Leveraging Social Media Marketing in the Construction Industry

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Leveraging Social Media Marketing in the Construction Industry

www.marketintegrations.com

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Leveraging Social Media Marketing in the Construction Industry

  1. 1. Leveraging Social Media for the Construction Industry Stirling Morris, CSI, CDT www.marketintegrations.com
  2. 2. Social Media is a method of: ● establishing & maintaining relationships ● building meaningful content ● sharing & collaborating. . . Even in the Construction Industry
  3. 3. What SocialMediaplatforms andresources areyou & yourbusinessleveraging tointeract with theProject Team?
  4. 4. Social Media Profile vs Page● facebook ○ Profile & Page● Linkedin ○ Profile & Page● Twitter ○ Only a Profile● Google+ ○ Profile & Page (whos heard of this?)
  5. 5. Beyond the Typical Social Mediums● YouTube● Foursquare● Flickr● Blogs● Newsletters
  6. 6. On the Road Again?What tools are youusing to takeadvantage ofSocial MediaMarketing?
  7. 7. How are youleveraging whatyou & other ProjectTeam membersare saying throughSocial Media? How are you tracking and analyzing feedback?
  8. 8. What is the ROI ofSocial Media &Online Marketing?Well . . . thats up toyou.
  9. 9. What questions do you have for me?

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