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The Business of WordPress


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WordPress Meetup Nairobi April 2020 - Michael Owour: The Business of WordPress

Published in: Technology
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The Business of WordPress

  1. 1. The Business of WordPress Some insights into making a business of your passion for technology
  2. 2. Today’s Agenda  A brief background  Problems you will face as a freelancer  Solutions to the problems you will face as a freelancer  Who am I?
  3. 3. A Brief Background  The philosophy behind starting a small business is pretty simple…  Deliver value to clients  Clients give you revenue in return for the value  Your job as the business owner is to extract profit from the revenue to reward yourself for the investment and effort you have put in
  4. 4. The Real Problems  Low quality clients  Project slippage  Lack of recurring revenue These 3 things will impact your profit and kill you business!
  5. 5. Low Quality Clients  You end up becoming a commodity.  You have poor marketing.  You have poor positioning.
  6. 6. Project Slippage  Clients try to micro manage you.  Eats into your profit.  Destroys your confidence.
  7. 7. Lack of Recurring Revenue  You get stuck in the feast and famine cycle.  You end up saying “yes” too often.  You are not building an asset.
  8. 8. The Solutions  Dream clients.  Profitable projects.  A war chest of recurring revenue.
  9. 9. The Dream Client  They buy into my process.  I avoid wasting time.  They chase me.
  10. 10. The Profitable Project  I do what you do best.  High profit margins.  My confidence grows.
  11. 11. Recurring Revenue  I get predictable cash flow.  I have the freedom to say no.  I start to build real assets.
  12. 12. Remember  Account management is more than sending emails.  Your real client is your client’s client.  If you protect your client from their silly ideas, they’ll gladly pay you for their good ones.
  13. 13. Michael Owuor @s3interdev /TheRealMichaelOwuor Solution Architect at Superior Software Solutions