The Business of WordPress
Some insights into making a business of your
passion for technology
A brief background
Problems you will face as a freelancer
Solutions to the problems you will face as a
Who am I?
A Brief Background
The philosophy behind starting a small
business is pretty simple…
Deliver value to clients
Clients give you revenue in return for the value
Your job as the business owner is to extract profit
from the revenue to reward yourself for the
investment and effort you have put in
The Real Problems
Low quality clients
Lack of recurring revenue
These 3 things will impact your profit and kill you
Low Quality Clients
You end up becoming a commodity.
You have poor marketing.
You have poor positioning.
Clients try to micro manage you.
Eats into your profit.
Destroys your confidence.
Lack of Recurring Revenue
You get stuck in the feast and famine cycle.
You end up saying “yes” too often.
You are not building an asset.
A war chest of recurring revenue.
The Dream Client
They buy into my process.
I avoid wasting time.
They chase me.
The Profitable Project
I do what you do best.
High profit margins.
My confidence grows.
I get predictable cash flow.
I have the freedom to say no.
I start to build real assets.
Account management is more than sending
Your real client is your client’s client.
If you protect your client from their silly ideas,
they’ll gladly pay you for their good ones.
Solution Architect at Superior Software Solutions