelle Fahrzeug
  2. 2. JOANNEUM RESEARCH <ul><li>Brückenfunktion zwischen Wissenschaft und Wirtschaft </li></ul><ul><ul><li>Angewandte F&E-Arbeiten </li></ul></ul><ul><ul><li>Technologietransfer </li></ul></ul><ul><ul><li>Förderung zukünftiger Fach- und Führungskräfte </li></ul></ul><ul><li>Nutzen für Wirtschaft und Gesellschaft </li></ul><ul><ul><li>Stärkung der internationalen Wettbewerbsfähigkeit </li></ul></ul><ul><ul><li>Sicherung der Lebensqualität </li></ul></ul><ul><li>Fakten </li></ul><ul><ul><li>Forschungseinheiten 5 </li></ul></ul><ul><ul><li>MitarbeiterInnen 431 </li></ul></ul><ul><ul><li>Aufwendungen 36,6 M€ </li></ul></ul><ul><ul><li>Selbstfinanzierungsgrad 80% </li></ul></ul>
  3. 3. DIGITAL – Institut für Informations- und Kommunikationstechnologien <ul><li>Intelligente Informationssysteme </li></ul><ul><ul><li>Informations- und Wissensmanagement </li></ul></ul><ul><ul><li>Semantic Web, Wissensrepräsentation </li></ul></ul><ul><ul><li>Web 2.0 und Social Web </li></ul></ul><ul><ul><li>Rich Internet Applications </li></ul></ul><ul><ul><li>Web Content Management </li></ul></ul><ul><ul><li>Innovative IT Lösungen </li></ul></ul><ul><li>Fernerkundung und Geoinformation </li></ul><ul><li>Bildanalyse und Messsyteme </li></ul><ul><li>Weltraumtechnik und Akustik </li></ul><ul><li>Audivisuelle Medien </li></ul>
  4. 4. Inhalt <ul><li>Vier Bereiche im Future Internet </li></ul><ul><li>Das Internet der Dinge </li></ul><ul><li>Basistechnologien für das Internet der Dinge </li></ul><ul><li>Die Rolle des Smartphones im Internet der Dinge </li></ul><ul><li>Anwendungen </li></ul>
  5. 5. Das Internet (in) der Zukunft Internet der Menschen Internet der Dinge Internet der Daten Internet der Services Web 2.0 Social Web Linked Data Semantic Web Das Future Internet : http://www.contentmanager.de/magazin/artikel_2210_future_internet.html
  6. 6. Das Internet der Menschen Web 2.0, Social Web <ul><li>Das (Social) Web und seine Stars </li></ul><ul><ul><li>Menschen transformieren von Konsumenten zu Produzenten von Inhalten </li></ul></ul><ul><ul><li>Social Networking wird zum Massenphänomen </li></ul></ul>~2.000 Millionen Nutzer ~600 Millionen Nutzer ~200 Millionen Nutzer Kommunikation Mensch zu Mensch
  7. 7. Das Internet der Menschen Web 2.0, Social Web Der Facebook Activity Stream Aggregator für verschiedenste Informationen von Menschen, Applikationen und Dingen
  8. 8. Das Internet der Menschen Web 2.0, Social Web <ul><li>Menschen werden zu Empfehlungsgebern </li></ul><ul><ul><li>40% want to receive discounts and promotions </li></ul></ul><ul><ul><li>37% want to show support for the brand/company to thers </li></ul></ul><ul><ul><li>36% hope (want) to get free samples, a coupon (a.k.a. freebies) </li></ul></ul><ul><ul><li>34% want to stay informed about the activities of the company </li></ul></ul><ul><ul><li>33% want to get updates on future products </li></ul></ul><ul><ul><li>30% want to get updates and information on future sales </li></ul></ul><ul><ul><li>27% like to get fun and entertainment out of it </li></ul></ul><ul><ul><li>25% want to get access to exclusive content </li></ul></ul><ul><ul><li>22% mentioned they were referred by someone to follow this brand/company 21% want just to learn more about the company </li></ul></ul>
  9. 9. Das Internet der Daten Linked Data, Semantic Web <ul><li>Maschinenverarbeitbare , verlinkte und offene (d.h. ohne rechtliche Beschränkungen nutzbare) Daten sätze </li></ul><ul><li>z.B. Open (Government) Data </li></ul>Linked Data: http://linkeddata.org/
  10. 10. Das Internet der Services <ul><li>Intelligente Computer Programme (Software-Services) am Web (SaaS, Cloud Computing) </li></ul><ul><li>Reale Dienstleistungen als Service am Web (z.B. eConsulting) </li></ul><ul><li>Vernetzung von Services miteinander (z.B. „Car as a Service“, „Versicherungsservice“, „Kfz-Steuerservice“) </li></ul><ul><li>Klassische Produkte transformieren zu Dienstleistungen – mehr Varianten für Konsumenten </li></ul>Das Future Internet : http://www.contentmanager.de/magazin/artikel_2210_future_internet.html
  11. 11. Das Internet der Dinge <ul><li>Dinge sind identifizierbar </li></ul><ul><li>Dinge sind lokalisierbar </li></ul><ul><li>Dinge vernetzen sich untereinander und mit dem Internet </li></ul><ul><li>Dinge besitzen Sensoren und sammeln Daten </li></ul><ul><li>Dinge besitzen Aktoren und führen Aktivitäten aus </li></ul><ul><li>Die Konnektivität zum Internet wird in Zukunft verstärkt über das Mobiltelefon hergestellt </li></ul>
  12. 12. Das Internet der Dinge Die Rolle der Protokolle <ul><li>Internet Protokolle </li></ul><ul><ul><li>IPv4 (1981) </li></ul></ul><ul><ul><ul><li>2 32 eindeutige Adressen </li></ul></ul></ul><ul><ul><ul><ul><li>≈  4,3 Milliarden = 4,3·10 9 </li></ul></ul></ul></ul><ul><ul><ul><li>Genug IP-Adressen „für die halbe Menschheit“ </li></ul></ul></ul><ul><ul><li>IPv6 (1998) </li></ul></ul><ul><ul><ul><li>2 128 eindeutige Adressen </li></ul></ul></ul><ul><ul><ul><ul><li>≈  340 Sextillionen = 3,4·10 38 </li></ul></ul></ul></ul><ul><ul><ul><li>Warum IPv6: Um auch Dinge zu adressieren („Genug IP-Adressen für alle Dinge dieser Erde“) </li></ul></ul></ul>
  13. 13. Das Internet der Dinge Basistechnologien <ul><li>Radio Frequency Identification – RFID </li></ul><ul><li>Near Field Communication - NFC </li></ul><ul><li>Real Time Locating Systems - RTLS </li></ul><ul><li>Wireless Sensor Networks - WSN </li></ul><ul><li>Smart Objects - SMO </li></ul>
  14. 14. Das Internet der Dinge Die Rolle der Smartphones <ul><li>Apple & Google: NFC für die breite Masse </li></ul><ul><ul><li>Smartphones als Enabler für das Internet der Dinge (Dinge ins Web bringen) </li></ul></ul><ul><ul><li>Google Nexus S: NFC-fähiges Telefon, erste NFC-Anwendungen erscheinen (z.B. Coupons, Voting, Places) </li></ul></ul><ul><ul><li>Apple‘s zahlreiche NFC-Patente (z.B. mobile Ticket, mobile Payment, mobile Printing, mobile (Un)lock …) </li></ul></ul>Kommunikation Ding zu Ding
  15. 15. Das Internet der Dinge Die Rolle der Smartphones http://www.telegraph.co.uk/technology/google/7256103/Google-now-a-mobile-first-company.html <ul><li>Google‘s neue Strategie: „Mobile-first“ </li></ul>
  16. 16. Das Internet der Dinge Die Rolle der Smartphones Google NFC Pilot: http://googlemobile.blogspot.com/2010/12/cross-posted-and-excerpted-from-hotpot.html Google Nexus S: http://www.google.com/phone/detail/nexus-s Google Places: http://www.google.com/places/ <ul><li>Google NFC-Pilotprojekt im Bundesstaat Oregon </li></ul><ul><ul><li>Suchen und Finden von Orten via Google </li></ul></ul><ul><ul><li>Unternehmen auf Google Places empfehlen (freies Business Kit mit Marketingmaterial) </li></ul></ul>
  17. 17. Das Internet der Dinge „Sprechende Dinge“ Kommunikation Ding zu Mensch
  18. 18. Das Internet der Dinge „Sprechende Dinge“ Kommunikation Ding zu Mensch
  19. 19. Das Internet der Dinge Anwendungsideen Web-connected washing machines: http://venturebeat.com/2011/01/05/lg-says-smart-web-connected-washing-machines-no-longer-a-dumb-idea/ Yellometer, T3N Beitrag: http://t3n.de/news/internet-dinge-sprechenden-kuhlschranken-intelligenten-288265/ Stromverbrauch über PC ablesen Waschmaschinen wissen was sie waschen <ul><li>Gegenstände des täglichen Alltags verbinden </li></ul>
  20. 20. Das Internet der Dinge Anwendungsideen <ul><li>Gegenstände des täglichen Alltags verbinden </li></ul>RFID Journal: Gerry Weber: http://www.rfidjournal.com/article/view/7252 RF-iT Solutions: RDID ME: http://www.rf-it-solutions.com/produkte/rfidme.html
  21. 21. Das Internet der Dinge Anwendungsideen <ul><li>Nokia Push Burton – Future of Snowboarding </li></ul>Nokia und Burton: Push Snowboarding: http://www.pushsnowboarding.com/
  22. 22. Das Internet der Dinge Anwendungsideen <ul><li>Ford Tool Link by Dewalt – Werkzeuge tracken </li></ul>Think Magic: Ford Tool Link: http://www.thingmagic.com/applications-overview/toollink-by-dewalt
  23. 23. Das Internet der Dinge Anwendungsideen Georg Holzer: Wenn das Navi mit dem Auto spricht: http://www.georgholzer.at/blog/2011/01/05/wenn-das-navi-mit-dem-auto-spricht/ LTE Connected Car: http://www.ngconnect.org/ecosystem/connected-car.htm Sensordaten über Navi (via ODB) LTE Connected Car <ul><li>Das vernetzte Auto </li></ul>„ Open Car Data“ http://opencardata.com/about.html
  24. 24. Das Internet der Dinge Anwendungsideen BMW Mini Steckdose: http://auto.pege.org/2008-berlin/mini-steckdose.htm <ul><li>eMobility: Tanken beim Nachbarn und korrekte Abrechnung der Kosten </li></ul>?
  25. 25. Das Internet der Dinge Anwendungsideen Streetline, Inc. http://www.streetlinenetworks.com <ul><li>Smart Parking (Streetline Networks) </li></ul>
  26. 26. Das Internet der Dinge Betriebswirtschaftliche Aspekte <ul><li>Mit RFID und NFC erhalten Informationssysteme „Augen“ und „Ohren“ </li></ul><ul><li>Automatische Datenerfassung in Echtzeit zu einem Bruchteil der Kosten möglich </li></ul><ul><ul><li>Wirtschaftliche Gewinnung von Daten (Integration in immer kleinere u. weniger wertvolle Geräte) </li></ul></ul><ul><ul><li>Steigerung der Datenqualität (häufige „Eingabe“, feinere Granularität) </li></ul></ul><ul><li>Ermöglicht Einsparungen bei Prozessen </li></ul><ul><ul><li>z.B.: Intelligente KFZ-Versicherung </li></ul></ul><ul><ul><li>Sensordaten im Auto -> Versicherungssystem -> Effiziente Schadensabwicklung ( Vehicle 2 Business Communication ) </li></ul></ul>
  27. 27. Das Internet der Dinge Betriebswirtschaftliche Aspekte <ul><li>Anwendungsfall: Intelligente Versicherung </li></ul>Quelle: Baecker et.al : Vehicle-to-Business Communication: The Example of Claims Assistance in Motor Insurance, MKWI, 2010
  28. 28. Das Internet (in) der Zukunft Potenziale <ul><li>Zeit- und Ortsunabhängigkeit </li></ul><ul><li>Allgegenwärtigkeit (Ubiquität) </li></ul><ul><li>Interaktivität </li></ul><ul><li>Multimedialität </li></ul><ul><li>Vernetzung </li></ul><ul><li>… für Menschen, Daten und Dinge </li></ul>
  29. 29. Das Internet der Dinge Fazit <ul><li>Zahlreiche Anwendungsideen </li></ul><ul><li>Konkrete Anwendungsfälle noch großteils offen </li></ul><ul><li>Nutzen in der Praxis noch schwer absehbar </li></ul><ul><li>Stark durch die Forschung getrieben </li></ul><ul><li>Vereinzelte Pilotprojekte </li></ul><ul><li>Player müssen sich auf Standards einigen </li></ul>
  30. 30. Alexander Stocker Robert Möstl JOANNEUM RESEARCH DIGITAL – Institut für Informations- und Kommunikationstechnologien http://www.joanneum.at/de/digital.html

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