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The Third Frontier of the Webthe democratization of curation and why it matters  Presented by Oliver Starr, Chief Evangeli...
Please follow @owstarr on  Twitter for updates and   additional information.
Three Functional         Aspects of the Web1. Allow anyone to view any published document2. Allow anyone to publish any ty...
Three Functional         Aspects of the Web1. Allow anyone to view any published documentUniform Resource Locator / URL (o...
Three Functional         Aspects of the Web2. Allow anyone to publish any type of document
“I wanted to lower thebar to publishing about as far as it could go.”       Ev Williams, Twitter Co-Founder
Three Functional         Aspects of the Web3. Allow anyone to organize the collection of documents
Curation:Cu*ra"tion (ku-ra-shun)the selection of, care for and presentationof the objects entered into a collection
some finer points on the topic...
Aggregation  is not...
curation
Thinkmuseum...
notwarehouse
Almost Everyone is a Curator!
Don’t Believe Me?
Did you select your outfit today?
But what does this have to do with the web?
Technological innovation resulted inthe democratization of each of the   two prior aspects of the web.
Is curation really the next BIG thing?
Buzz
Innovative Startups
Doing innovative things
Some Cool Examples
Money
What Influencers are Saying:
”Plus, we want to curate our lives andnow that more and more of you will bepouring your lives into Twitter andFacebook you...
“In short, curation is the new search.Its also the old search. And itshappening again, and again”              Paul Kedros...
“The next big trend will be curation.”          Yuri Milner, Digital Sky Technologies
We’re already seeing thebeginning of the democratizationprocess...
Pearltrees the first andlargest social curationcommunity:110,000 registered users10,000,000 page views last month
The Curation Continuum
I’m looking for something                              I know exactly what I’m      fun/Interesting                       ...
Why is Curation So Important?
5 Takeaways...
Curation is one of thefundamental principals of the Web
Curation can improve the qualityof your content
Allows you to producemeaningful insight withouthaving to depend completelyon your own original content
You should understand thevarious curation tools and usethem in appropriate ways
Make it easy for your audienceto curate the content youcreate and you become part ofa larger conversation
Thank You
Curation: The Third Frontier of the Web (slides for presentation at FutureMidwest 2011)
Curation: The Third Frontier of the Web (slides for presentation at FutureMidwest 2011)
Curation: The Third Frontier of the Web (slides for presentation at FutureMidwest 2011)
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Curation: The Third Frontier of the Web (slides for presentation at FutureMidwest 2011)

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These are the slides that accompanied Oliver Starr's presentation at FutureMidwest 2011, Curation, the Third Frontier of the Web. Please contact @owstarr for more information and additional notes.

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Curation: The Third Frontier of the Web (slides for presentation at FutureMidwest 2011)

  1. 1. The Third Frontier of the Webthe democratization of curation and why it matters Presented by Oliver Starr, Chief Evangelist, Pearltrees
  2. 2. Please follow @owstarr on Twitter for updates and additional information.
  3. 3. Three Functional Aspects of the Web1. Allow anyone to view any published document2. Allow anyone to publish any type of document3. Allow anyone to organize the collection of documents
  4. 4. Three Functional Aspects of the Web1. Allow anyone to view any published documentUniform Resource Locator / URL (originally called UDI)Hyper Text Transfer Protocol / HTTPHyper Text Markup Language / HTML
  5. 5. Three Functional Aspects of the Web2. Allow anyone to publish any type of document
  6. 6. “I wanted to lower thebar to publishing about as far as it could go.” Ev Williams, Twitter Co-Founder
  7. 7. Three Functional Aspects of the Web3. Allow anyone to organize the collection of documents
  8. 8. Curation:Cu*ra"tion (ku-ra-shun)the selection of, care for and presentationof the objects entered into a collection
  9. 9. some finer points on the topic...
  10. 10. Aggregation is not...
  11. 11. curation
  12. 12. Thinkmuseum...
  13. 13. notwarehouse
  14. 14. Almost Everyone is a Curator!
  15. 15. Don’t Believe Me?
  16. 16. Did you select your outfit today?
  17. 17. But what does this have to do with the web?
  18. 18. Technological innovation resulted inthe democratization of each of the two prior aspects of the web.
  19. 19. Is curation really the next BIG thing?
  20. 20. Buzz
  21. 21. Innovative Startups
  22. 22. Doing innovative things
  23. 23. Some Cool Examples
  24. 24. Money
  25. 25. What Influencers are Saying:
  26. 26. ”Plus, we want to curate our lives andnow that more and more of you will bepouring your lives into Twitter andFacebook youll want to save some ofthose moments in a more permanent,and curated, way.Its a billion dollar opportunity justsitting out there. Anyone working onthis?” Robert Scoble, Scobleizer.com
  27. 27. “In short, curation is the new search.Its also the old search. And itshappening again, and again” Paul Kedrosky, Infectious Greed
  28. 28. “The next big trend will be curation.” Yuri Milner, Digital Sky Technologies
  29. 29. We’re already seeing thebeginning of the democratizationprocess...
  30. 30. Pearltrees the first andlargest social curationcommunity:110,000 registered users10,000,000 page views last month
  31. 31. The Curation Continuum
  32. 32. I’m looking for something I know exactly what I’m fun/Interesting looking for Curated ContentSerendipitous Discovery Targeted Search Highly Random Sweet Spot for Research Highly Specific
  33. 33. Why is Curation So Important?
  34. 34. 5 Takeaways...
  35. 35. Curation is one of thefundamental principals of the Web
  36. 36. Curation can improve the qualityof your content
  37. 37. Allows you to producemeaningful insight withouthaving to depend completelyon your own original content
  38. 38. You should understand thevarious curation tools and usethem in appropriate ways
  39. 39. Make it easy for your audienceto curate the content youcreate and you become part ofa larger conversation
  40. 40. Thank You

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