An Introduction to Marketing Today

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Part of a class series called, Leveraging Marketing for You & Your Business:

http://www.marketintegrations.com/Upcoming-Events-Market-Integrations/leveragingmarketingforyouyourbusiness-marketingclassesinalbuquerque

The Takeaway . . .● Reviewing todays Marketing trends & options Always strive to focus on the future of marketing● Marketings impact on businesses, markets, & industries You and your business can make a difference in the world● An overview of Social Media Marketing platforms for you and your business The importance of marketing "you" as well as your business● Blogging, newsletters, and other Marketing strategies Social Media Marketing is just the beginning

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An Introduction to Marketing Today

  1. 1. An Introduction to Marketing TodayClass 1 of Leveraging Marketing for You & Your Business presented by Stirling Morris
  2. 2. An Introduction to Marketing Today● A little bit about me and a lot about YOU● Expectations and a look ahead at future Marketing classesLearning Objectives:● Reviewing todays Marketing trends & options● Marketings impact on businesses, markets, & industries● An overview of Social Media platforms & which ones work better for you and the ones that might work better for business● Blogging, newsletters, and other Marketing strategies
  3. 3. Marketing Starts With You● You are the "who" and the "what" when people think of your business● You know "where" you want your business to go and "how" to get there● And, "when" you get down to it, you are your business best marketing resource!
  4. 4. Exploring Marketing Trends Today and TomorrowAccording to DestinationCRM.com the 5 hottest marketing trendstoday are:● Mobile Marketing | Its Huge & Growing!● QR Codes | Expect More Creativity● Social Media Monitoring Tools | Look for VOC (Voice of Customer) Integration● Social Media Marketing | Target Loyal Customers● Video | Fewer Obstacles But Not Quite Perfect
  5. 5. The Impact of MarketingOn Individuals Strive to be a thought leaderOn Businesses Collaborate oftenOn Markets Come together as communityOn Industries Change the world
  6. 6. Building Social Media Marketing● Profiles and Pages Whats the difference?● Posts and Comments If "content" is king then engagement is queen● Like, Circle, and Follow Show support for others
  7. 7. Finding Marketing Strategies That Work for You● Social Media Marketing is only a piece of the puzzle● Blogging is a tremendous tool to engage and interact● Sending newsletters, hosting events, and using other Marketing Communication strategies to connect
  8. 8. The Takeaway . . .● Reviewing todays Marketing trends & options Always strive to focus on the future of marketing● Marketings impact on businesses, markets, & industries You and your business can make a difference in the world● An overview of Social Media Marketing platforms for you and your business The importance of marketing "you" as well as your business● Blogging, newsletters, and other Marketing strategies Social Media Marketing is just the beginning
  9. 9. Looking Ahead . . .● Class 2: Marketing Your Business Starts with Marketing You● Class 3: Reinforcing Marketing with Social Media Business Pages● Class 4: Developing & Integrating an Effective Marketing Plan● Class 5: Great Marketing is a Process of Continuous Improvement
  10. 10. What questions do you have for me?

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